Copy of 3 things that happened in media this week. VOL 2

This week Instagram adds a new feature, Google adds new AD formats & Alphabet’s X raised $2 million in a seed round – Just some of the news from the last seven days.

Hello Everyone

Welcome to 3 things that happened this week.

In this post, I will just be running through 3 things that you might have missed this week in the media industry.

1. Instagram adds photo and video replies to Stories:

001tescoInstagram’s Adopted Stories feature has only been around for less than a year, but it’s already showing signs of beating Snapchat at its own game as Snapchat originally come up with that feature. This week, Snapchat is taking another hit from Instagram as they release a new feature that lets you reply to Insta Stories with a photo or video. So in addition to writing a message reply, you can now also respond with an image of your very own.
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2.Google’s new play for mobile ads:

This week Facebook has just hit 2 billion users

This week Google’s introducing 3 new ad formats for AdSense, AdSense is Google’s own ad placement platform that is used by millions globally. All the new formats are “native”, which means they are very customizable to match the publisher’s brand and content, they are also very mobile-friendly.

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3. Alphabet sprouts geothermal startup Dandelion with $2 million in seed funding:

This week Axel Schwan wins honour of Creative Marketer of the Year for 2017

This Week Dandelion, part of Alphabet’s X raised $2 million in a seed round led by Collaborative Fund. Dandelion, are the makers of geothermal systems for homes that were incubated inside Alphabet’s X. Dandelion said it raised $2 million in a seed round led by Collaborative Fund. ZhenFund and Borealis Ventures also participated in the round, which will be used to launch the company’s sales and operations.

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What do you think about what has happened this week in media? Please feel free to leave a comment.