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The Facebook Pixel: What It Is

You have most likely heard about a Tracking Pixel; This is a crucial tool you should be using to get the most out of your social ad budget.

Today I would like to share what is a Facebook pixel, the many benefits of using one and why you should be already using one.


What is the Facebook pixel?

So what the heck is a Facebook pixel?, a Facebook pixel is a code that you place on your site. In its simplest form, It helps you track conversions from Facebook ads and optimise the ads based on data; You can build targeted audiences for future ads and re-market to qualified prospects who have already taken action on your website.

So how dose It works, it works by placing cookies on the page to track users as they interact with your site and your Facebook ads.


What are the benefits of using a Facebook pixel

There are the different ways you can use the data you have collected from Facebook pixel to refine your Facebook advertising.

Track conversions

One the most basic things you can do with the Facebook pixel is monitor how people converted to your website after viewing your Facebook ad.

This means you can even track customers across all of their devices.

For example, you can see if people see your ads on mobile but switch to a desktop before making a purchase. This information can help you improve your ad strategy and better calculate your ROI (return on investment).

Remarket

The Pixel code allows you to track data and use it to show targeted ads to people who have already visited your website; this is otherwise known as “Remarketing”. You can get really specific here.

For example, You can show people an ad for the exact product that they abandoned in a shopping cart on your website.

This great feature is why you should create a Facebook pixel right now, even if you’re not using Facebook ads yet. This is, so you have retargeting capabilities from your very first Facebook ad and historical data from now when you do start.

Create lookalike audiences

In Facebook you can use its targeting data to help you build a thing they call a “Lookalike Audience” This is a Segment of people who have similar likes, interests, and demographics to the people who are already interacting with your site, helping you expand your potential customer base.

Run effective ads

Using a Facebook pixel can make your ads a lot more useful it does this by improving the quality of the ads you are running, and by improving the way people are being targeted controlling who see them.

In addition to that, you can use Facebook pixel data to ensure your ads are seen by the people who are the most likely to take your desired action.

If you have any questions about your Facebook pixel, please feel free to comment, and we will answer any questions.

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How To Get A PDF Indexed By Google?

How would you Search Engine Optimize a document like a PDF?

Hello Everyone

The other day I was asked by a client “How would you Search Engine Optimize a document like a PDF?“.

I thanked him for a great question, and I explained that it’s very smilier to how you would optimise a standard web page.

After some research this seemed to be a common question people were asking, so today I would like to answer “ How To Get A PDF Indexed By Google? “ in 5 simple steps.

Let’s begin.


1. Make Your Content:

The first step to getting a PDF indexed with search engines is to make the content! Sounds silly but it true When making a PDF Files you must remember that they are typically downloaded and stored by users, so they can read them later or share them, online or offline. One-shot content is ideal for PDF Files. One-shot content like lists, guides, reports, journals and case studies. If it any other type of content you’re better off putting the content into a web page and indexing it instead of a PDF File.

Next, take your content and save it as a PDF File. Most word processing programs can save word documents as PDF Files.


2. Optimize PDF File for Google Search

Your Second step to index a PDF File is to optimise it

Its a lot like how you would optimise a standard web page:

Create and set unique metadata:
Create a title with less than 55 characters and a Description with 150 characters in length.

Make sure that there is a higher text to image ratio, in the PDF:
I recommend one image to every 500 words of text, just for an even balance. Like web pages, search engines can index and rank you based on text content, but not on the image content.


3. Upload PDF File to Web Site

Your third step is to publish it live to the world, uploading the file to your website. You can host it anywhere that is available for the public use. (This includes Cloud Services and other hosting options)

Once you’ve published the PDF, copy the address/path to the file on your hosting this is where it is stored. Then try to load it in your browser, if you can’t view the PDF in your browser, ask your hosting provider and get that PDF showing. Search engines will try and load the file in the same way a browser does. This can be a great way to confirm that the search engines can find your PDF.


4. Ensure PDF File is Visible to Google Search Bots

The fourth step log in to Google Search Console (webmaster tools) using your Google Account that is connected to the business, You must have your site verified as a property with Google Search Console to proceed. In the coming weeks I will be publishing an article on how to get performance data (free) for your site from Google’s Search Console, but till then, you can visit their official website.


5. Submit PDF File to Google Search Index

Once in the Google Search Console account for your company, click on the site property and on the left-hand sidebar navigate to the “Crawl >> Fetch as Google” tool. You can use this tool to force Google’s bots to “Crawl” the PDF File immediately. (this saves you waiting around for Google to “naturally” crawl the PDF File).


