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3 Predicted Digital Marketing Trends for 2018 (1)

3 Predicted Digital Marketing Trends for 2018

MPH Creatives 3 Predicted Digital Marketing Trends In 2018

The world we live in is always changing and becoming more digital with rapid advancements in technology.

With this new-digitalised lifestyle comes new businesses and consumers interacting with new websites and apps. This plus new technology will, in turn, create new marketing strategies.

In this post I would like to share with you three different trends I predicted in 2018.


1. Measurement of omnichannel

omni_channel_magento

“Omnichannel” is a term you have probably heard a lot from numerous people this year. 75% of mobile searchers are revisiting a store within the first 24 hours; It was no real surprise that they released of Project Beacon.

Google has said In 2018 they will share more information on how they track store visits, so businesses can better understand how this attribution works.


2. Understanding & Not Underestimating The Power Of Micro Moments

micro-moments-hero2

With people on average checking their phones 100+ times a day, micro-moments are so very crucial.

Decisions are now being made in micro-moments

Micro-moments are small moments in your day for example when you check emails, social media or push notifications. Monitoring these touch points and their impact on a macro-conversion will be a priority for all digital marketers and will defiantly be in there 2018 strategies.


3. Re-engineer the normal for a more inclusive message

Complete_Data_Banner_Image

In 2017 we have seen big brand campaigns with a real focus on a few political topics specifically looking at gender equality, prejudices, and sexuality.

Two great examples of this are Heineken Worlds Apart campaign and McCain We Are Family campaign.

Brands who are ready will take the hint from the more prominent brands and will be more aware targeting everyone and how to use blurring the gender divide and taboo around sexuality to make there campaigns more relatable to there targets.


We’re excited to see what new trends, tools and technology that will be released in the digital marketing industry, As always we can’t predict the future exactly or know that this will defiantly happen in 2018.

But this is our best guess.

So this time next year, we will see how many predictions we were right.

If we have left something out please if you have any predictions of what new trends or new technology that will be used in 2018 leave us a comment.

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How To Get A PDF Indexed By Google?

How would you Search Engine Optimize a document like a PDF?

Hello Everyone

The other day I was asked by a client “How would you Search Engine Optimize a document like a PDF?“.

I thanked him for a great question, and I explained that it’s very smilier to how you would optimise a standard web page.

After some research this seemed to be a common question people were asking, so today I would like to answer “ How To Get A PDF Indexed By Google? “ in 5 simple steps.

Let’s begin.


1. Make Your Content:

The first step to getting a PDF indexed with search engines is to make the content! Sounds silly but it true When making a PDF Files you must remember that they are typically downloaded and stored by users, so they can read them later or share them, online or offline. One-shot content is ideal for PDF Files. One-shot content like lists, guides, reports, journals and case studies. If it any other type of content you’re better off putting the content into a web page and indexing it instead of a PDF File.

Next, take your content and save it as a PDF File. Most word processing programs can save word documents as PDF Files.


2. Optimize PDF File for Google Search

Your Second step to index a PDF File is to optimise it

Its a lot like how you would optimise a standard web page:

Create and set unique metadata:
Create a title with less than 55 characters and a Description with 150 characters in length.

Make sure that there is a higher text to image ratio, in the PDF:
I recommend one image to every 500 words of text, just for an even balance. Like web pages, search engines can index and rank you based on text content, but not on the image content.


3. Upload PDF File to Web Site

Your third step is to publish it live to the world, uploading the file to your website. You can host it anywhere that is available for the public use. (This includes Cloud Services and other hosting options)

Once you’ve published the PDF, copy the address/path to the file on your hosting this is where it is stored. Then try to load it in your browser, if you can’t view the PDF in your browser, ask your hosting provider and get that PDF showing. Search engines will try and load the file in the same way a browser does. This can be a great way to confirm that the search engines can find your PDF.


4. Ensure PDF File is Visible to Google Search Bots

The fourth step log in to Google Search Console (webmaster tools) using your Google Account that is connected to the business, You must have your site verified as a property with Google Search Console to proceed. In the coming weeks I will be publishing an article on how to get performance data (free) for your site from Google’s Search Console, but till then, you can visit their official website.


5. Submit PDF File to Google Search Index

Once in the Google Search Console account for your company, click on the site property and on the left-hand sidebar navigate to the “Crawl >> Fetch as Google” tool. You can use this tool to force Google’s bots to “Crawl” the PDF File immediately. (this saves you waiting around for Google to “naturally” crawl the PDF File).


So that’s “ How to submit a PDF to Google’s Index? ”. It is pretty simple once you get your head around it and now your PDFs will be optimised and show up in Google’s Search Results Pages.

Please leave us a comment if you have any questions or if you have anything to add.

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3 Things That Happened In Media This Week – 16th Feb

3 Things That Happened In Media This Week – 16th Feb

Hello Everyone

Welcome to another three things that happened in media this week post.

In this post, I will be running through 3 things that you might have missed this week in the media industry.

1. Snapchat is saying it will be giving influencers data about their posts and followers

snapchat 3 Things That Happened In Media This Week

Snapchat is giving those who create “Official Stories,” (which are some of its most popular users) a lot more data about who, why and how they are reaching their content.

Some of the data Snapchat says it plans to share with these influencers:

  • Total views
  • Unique viewers
  • Completion rates
  • Time spent watching
  • Audience demographics for their followers, including gender data and popular age groups
  • Topics their followers care about (travel, food, fashion, sports)
  • Popular geographic regions where their followers live.

Read More

2. What Brands and Sponsored Athletes Can and Can’t Say, Wear and Do During the Olympics

3 Things That Happened In Media This Week

As the Winter Olympics draw near, you may take to Twitter with a message like, “Good Luck to Team GB in the Olympics.”

