All posts in “Branding”

3 Predicted Digital Marketing Trends for 2018 (1)

3 Predicted Digital Marketing Trends for 2018

MPH Creatives 3 Predicted Digital Marketing Trends In 2018

The world we live in is always changing and becoming more digital with rapid advancements in technology.

With this new-digitalised lifestyle comes new businesses and consumers interacting with new websites and apps. This plus new technology will, in turn, create new marketing strategies.

In this post I would like to share with you three different trends I predicted in 2018.


1. Measurement of omnichannel

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“Omnichannel” is a term you have probably heard a lot from numerous people this year. 75% of mobile searchers are revisiting a store within the first 24 hours; It was no real surprise that they released of Project Beacon.

Google has said In 2018 they will share more information on how they track store visits, so businesses can better understand how this attribution works.


2. Understanding & Not Underestimating The Power Of Micro Moments

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With people on average checking their phones 100+ times a day, micro-moments are so very crucial.

Decisions are now being made in micro-moments

Micro-moments are small moments in your day for example when you check emails, social media or push notifications. Monitoring these touch points and their impact on a macro-conversion will be a priority for all digital marketers and will defiantly be in there 2018 strategies.


3. Re-engineer the normal for a more inclusive message

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In 2017 we have seen big brand campaigns with a real focus on a few political topics specifically looking at gender equality, prejudices, and sexuality.

Two great examples of this are Heineken Worlds Apart campaign and McCain We Are Family campaign.

Brands who are ready will take the hint from the more prominent brands and will be more aware targeting everyone and how to use blurring the gender divide and taboo around sexuality to make there campaigns more relatable to there targets.


We’re excited to see what new trends, tools and technology that will be released in the digital marketing industry, As always we can’t predict the future exactly or know that this will defiantly happen in 2018.

But this is our best guess.

So this time next year, we will see how many predictions we were right.

If we have left something out please if you have any predictions of what new trends or new technology that will be used in 2018 leave us a comment.

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How To Pick Brand Colours And Why This Is Important

One of the key elements of building a brand is your appearance.

How your brand represents your business is vitally important to convey the right message. This is why for many start-up business owners it’s hard to decide what will look best for their company. Established companies will generally have a brand guidelines document with all the relevant information on how the branding should be maintained to avoid misuse and diluting its effectiveness.

To help with your decision I will be go through how to pick your brand colours and how colours evoke emotion.

Brand Colours

 

Colours have a big impact on how we interact with brands, objects and art, with this in mind I’ve put together a table of colours that relate to a certain emotion.

Colour Wheel

A Colour Wheel is method that uses colour hues to highlight relationships between primary, secondary and tertiary colours. This often helps when trying to see what colours work together or what colours don’t. How does the colour wheel work you ask? Simple, pick 1 colour and the 1 opposite is a colour that complements it.

Brand Colours

Use the colour wheel to pick 3 sets of 2 different complimentary colours for your brand. Now’s the hard part, select one from the 3 colour ways you’ve chosen that best reflects your brand. Sometimes this choice can be easy as you may have competitors with similar colours, but if you don’t ask you designer to mock up the logos in your favoured options.

Ready For Print

Top 5 ‘Must Do’s’ To Make Sure Your Artwork Is Ready For Print

Need to get something ready for print?

There are key elements the must be double checked and confirm.

No one wants mistakes and especially when these mistakes can lead to costly reprints.

If you’re not a graphic designer this may not be obvious. But fear not MPH is here to help here with our 5 top tips to help make sure your artwork are ready for print.

1. Min 3mm Bleed

This means that beyond the page of an A4 for example (210 x 297mm) you will need to add an additional 3mm bleed around all the trim edges (left, right, top and bottom – total area covered 216 x 303mm). This is the tolerance for the paper to move slightly when printing and being cropped to ensure you have no ugly white edges with no colour or image.

2. SPELL CHECK

Sounds obvious, but I’m sure you’ve all seen spellers in printed documents. Always spell check everything before submitting using the ‘Check Spelling’ tool in the software you’re using at the very least. Ideally the document should be proof read by at least 2 or 3 team members and signed off for approval.

3. CYMK (Not RGB)

We deal a lot with artwork provided to us by teams across the globe to adjust for the UK market.  It never cesses to surprise me how many times RGB images slip through. The major issue with having RGB colour images rather the CMYK is when is comes to the printing. The image of course will still print, but what you will find is the image will lose the depth of the image, meaning blacks will look more grey than black and colours will appear washed out. This happens because images are printing using 4 colours Cyan, Magenta Yellow & Black, hence CMYK. If you provide an image to a printer in CMYK the image is broken down into 4 defined plates, first the Cyan is printed followed by the other individual colours. Combined, the 4 colours look exactly like the original digital image. When you send an RGB image the breakdown isn’t defined and many RGB colours cannot be matched in CMYK so you get a quite different look from the image you will see onscreen.

4. DPI 300

All images should be supplied at no lower than 300 dpi (dots per inch). This will ensure the images are printed in the best resolution for nice sharp images. If you supply images lower than this you may find you images looking soft and blurry.

5. Text and Spacing

As with the bleed there’s a tolerance for printers to print closer to the edge (page trim) or crop the image too much than desired. To avoid any important text being lost or getting uncomfortably close to a pages edge a good margin of white space needs to be left. This can vary depending on how much content there is on a page to the size and format of the workable area. I generally go by a minimum of 4mm (normally small disclaimer text), up to about 15 or 20mm for regular A4, A5 documents.