So that’s “ How to submit a PDF to Google’s Index? ”. It is pretty simple once you get your head around it and now your PDFs will be optimised and show up in Google’s Search Results Pages.

Please leave us a comment if you have any questions or if you have anything to add.

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What Should I Post? – 10 Tweets You Can Post Every Day.

10 Tweets You Can Post Every Day.

One of the oldest social platforms out there is Twitter. I’ve been on Twitter since early 2010.

Twitter allows users to have a direct conversation style. This style can mean you can easily join in on existing conversations that are happening on the platform. But some people tend not to get it and are more likely to be on Facebook.

In the last couple of years, a lot of the same people have been saying that Twitter isn’t doing well, and Twitter is dead Well; Twitter isn’t dead. In fact, Twitter is still a great platform to have a conversation, and they are continuing to make the platform better with each update.

A lot of people think Twitter is about followers, but it’s not it’s about meeting people, talking to people and building relationships. If you want to these things, you have to take an active role on the platform.

Not just send out a tweet once in a blue moon.

So Let me show you what you can do to help get you started on Twitter.

10 Ideas of what to tweet about every day:

1.  Send out a greeting

Easy Just say hello. Greet the community. Give a shout out to someone your meeting that day or an inside look into what you are doing this morning.

2.  Send @replies

Reply to the people who are talking to you. Don’t ignore them.

3.  Retweet with a comment

You can always retweet (AKA Share) which you should, but if you add a comment to the retweet, it can make it even better.

4.  Reply to a conversation that’s already happening

It could be someone who put a Tweet out in the world, and you think you can add your option too. By joining in, you are meeting new people and will, in turn, increase your following.

5.  Ask a question in a @reply to someone who knows more.

You might not want to do this to a celebrity because they’re probably will not respond, but this is an excellent strategy to get to know a someone or even a thought leader. If you have read their content, ask a question about it. This approach is a great way to show that you’re paying attention and not a spammer.

6.  Participate in a trending topic or hashtag

This tip is an excellent way to get in front of an audience or gain a new one. But this will only work if you are offering something of valuable and relevant to say. Don’t just be a troll (being a D**k); you should try to contribute.

7.  Reply to someone else’s question

This is a neat little trick that I use to find questions, go to the search bar and put a “?” and click on the latest. If there is a question being asked to someone I already follow, I can answer it, if I can.

8.  Share a link to something you made

I often share links to content. If you follow me on Twitter, will you probably want to know when I’ve posted a bit of content. Let people know that I’ve created something new.

9.  Share an inspiring quote

Everyone loves quotes!

10.  Celebrate someone else (AKA shout out post).

Create a Tweet and announce that you are celebrating someone else’s accomplishment. It’s a surprise for that person when they see that you’ve given them a shout out.


Bonus TIP

Checking out for the day

I like to let Twitter know that I’m signing off in the evening. But, no fear, they know I’ll be back saying “Hello” in the morning.


Those are the 10 Tweets you should be sending out most days. By Just sending out a few Tweets a day, you will start to build your Twitter audience as you go and create the content you want to publish.

If you have any Tweet ideas, leave those in the comments below

How to create a list in Twitter and 5 different things you can do with them

How to create a list in Twitter & 5 different things you can do with them

Twitter has a lot of features but by far my favourite feature on Twitter lists.

 

Why because Twitter is quite crowded at the best of times Twitter

Lists help block out the noise that distracts from you seeing important tweets. Whether it be spam or you just want to organise your feed. Lists allow you to create new feeds from a certain list of users. This helps to organise the people you follow so you can manage different groups of people.

 

Twitter has two types of lists public or private. If you set it to private you can also hide lists so that other users don’t know they are in them, but more on that later

In this article, I will be showing you how to create a list in Twitter and 5 different things you can do with them.

 

How To Use Lists:

Before we jump into ways we can use lists, first, let’s talk about how to create them.

How to create a List:

  1. Go to the Lists page by clicking Lists on your profile page or via the settings icon (gear icon drop-down menu)
  2. Click the create list button
  3. Pick a name for the list & fill in the description
  4. Make the list Public or Private
  5. Click save

How to add or remove people from Lists:

  1. Use the profile icon (person icon drop-down menu) on the person’s profile
  2. Then choose to add or remove
  3. After this a pop-up will appear and ask you to choose the list you would like to add the person to or you can uncheck them from the list

 

Now that you know how to build a list in Twitter, Here are 5 ways to help you use them.

