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Copy of Copy of 3 Predicted Digital Marketing Trends for 2018

The Facebook Pixel: What It Is

You have most likely heard about a Tracking Pixel; This is a crucial tool you should be using to get the most out of your social ad budget.

Today I would like to share what is a Facebook pixel, the many benefits of using one and why you should be already using one.


What is the Facebook pixel?

So what the heck is a Facebook pixel?, a Facebook pixel is a code that you place on your site. In its simplest form, It helps you track conversions from Facebook ads and optimise the ads based on data; You can build targeted audiences for future ads and re-market to qualified prospects who have already taken action on your website.

So how dose It works, it works by placing cookies on the page to track users as they interact with your site and your Facebook ads.


What are the benefits of using a Facebook pixel

There are the different ways you can use the data you have collected from Facebook pixel to refine your Facebook advertising.

Track conversions

One the most basic things you can do with the Facebook pixel is monitor how people converted to your website after viewing your Facebook ad.

This means you can even track customers across all of their devices.

For example, you can see if people see your ads on mobile but switch to a desktop before making a purchase. This information can help you improve your ad strategy and better calculate your ROI (return on investment).

Remarket

The Pixel code allows you to track data and use it to show targeted ads to people who have already visited your website; this is otherwise known as “Remarketing”. You can get really specific here.

For example, You can show people an ad for the exact product that they abandoned in a shopping cart on your website.

This great feature is why you should create a Facebook pixel right now, even if you’re not using Facebook ads yet. This is, so you have retargeting capabilities from your very first Facebook ad and historical data from now when you do start.

Create lookalike audiences

In Facebook you can use its targeting data to help you build a thing they call a “Lookalike Audience” This is a Segment of people who have similar likes, interests, and demographics to the people who are already interacting with your site, helping you expand your potential customer base.

Run effective ads

Using a Facebook pixel can make your ads a lot more useful it does this by improving the quality of the ads you are running, and by improving the way people are being targeted controlling who see them.

In addition to that, you can use Facebook pixel data to ensure your ads are seen by the people who are the most likely to take your desired action.

If you have any questions about your Facebook pixel, please feel free to comment, and we will answer any questions.

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How To Get A PDF Indexed By Google?

How would you Search Engine Optimize a document like a PDF?

Hello Everyone

The other day I was asked by a client “How would you Search Engine Optimize a document like a PDF?“.

I thanked him for a great question, and I explained that it’s very smilier to how you would optimise a standard web page.

After some research this seemed to be a common question people were asking, so today I would like to answer “ How To Get A PDF Indexed By Google? “ in 5 simple steps.

Let’s begin.


1. Make Your Content:

The first step to getting a PDF indexed with search engines is to make the content! Sounds silly but it true When making a PDF Files you must remember that they are typically downloaded and stored by users, so they can read them later or share them, online or offline. One-shot content is ideal for PDF Files. One-shot content like lists, guides, reports, journals and case studies. If it any other type of content you’re better off putting the content into a web page and indexing it instead of a PDF File.

Next, take your content and save it as a PDF File. Most word processing programs can save word documents as PDF Files.


2. Optimize PDF File for Google Search

Your Second step to index a PDF File is to optimise it

Its a lot like how you would optimise a standard web page:

Create and set unique metadata:
Create a title with less than 55 characters and a Description with 150 characters in length.

Make sure that there is a higher text to image ratio, in the PDF:
I recommend one image to every 500 words of text, just for an even balance. Like web pages, search engines can index and rank you based on text content, but not on the image content.


3. Upload PDF File to Web Site

Your third step is to publish it live to the world, uploading the file to your website. You can host it anywhere that is available for the public use. (This includes Cloud Services and other hosting options)

Once you’ve published the PDF, copy the address/path to the file on your hosting this is where it is stored. Then try to load it in your browser, if you can’t view the PDF in your browser, ask your hosting provider and get that PDF showing. Search engines will try and load the file in the same way a browser does. This can be a great way to confirm that the search engines can find your PDF.


4. Ensure PDF File is Visible to Google Search Bots

The fourth step log in to Google Search Console (webmaster tools) using your Google Account that is connected to the business, You must have your site verified as a property with Google Search Console to proceed. In the coming weeks I will be publishing an article on how to get performance data (free) for your site from Google’s Search Console, but till then, you can visit their official website.


