Starbucks has teamed up with the digital music streaming service Spotify.
The companies are joining forces to allow users of the Starbucks Mobile App to instantly identify music playing in a Starbucks store and save songs to a Spotify playlist.
“We are merging the physical and digital, providing new access points for Spotify as they continue to grow globally” said Starbucks CEO Howard Schultz.
The service will be available in the in the U.S at 7,500 Starbucks stores, which has 10 million loyalty members.
For Starbucks, the move allows it to boost its mobile app features and keep its reputation for innovation. For Spotify, the partnership introduces the service to millions more prospects.
Starbucks CEO Howard Schultz said:
“Music has played a pivotal role in our stores for over 40 years and we have been at the forefront of how to integrate it into a retail environment,”
The new Starbucks music feature is available to both iPhone and Android users in the USA with the Starbucks Mobile App.
You will also be able to view recently played songs and save songs to a personal playlist on Spotify.
The Starbucks mobile app is an industry leader and innovator allowing to accept mobile orders before customers get to the store. The app also offers gifts and rewards.
Analysts have estimated that 20% of orders are currently placed via the Starbucks’ app. The global coffee shop brand had 10 million US active loyalty members in November.
This is not the first time they have involved technology in its stores. Back in May 2015, Starbucks put charging stations in its tables to enable you to charge your phones wirelessly using a Powermat. You simply connect your Powermat Ring and start charging.
If you are in London and want to check out the Powermats below are a list of the stores in London that do it.
- 22-23 Princes Street, London, W1B 2LY
- Unit 1A Euston Tower, 286 Euston Road, London, NW1 3DP
- 10 Kingway, Unit B2, St Catherines House, London, WC2B 6LH
- 150 Fleet Street, London EC4A 2DQ, United Kingdom
- 52 Berkeley St, London, W1J 8ET
- 159 Great Portland Street, London, W1N 5FD
- 60 – 66 Wardour Street, London, W1F 0TA
- Kings Cross – Pentonville Road (296) – London
- 17 Moorgate, London EC2R 6PH, United Kingdom
The MPH Creative team love the way Starbucks is combining technology with day-to-day tasks and we are very excited to see what both Starbucks and Spotify have in store for us in the future.
Which of your favourite services you would like to see in your local coffee shop? Let us know by leaving a comment below.