MPH Creatives 3 Predicted Digital Marketing Trends In 2018
The world we live in is always changing and becoming more digital with rapid advancements in technology.
With this new-digitalised lifestyle comes new businesses and consumers interacting with new websites and apps. This plus new technology will, in turn, create new marketing strategies.
In this post I would like to share with you three different trends I predicted in 2018.
1. Measurement of omnichannel
“Omnichannel” is a term you have probably heard a lot from numerous people this year. 75% of mobile searchers are revisiting a store within the first 24 hours; It was no real surprise that they released of Project Beacon.
Google has said In 2018 they will share more information on how they track store visits, so businesses can better understand how this attribution works.
2. Understanding & Not Underestimating The Power Of Micro Moments
With people on average checking their phones 100+ times a day, micro-moments are so very crucial.
Decisions are now being made in micro-moments
Micro-moments are small moments in your day for example when you check emails, social media or push notifications. Monitoring these touch points and their impact on a macro-conversion will be a priority for all digital marketers and will defiantly be in there 2018 strategies.
3. Re-engineer the normal for a more inclusive message
In 2017 we have seen big brand campaigns with a real focus on a few political topics specifically looking at gender equality, prejudices, and sexuality.
Brands who are ready will take the hint from the more prominent brands and will be more aware targeting everyone and how to use blurring the gender divide and taboo around sexuality to make there campaigns more relatable to there targets.
We’re excited to see what new trends, tools and technology that will be released in the digital marketing industry, As always we can’t predict the future exactly or know that this will defiantly happen in 2018.
But this is our best guess.
So this time next year, we will see how many predictions we were right.
If we have left something out please if you have any predictions of what new trends or new technology that will be used in 2018 leave us a comment.