All posts in “Social Marketing”

Copy of Copy of 3 Predicted Digital Marketing Trends for 2018

The Facebook Pixel: What It Is

You have most likely heard about a Tracking Pixel; This is a crucial tool you should be using to get the most out of your social ad budget.

Today I would like to share what is a Facebook pixel, the many benefits of using one and why you should be already using one.


What is the Facebook pixel?

So what the heck is a Facebook pixel?, a Facebook pixel is a code that you place on your site. In its simplest form, It helps you track conversions from Facebook ads and optimise the ads based on data; You can build targeted audiences for future ads and re-market to qualified prospects who have already taken action on your website.

So how dose It works, it works by placing cookies on the page to track users as they interact with your site and your Facebook ads.


What are the benefits of using a Facebook pixel

There are the different ways you can use the data you have collected from Facebook pixel to refine your Facebook advertising.

Track conversions

One the most basic things you can do with the Facebook pixel is monitor how people converted to your website after viewing your Facebook ad.

This means you can even track customers across all of their devices.

For example, you can see if people see your ads on mobile but switch to a desktop before making a purchase. This information can help you improve your ad strategy and better calculate your ROI (return on investment).

Remarket

The Pixel code allows you to track data and use it to show targeted ads to people who have already visited your website; this is otherwise known as “Remarketing”. You can get really specific here.

For example, You can show people an ad for the exact product that they abandoned in a shopping cart on your website.

This great feature is why you should create a Facebook pixel right now, even if you’re not using Facebook ads yet. This is, so you have retargeting capabilities from your very first Facebook ad and historical data from now when you do start.

Create lookalike audiences

In Facebook you can use its targeting data to help you build a thing they call a “Lookalike Audience” This is a Segment of people who have similar likes, interests, and demographics to the people who are already interacting with your site, helping you expand your potential customer base.

Run effective ads

Using a Facebook pixel can make your ads a lot more useful it does this by improving the quality of the ads you are running, and by improving the way people are being targeted controlling who see them.

In addition to that, you can use Facebook pixel data to ensure your ads are seen by the people who are the most likely to take your desired action.

If you have any questions about your Facebook pixel, please feel free to comment, and we will answer any questions.

the art of

What Should I Post? – 10 Tweets You Can Post Every Day.

10 Tweets You Can Post Every Day.

One of the oldest social platforms out there is Twitter. I’ve been on Twitter since early 2010.

Twitter allows users to have a direct conversation style. This style can mean you can easily join in on existing conversations that are happening on the platform. But some people tend not to get it and are more likely to be on Facebook.

In the last couple of years, a lot of the same people have been saying that Twitter isn’t doing well, and Twitter is dead Well; Twitter isn’t dead. In fact, Twitter is still a great platform to have a conversation, and they are continuing to make the platform better with each update.

A lot of people think Twitter is about followers, but it’s not it’s about meeting people, talking to people and building relationships. If you want to these things, you have to take an active role on the platform.

Not just send out a tweet once in a blue moon.

So Let me show you what you can do to help get you started on Twitter.

10 Ideas of what to tweet about every day:

1.  Send out a greeting

Easy Just say hello. Greet the community. Give a shout out to someone your meeting that day or an inside look into what you are doing this morning.

2.  Send @replies

Reply to the people who are talking to you. Don’t ignore them.

3.  Retweet with a comment

You can always retweet (AKA Share) which you should, but if you add a comment to the retweet, it can make it even better.

4.  Reply to a conversation that’s already happening

It could be someone who put a Tweet out in the world, and you think you can add your option too. By joining in, you are meeting new people and will, in turn, increase your following.

5.  Ask a question in a @reply to someone who knows more.

You might not want to do this to a celebrity because they’re probably will not respond, but this is an excellent strategy to get to know a someone or even a thought leader. If you have read their content, ask a question about it. This approach is a great way to show that you’re paying attention and not a spammer.

6.  Participate in a trending topic or hashtag

This tip is an excellent way to get in front of an audience or gain a new one. But this will only work if you are offering something of valuable and relevant to say. Don’t just be a troll (being a D**k); you should try to contribute.

7.  Reply to someone else’s question

This is a neat little trick that I use to find questions, go to the search bar and put a “?” and click on the latest. If there is a question being asked to someone I already follow, I can answer it, if I can.

8.  Share a link to something you made

I often share links to content. If you follow me on Twitter, will you probably want to know when I’ve posted a bit of content. Let people know that I’ve created something new.