But if you’re tweeting as a brand, well, Listen to this.

Don’t mention “Olympics” or “Team GB”. Even “good luck” might get you into trouble.

Find Out Why….

Road More

3. Google Start To Block ‘Annoying’ Ads and Its All Backed Up By Google Data.

adblock_chrome 3 Things That Happened In Media This Week

Google has Official confirmed to the publisher Ad Age that an industry trade body tasked with deciding which ad formats web browsers should block. They used the data and research methodology to do it. The trade body, known as the Coalition for Better Ads, last year publicly presented the material in full with Google and 18 company employees’ names removed, describing it as “the Coalition’s research.”

Read More


What do you think this week’s stories in media?

Please feel free to leave a comment.

Are you Leaving your WordPress Files Exposed_

Are you Leaving your WordPress Files Exposed?

Are you using WordPress, there may be an issue you don’t know anything about that’s affecting the security of your uploaded files. Just because you have it set up so that only people who can access have to go through an opt-in process, it doesn’t always mean that the public can’t access them.

Lets check if you have this issue.

go to your site’s upload directory.
For example,

WWW.yoursite.com/wp-content/uploads. 

You may see your themes and plugins, numerous folders and lots of images. Take a closer look, and you will be able to see that file you uploaded as part of your product that you are selling.

What this means that anyone with a little bit of knowledge can easily access and download any or all of your files for free.

It’s not hard.

If you test this directory URL on other WordPress sites that you knew. Some had their upload directory are hidden, but others may not.

How To Hide a WordPress Upload Directory?

There are two methods you can use.

Plugin

Using Security Plugins can make it easy to restrict WordPress directory browsing so that no one can view your the uploads file.

The two plugins I Recommend are:

  • Sucuri Security Plugin
  • Wordfence Plugin

Manually

You can create a blank index.html or index.php file and then upload it to your WordPress wp-content/uploads directory. This method will successfully hide your uploads directory from the public.

Another way is to modify your .htaccess file which can be found in the root directory. This method can be a bit more complicated, but it will protect your data from nosey people or hackers.

Hide Wp-config.php

The Wp-config.php file stores information about your WordPress database & site. You don’t want anyone getting that information. This file can be hidden by modifying the .htaccess file in the root directory

Add the following to your .htaccess file:

<files wp-config.php>
order allow,deny
deny from all
</files>

Hide .htaccess

You will also want to protect the .htaccess file if.

Add the following to your .htaccess file:

<files ~ “^.*.([Hh][Tt][Aa])”>
order allow,deny
deny from all
satisfy all
</files>

You can find the .htaccess file using FTP and edited with a text editor app, but you can also see it in cPanel. Log in and go into your file management and allow display of hidden files. It should be in the root directory of your server.

TIP:

if you choose option 1. You can use this file manager to upload the blank index.php to your wp-content/uploads directory.

I hope this has helped you make your WordPress site more secure. Is there any security issue you would like to know more about or If you have any questions, please feel free to leave us a comment.

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An Easy Editorial Calendar For WordPress With Social Powers

How to Make an Editorial Calendar inside WordPress

I want to show you an easy way to create an editorial calendar inside your WordPress site with all the features you need and you can do this by using a few WordPress plugins.In this article, I want to help you speed up your workflow and get your posts organised. So we will be going though what an editorial calendar is and what you can do with it. I find having it native to WordPress makes it easy and allows me more control & I can also make all the changes I want in place.

If we think back to physical publishing, it was all pen and paper on a pin board but now we have the luxury of all the digital and the publishing platforms. The old way still works and you know what they say if it is not broken don’t fix it. So we have different platforms that try and replicate that same editorial calendar technique, for example, co-schedule or buffer.

I find that I am more proactive writing if I don’t have to switch programmes and when posting I spend most of it in WordPress so just wanted it to be all in the same place and it made sense to build on WordPress.

so let’s get started

 

  1. The Editorial Calendar

wordpress editorial-calendar

Number one is going to be the editorial calendar plugin for WordPress. This a great plugin that enables you to see all your scheduled posts in a kind calendar view, Perfect for what we need. It also has a  sidebar with your unscheduled drafts in them and you can drag them and drop them into the days you want to just like you would on any editorial calendar super easy, right.  You can delete, edit, view, reschedule and see the title and time.

 

Download

 

  1.  Post As Menu Items

wordpress post-status-menu-items

The Post Status Menu Items plugin adds shortcuts to the publishing, scheduling, drafting & pending. This a very simple plugin that just adds these menu items similar to custom post types.

 

Allow you to get them quickly and easily

 

Download

 

  1. Social Media Auto Publish

wordpress social-media-auto-publish

I wanted and some social integration, a way I could schedule my posts and when you posted a social message to go out automatically to all my readers. So I found this plug-in which lets you publish posts automatically from your blog to social media networks like Facebook, Twitter and LinkedIn. The plugin supports filtering posts based on custom post types as well as categories.

 

Download

 

 

  1. Good Writer Checkify

wordpress good-writer-checkify

Most of the time I have a pre-post checklist on paper by my desk ready to do blog posts I thought how can I build this into every blog in a kind of form of pre-published post checklist. This plugin allows you to have a pre-post checklist that allows for you to stop people from publishing without ticking the boxes and some other cool features. I find it is a great way to keep the posted updated.

 

Download

 

There is so much can do here with different plug-ins. I find that I am more proactive staying in one window. That being said I spend most of it in WordPress, so it just made sense to build on WordPress. What I have always loved about WordPress is its limitless the things you can do & how interchangeable it is.

If you have any questions on any of the plugins or you have any to add please feel free to comment.