partner in design
taking GameStop to the next level
GameStop is the global leader in the videogame retail market and has over 6,000 stores worldwide operating in 17 countries.
In 2010 MPH Creative became the design agency to the newly acquired group of stores in both Ireland and the UK. MPH was brought on board to revitalise the instore marketing, to encourage sales and move the brand forward into a new era.
The striking new style we implemented provided GameStop with a strong visual presence that reflected the dynamic market they serve without dominating the products themselves.