1. List your Team

You can use Twitter lists to follow tweets from your team.

 

Twitter lists can make it easier to keep up with everyone on your team. And it’s great for making sure everybody has contact via social media and often colleagues will follow the List.

 

A great example is, Gary Vee:

Twitter

 

2. List news makers

Ever missed some news on your twitter feed because it was flooded with other posts. Some days you might just want to see the news from a certain industry or topic.

You could build lists for your topics and add important news organisations to them.

 

3. List influencers

If you plan to or already do a lot of influencer marketing, Then Interacting with influencers in an organised way will be pretty important for the success of your marketing efforts and Twitter lists provide a good way to keep an eye on important influencers.

4. List your competitors

Every wanted to snoop on your competitor and what they are posting, but don’t want to follow them.


Well, you can, just put your competitors on a Twitter List & make the List private.

 

5. List people from Twitter chats

Twitter chats can be very fast-paced. Ever started a Twitter chat and then thought that it’s a bit hectic and hard to see what everyone is saying. Well, why not put your Twitter chats in a List adding users, moderators & guests from the discussions.

 

Mark Shaw does this well in his List:

Twitter

 

 

 

Bonus Tip: Upload your List to Flipboard

Once you have grouped your Twitter users into Twitter lists based on particular topic, interests or other. You can then upload those Lists to Flipboard. Which if you use Flipboard you can follow tweets alongside your Flipboard conversations.

 

There are a lot of things you can do with Twitter lists to help you organise your feed.

 

If you have any questions about Twitter lists or have any other tips on how to use them feel free to leave us a comment.   

6 Q&A SitesTo answer that

5 Q&A Sites To Answer That Burning Questions

“How do I do that again” Trust me we have all been there

Hello

Have you every been hard at work and thought “how do I do that again” Trust me we have all been there. When this happens I normally do what a lot of us do which is google it. If it’s a specific question 9 times out of 10 you will find a Q&A site in the results. I find learning is the key to fixing a lot of problems and I love finding out about new things, from how they work to people’s opinions of them.

I have found in recent years Q&A sites have become increasing more popular and a lot more people are reading and posting.

What’s a Q&A Site

it’s important to understand what a Q&A site is. The simplest definition can be found in Wikipedia:

“A Q&A website is a website where the site creators use the images of pop culture icons to answer input from the site’s visitors, usually in question/answer format.”

While this definition mainly refers to the traditional type of Q&A sites, the whole concept is still the same.

Throughout my years of searching for knowledge and answers, I’ve come across some great sites. There are a lot of them so I thought I’ll share my 6 favourite Q&A sites.

Here are 6 great sites that will bring you that answer to that burning questions:

1. Quora

quora-logo-Q&A

Quora is a site where people answer questions posted. It allows you to follow Topics, People, and Questions, which is great for keeping up with trends and questions that you never ran into yet. The advantage is in its community of reputable experts. it covers a wide variety of topics and interests and is bound to have something for your curiosity. You can also choose to search for answers to specific questions right in the search bar on every page.


 

 

2. Yahoo! Answers

Yahoo-Q&A

Yahoo! Answers may sometimes offer poor quality, but it makes up for all of that in quantity. You can find a good answer although you may have to look through a few series and threads of questions before you run into something you find credible.


 

3. Stack Overflow

stackoverflow-Q&A
Looking for Coding answers? Stack Overflow is just the place. It’s a Q&A site dedicated to answering coding based questions, there are specific questions about code. Users can vote questions up or down.


 

4. Answers.com

Answers.com_Q&A
Answers.com has clearly been inspired by Wikipedia. You’ll be surprised at how similar it looks to Wikipedia. Answers.com has the highest domain authority in the list which means it ranks very high in google.


 

5. LawPivot

Q&A

Need legal questions answered? LawPivot is a site that offers crowdsourced advice for businesses and startups. If you’ve got any questions about the law take a look.


 

So there you have it 5 Q&A sites to answer that questions you need answering.

All of the sites above have very high domain authority and are great for building SEO backlinks to increase your page rank. but remember to be respectful and more importantly aim to help people with your answer, not just post an answer. If you would like to know more about SEO Tips & Tactics check out our other blog posts in the SEO section.

Please leave a comment if you have another Q&A site that I didn’t cover and be sure to share if you found this helpful