5. Submit PDF File to Google Search Index

Once in the Google Search Console account for your company, click on the site property and on the left-hand sidebar navigate to the “Crawl >> Fetch as Google” tool. You can use this tool to force Google’s bots to “Crawl” the PDF File immediately. (this saves you waiting around for Google to “naturally” crawl the PDF File).


So that’s “ How to submit a PDF to Google’s Index? ”. It is pretty simple once you get your head around it and now your PDFs will be optimised and show up in Google’s Search Results Pages.

Please leave us a comment if you have any questions or if you have anything to add.

Copy of Copy of 3 things that happened in media this week. VOL 2

3 Things That Happened In Media This Week – 16th Feb

3 Things That Happened In Media This Week – 16th Feb

Hello Everyone

Welcome to another three things that happened in media this week post.

In this post, I will be running through 3 things that you might have missed this week in the media industry.

1. Snapchat is saying it will be giving influencers data about their posts and followers

snapchat 3 Things That Happened In Media This Week

Snapchat is giving those who create “Official Stories,” (which are some of its most popular users) a lot more data about who, why and how they are reaching their content.

Some of the data Snapchat says it plans to share with these influencers:

  • Total views
  • Unique viewers
  • Completion rates
  • Time spent watching
  • Audience demographics for their followers, including gender data and popular age groups
  • Topics their followers care about (travel, food, fashion, sports)
  • Popular geographic regions where their followers live.

Read More

2. What Brands and Sponsored Athletes Can and Can’t Say, Wear and Do During the Olympics

3 Things That Happened In Media This Week

As the Winter Olympics draw near, you may take to Twitter with a message like, “Good Luck to Team GB in the Olympics.”

But if you’re tweeting as a brand, well, Listen to this.

Don’t mention “Olympics” or “Team GB”. Even “good luck” might get you into trouble.

Find Out Why….

Road More

3. Google Start To Block ‘Annoying’ Ads and Its All Backed Up By Google Data.

adblock_chrome 3 Things That Happened In Media This Week

Google has Official confirmed to the publisher Ad Age that an industry trade body tasked with deciding which ad formats web browsers should block. They used the data and research methodology to do it. The trade body, known as the Coalition for Better Ads, last year publicly presented the material in full with Google and 18 company employees’ names removed, describing it as “the Coalition’s research.”

Read More


What do you think this week’s stories in media?

Please feel free to leave a comment.

Adobe Spark (3)

Best 2018 Super Bowl Ad Highlight

Hello & Welcome

In this post, i would like to Recap the best Super Bowl Ads of 2018.

Its that time again “SUPER BOWL TIME” which, in turn, means lots of ad breaks for brands to show off there latest products and ad campaigns.

Hollywood was out in full force in this year’s Super Bowl commercials. From Cardi B and Keanu Reeves to Anthony Hopkins and Morgan Freeman.

Our Favourites include Freeman’s lip sync rap battle with Peter Dinklage, Reeves howling with wolves, David Schwimmer feeding Skittles to a talking sandwich, and Danny Devito asking people if they want to eat him.

Watch the day’s best ads below:

First Quarter

Doritos/Mountain Dew

Doritos/Mtn Dew “Doritos Blaze vs. Mtn Dew Ice
Agency: Goodby Silverstein & Partners

M&Ms

M&M’s “Human”
Agency: BBDO New York

Sprint

Agency: Droga5Robot humor.

Skittles

Part 1

Part 2

Part 3

Part 4

Second Quarter

Tourism Australia

Tourism Australia “Dundee”
Agency: Droga5

Squarespace

Squarespace “Make It Happen”
Agency: In-house

Pringles

Pringles “Wow”
Agency: Grey New York

THIRD QUARTER

Jeep

Jeep “Jeep Jurassic”
Agency: DDB Chicago/Universal Pictures

Budweiser

Budweiser “Stand by You”
Agency: David Miami

Lexus

https://www.youtube.com/watch?v=caZDomR9Uo4

Lexus “Black Panther”
Agency: Walton Isaacson

FOURTH QUARTER

Stella Artois

Stella Artois “Taps”
Agency: Mother

Monster Products

Monster Products
Agency: NBCU’s Content Innovation Agency

Amazon

https://www.youtube.com/watch?v=s8ZMmgPcO-k

Amazon “Alexa Loses Her Voice”
Agencies: Lucky Generals/In-house team D1