9.  Share an inspiring quote

Everyone loves quotes!

10.  Celebrate someone else (AKA shout out post).

Create a Tweet and announce that you are celebrating someone else’s accomplishment. It’s a surprise for that person when they see that you’ve given them a shout out.


Bonus TIP

Checking out for the day

I like to let Twitter know that I’m signing off in the evening. But, no fear, they know I’ll be back saying “Hello” in the morning.


Those are the 10 Tweets you should be sending out most days. By Just sending out a few Tweets a day, you will start to build your Twitter audience as you go and create the content you want to publish.

If you have any Tweet ideas, leave those in the comments below

the art of

An Easy Editorial Calendar For WordPress With Social Powers

How to Make an Editorial Calendar inside WordPress

I want to show you an easy way to create an editorial calendar inside your WordPress site with all the features you need and you can do this by using a few WordPress plugins.In this article, I want to help you speed up your workflow and get your posts organised. So we will be going though what an editorial calendar is and what you can do with it. I find having it native to WordPress makes it easy and allows me more control & I can also make all the changes I want in place.

If we think back to physical publishing, it was all pen and paper on a pin board but now we have the luxury of all the digital and the publishing platforms. The old way still works and you know what they say if it is not broken don’t fix it. So we have different platforms that try and replicate that same editorial calendar technique, for example, co-schedule or buffer.

I find that I am more proactive writing if I don’t have to switch programmes and when posting I spend most of it in WordPress so just wanted it to be all in the same place and it made sense to build on WordPress.

so let’s get started

 

  1. The Editorial Calendar

wordpress editorial-calendar

Number one is going to be the editorial calendar plugin for WordPress. This a great plugin that enables you to see all your scheduled posts in a kind calendar view, Perfect for what we need. It also has a  sidebar with your unscheduled drafts in them and you can drag them and drop them into the days you want to just like you would on any editorial calendar super easy, right.  You can delete, edit, view, reschedule and see the title and time.

 

Download

 

  1.  Post As Menu Items

wordpress post-status-menu-items

The Post Status Menu Items plugin adds shortcuts to the publishing, scheduling, drafting & pending. This a very simple plugin that just adds these menu items similar to custom post types.

 

Allow you to get them quickly and easily

 

Download

 

  1. Social Media Auto Publish

wordpress social-media-auto-publish

I wanted and some social integration, a way I could schedule my posts and when you posted a social message to go out automatically to all my readers. So I found this plug-in which lets you publish posts automatically from your blog to social media networks like Facebook, Twitter and LinkedIn. The plugin supports filtering posts based on custom post types as well as categories.

 

Download

 

 

  1. Good Writer Checkify

wordpress good-writer-checkify

Most of the time I have a pre-post checklist on paper by my desk ready to do blog posts I thought how can I build this into every blog in a kind of form of pre-published post checklist. This plugin allows you to have a pre-post checklist that allows for you to stop people from publishing without ticking the boxes and some other cool features. I find it is a great way to keep the posted updated.

 

Download

 

There is so much can do here with different plug-ins. I find that I am more proactive staying in one window. That being said I spend most of it in WordPress, so it just made sense to build on WordPress. What I have always loved about WordPress is its limitless the things you can do & how interchangeable it is.

If you have any questions on any of the plugins or you have any to add please feel free to comment.

How to create a list in Twitter and 5 different things you can do with them

How to create a list in Twitter & 5 different things you can do with them

Twitter has a lot of features but by far my favourite feature on Twitter lists.

 

Why because Twitter is quite crowded at the best of times Twitter

Lists help block out the noise that distracts from you seeing important tweets. Whether it be spam or you just want to organise your feed. Lists allow you to create new feeds from a certain list of users. This helps to organise the people you follow so you can manage different groups of people.

 

Twitter has two types of lists public or private. If you set it to private you can also hide lists so that other users don’t know they are in them, but more on that later

In this article, I will be showing you how to create a list in Twitter and 5 different things you can do with them.

 

How To Use Lists:

Before we jump into ways we can use lists, first, let’s talk about how to create them.

How to create a List:

  1. Go to the Lists page by clicking Lists on your profile page or via the settings icon (gear icon drop-down menu)
  2. Click the create list button
  3. Pick a name for the list & fill in the description
  4. Make the list Public or Private
  5. Click save

How to add or remove people from Lists:

  1. Use the profile icon (person icon drop-down menu) on the person’s profile
  2. Then choose to add or remove
  3. After this a pop-up will appear and ask you to choose the list you would like to add the person to or you can uncheck them from the list

 

Now that you know how to build a list in Twitter, Here are 5 ways to help you use them.

