3 Things That Happened In Media This Week – 16th Feb
Welcome to another three things that happened in media this week post.
In this post, I will be running through 3 things that you might have missed this week in the media industry.
1. Snapchat is saying it will be giving influencers data about their posts and followers
Snapchat is giving those who create “Official Stories,” (which are some of its most popular users) a lot more data about who, why and how they are reaching their content.
Some of the data Snapchat says it plans to share with these influencers:
- Total views
- Unique viewers
- Completion rates
- Time spent watching
- Audience demographics for their followers, including gender data and popular age groups
- Topics their followers care about (travel, food, fashion, sports)
- Popular geographic regions where their followers live.
2. What Brands and Sponsored Athletes Can and Can’t Say, Wear and Do During the Olympics
As the Winter Olympics draw near, you may take to Twitter with a message like, “Good Luck to Team GB in the Olympics.”
But if you’re tweeting as a brand, well, Listen to this.
Don’t mention “Olympics” or “Team GB”. Even “good luck” might get you into trouble.
Find Out Why….
3. Google Start To Block ‘Annoying’ Ads and Its All Backed Up By Google Data.
Google has Official confirmed to the publisher Ad Age that an industry trade body tasked with deciding which ad formats web browsers should block. They used the data and research methodology to do it. The trade body, known as the Coalition for Better Ads, last year publicly presented the material in full with Google and 18 company employees’ names removed, describing it as “the Coalition’s research.”
What do you think this week’s stories in media?
Please feel free to leave a comment.