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Copy of 3 things that happened in media this week. VOL 2

3 Things That Happened In Media This Week – 7th July

This week Instagram adds a new feature, Google adds new AD formats & Alphabet’s X raised $2 million in a seed round – Just some of the news from the last seven days.

Hello Everyone

Welcome to 3 things that happened this week.

In this post, I will just be running through 3 things that you might have missed this week in the media industry.

1. Instagram adds photo and video replies to Stories:

001tescoInstagram’s Adopted Stories feature has only been around for less than a year, but it’s already showing signs of beating Snapchat at its own game as Snapchat originally come up with that feature. This week, Snapchat is taking another hit from Instagram as they release a new feature that lets you reply to Insta Stories with a photo or video. So in addition to writing a message reply, you can now also respond with an image of your very own.
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2.Google’s new play for mobile ads:

This week Facebook has just hit 2 billion users

This week Google’s introducing 3 new ad formats for AdSense, AdSense is Google’s own ad placement platform that is used by millions globally. All the new formats are “native”, which means they are very customizable to match the publisher’s brand and content, they are also very mobile-friendly.

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3. Alphabet sprouts geothermal startup Dandelion with $2 million in seed funding:

This week Axel Schwan wins honour of Creative Marketer of the Year for 2017

This Week Dandelion, part of Alphabet’s X raised $2 million in a seed round led by Collaborative Fund. Dandelion, are the makers of geothermal systems for homes that were incubated inside Alphabet’s X. Dandelion said it raised $2 million in a seed round led by Collaborative Fund. ZhenFund and Borealis Ventures also participated in the round, which will be used to launch the company’s sales and operations.

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What do you think about what has happened this week in media? Please feel free to leave a comment.

 

 

How to create a list in Twitter and 5 different things you can do with them

How to create a list in Twitter & 5 different things you can do with them

Twitter has a lot of features but by far my favourite feature on Twitter lists.

 

Why because Twitter is quite crowded at the best of times Twitter

Lists help block out the noise that distracts from you seeing important tweets. Whether it be spam or you just want to organise your feed. Lists allow you to create new feeds from a certain list of users. This helps to organise the people you follow so you can manage different groups of people.

 

Twitter has two types of lists public or private. If you set it to private you can also hide lists so that other users don’t know they are in them, but more on that later

In this article, I will be showing you how to create a list in Twitter and 5 different things you can do with them.

 

How To Use Lists:

Before we jump into ways we can use lists, first, let’s talk about how to create them.

How to create a List:

  1. Go to the Lists page by clicking Lists on your profile page or via the settings icon (gear icon drop-down menu)
  2. Click the create list button
  3. Pick a name for the list & fill in the description
  4. Make the list Public or Private
  5. Click save

How to add or remove people from Lists:

  1. Use the profile icon (person icon drop-down menu) on the person’s profile
  2. Then choose to add or remove
  3. After this a pop-up will appear and ask you to choose the list you would like to add the person to or you can uncheck them from the list

 

Now that you know how to build a list in Twitter, Here are 5 ways to help you use them.

1. List your Team

You can use Twitter lists to follow tweets from your team.

 

Twitter lists can make it easier to keep up with everyone on your team. And it’s great for making sure everybody has contact via social media and often colleagues will follow the List.

 

A great example is, Gary Vee:

Twitter

 

2. List news makers

Ever missed some news on your twitter feed because it was flooded with other posts. Some days you might just want to see the news from a certain industry or topic.

You could build lists for your topics and add important news organisations to them.

 

3. List influencers

If you plan to or already do a lot of influencer marketing, Then Interacting with influencers in an organised way will be pretty important for the success of your marketing efforts and Twitter lists provide a good way to keep an eye on important influencers.

4. List your competitors

Every wanted to snoop on your competitor and what they are posting, but don’t want to follow them.


Well, you can, just put your competitors on a Twitter List & make the List private.

 

5. List people from Twitter chats

Twitter chats can be very fast-paced. Ever started a Twitter chat and then thought that it’s a bit hectic and hard to see what everyone is saying. Well, why not put your Twitter chats in a List adding users, moderators & guests from the discussions.