1. List your Team

You can use Twitter lists to follow tweets from your team.

 

Twitter lists can make it easier to keep up with everyone on your team. And it’s great for making sure everybody has contact via social media and often colleagues will follow the List.

 

A great example is, Gary Vee:

Twitter

 

2. List news makers

Ever missed some news on your twitter feed because it was flooded with other posts. Some days you might just want to see the news from a certain industry or topic.

You could build lists for your topics and add important news organisations to them.

 

3. List influencers

If you plan to or already do a lot of influencer marketing, Then Interacting with influencers in an organised way will be pretty important for the success of your marketing efforts and Twitter lists provide a good way to keep an eye on important influencers.

4. List your competitors

Every wanted to snoop on your competitor and what they are posting, but don’t want to follow them.


Well, you can, just put your competitors on a Twitter List & make the List private.

 

5. List people from Twitter chats

Twitter chats can be very fast-paced. Ever started a Twitter chat and then thought that it’s a bit hectic and hard to see what everyone is saying. Well, why not put your Twitter chats in a List adding users, moderators & guests from the discussions.

 

Mark Shaw does this well in his List:

Twitter

 

 

 

Bonus Tip: Upload your List to Flipboard

Once you have grouped your Twitter users into Twitter lists based on particular topic, interests or other. You can then upload those Lists to Flipboard. Which if you use Flipboard you can follow tweets alongside your Flipboard conversations.

 

There are a lot of things you can do with Twitter lists to help you organise your feed.

 

If you have any questions about Twitter lists or have any other tips on how to use them feel free to leave us a comment.   

6 Q&A SitesTo answer that

5 Q&A Sites To Answer That Burning Questions

“How do I do that again” Trust me we have all been there

Hello

Have you every been hard at work and thought “how do I do that again” Trust me we have all been there. When this happens I normally do what a lot of us do which is google it. If it’s a specific question 9 times out of 10 you will find a Q&A site in the results. I find learning is the key to fixing a lot of problems and I love finding out about new things, from how they work to people’s opinions of them.

I have found in recent years Q&A sites have become increasing more popular and a lot more people are reading and posting.

What’s a Q&A Site

it’s important to understand what a Q&A site is. The simplest definition can be found in Wikipedia:

“A Q&A website is a website where the site creators use the images of pop culture icons to answer input from the site’s visitors, usually in question/answer format.”

While this definition mainly refers to the traditional type of Q&A sites, the whole concept is still the same.

Throughout my years of searching for knowledge and answers, I’ve come across some great sites. There are a lot of them so I thought I’ll share my 6 favourite Q&A sites.

Here are 6 great sites that will bring you that answer to that burning questions:

1. Quora

quora-logo-Q&A

Quora is a site where people answer questions posted. It allows you to follow Topics, People, and Questions, which is great for keeping up with trends and questions that you never ran into yet. The advantage is in its community of reputable experts. it covers a wide variety of topics and interests and is bound to have something for your curiosity. You can also choose to search for answers to specific questions right in the search bar on every page.


 

 

2. Yahoo! Answers

Yahoo-Q&A

Yahoo! Answers may sometimes offer poor quality, but it makes up for all of that in quantity. You can find a good answer although you may have to look through a few series and threads of questions before you run into something you find credible.


 

3. Stack Overflow

stackoverflow-Q&A
Looking for Coding answers? Stack Overflow is just the place. It’s a Q&A site dedicated to answering coding based questions, there are specific questions about code. Users can vote questions up or down.


 

4. Answers.com

Answers.com_Q&A
Answers.com has clearly been inspired by Wikipedia. You’ll be surprised at how similar it looks to Wikipedia. Answers.com has the highest domain authority in the list which means it ranks very high in google.


 

5. LawPivot

Q&A

Need legal questions answered? LawPivot is a site that offers crowdsourced advice for businesses and startups. If you’ve got any questions about the law take a look.


 

So there you have it 5 Q&A sites to answer that questions you need answering.

All of the sites above have very high domain authority and are great for building SEO backlinks to increase your page rank. but remember to be respectful and more importantly aim to help people with your answer, not just post an answer. If you would like to know more about SEO Tips & Tactics check out our other blog posts in the SEO section.

Please leave a comment if you have another Q&A site that I didn’t cover and be sure to share if you found this helpful