 

Mark Shaw does this well in his List:

Twitter

 

 

 

Bonus Tip: Upload your List to Flipboard

Once you have grouped your Twitter users into Twitter lists based on particular topic, interests or other. You can then upload those Lists to Flipboard. Which if you use Flipboard you can follow tweets alongside your Flipboard conversations.

 

There are a lot of things you can do with Twitter lists to help you organise your feed.

 

If you have any questions about Twitter lists or have any other tips on how to use them feel free to leave us a comment.   

3 things that happened in media this week.

3 Things That Happened In Media This Week

This week Tescos cuts jobs, Facebook hit 2 Billion & Burger King CMO wins Creative Marketer of the Year for 2017 – Just some of the news from the last seven days.

Hello Everyone

Welcome to 3 things that happened this week.

In this post, I will just be running through 3 things that you might have missed this week in the media industry.

1. Tescos Cuts 1,200 head office roles:

001tescoThis week As part of an ongoing cost-cutting drive Tesco is cutting 1,200 jobs at its head office.
The supermarket giant refused to single out a role set in each department, but what it did confirm was there would be job losses “across all functions” including marketing.
Cuts mean around 25% of Tesco’s head office staff will lose their jobs. And this comes a week after Tesco revealed it would cut 1,100 more jobs due to shutting down a customer support centre.
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2.Facebook has officially hit 2 billion users:

This week Facebook has just hit 2 billion users

This week Facebook has just hit 2 billion users. Zuckerberg announced the milestone on his Facebook page in his classic style on Tuesday, This comes only a few days after he shared the company’s new mission statement of “bringing the world closer to together.”

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3. Burger King CMO Says Brands Must Respect Agencies as Partners, Not Dismiss Them as Vendors:

This week Axel Schwan wins honour of Creative Marketer of the Year for 2017

This week Axel Schwan accepted the honour of Cannes Lions Creative Marketer of the Year for 2017, the Burger King Global CMO used some of his brief time on stage to praise his brand’s agencies. but he also called for his marketing peers to treat all agencies with greater respect.
He told the Cannes Lions awards “Agencies are not vending machines,” “You cannot throw in a few dollars and expect good creative to come out.”

Read More

 


What do you think about what has happened this week in media? Please feel free to leave a comment.

 

 

How To Upload A Youtube

How To Upload A Youtube Video

Youtube has grown leaps and bounds from the very first YouTube video that was uploaded on 23 April 2005. Youtube is booming right now with almost 5 billion videos are watched on Youtube every single day. It’s a great opportunity for a small business to use video and the youtube platform to market their brand & products.

 

In this article, I want to show you how you can upload videos in a number of different ways.

Below is a simple step by step instructions to upload your videos from a Desktop or Mobile.

Desktop:

 

  1. Youtube Account:
    Sign up for a youtube account or sign into your Google account or YouTube account.
  2. Hit The Upload Button:
    Click on Upload at the top of the page.
  3. Pick Your Video:
    Select the video you’d like to upload from your computer.
  4. Settings & Information:
    Now the video is uploading you can edit basic information(title, description, tags) and settings of the video. Make sure to fill out all the fields as this will help you get found on youtube.
  5. Subscribers Notification:
    If you want to notify subscribers, make sure to check the tick box. (You can uncheck this option if you don’t want to notify your subscribers).
  6. Check your privacy setting:
    Check your video privacy settings you can set this to private or unlisted. If you set the video privacy setting to Private or Unlisted, your video will not be shown on the youtube site if finished and you want to share it privately just click Share.
  7. Publish It:
    Click Publish to finish uploading. You can always publish your video at a later in the Video Manager.

 

 

Mobile Devices:

You can use the YouTube iOS or Android app to upload videos directly from your phone by selecting an existing video or recording a new one.

  1. Youtube Account:
    Sign up for a youtube account or Sign in to your YouTube account
  2. Hit The Camera Button:
    Tap the camera on the top of the page.
  3. Select Your Video:
    Select an existing video or record a new video to upload. If you want to record a new video you can tap the video camera icon or select an existing video you can use the gallery.
  4. Edit Your Photos: Now you Add effects or enhancements to your video and tap Next.
  5. Settings & Information:
    Edit your video’s basic information (title, description, tags) and privacy settings.
  6. Tap Upload:
    Tap upload and your video will be uploaded