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5 PSYCHOLOGICAL THEORIES TO HELP YOU UNDERSTAND YOUR PROSPECTS

5 PSYCHOLOGICAL THEORIES TO HELP YOU UNDERSTAND YOUR PROSPECTS

Did you know there are 313M Monthly active users on Twitter, that a lot of users just on one social platform alone in fact 7.476 Billion of the total population use social media daily.

Like any business, you’re most likely asking yourself how do my customers use these platforms. Well, the base of any Social Platform is (surprise, surprise) to be social. Human Psychological theories is a great way to cut through all the noise and reach your target market.

Using Human Psychological theories to help better understand your audience and how they work. So today in the post will be about 5 different Human Psychological theories that can improve your marketing and how you can use them.


1. Social Proof

Social proof is when people make you adopt the beliefs or mimic the actions of a large group of people you admire or trust. Many people know this as the ‘social influence’, and it all comes down to the fact humans love to follow others behaviour. How else would you explain some of the horrific trends?

How to use the social proof theory in your own marketing?

You can use social proof in many different ways to improve your business marketing.

* User-generated Content:
Content made by users like testimonials, reviews and social mentions all 3 are great ways for leveraging social proof.

* Sharing Buttons & Sharing Counter:
Adding social plugins and sharing buttons to your blog will display the number of shares a piece of content has. If visitors can see that people have shared your post already, they are more likely to share.

They work because both show positive experiences from your customers and show to new prospects your business is trustworthy. Therefore, if you have any other forms of social proof, you should promote them.


2. The Decoy Effect

The decoy effect is a psychological occurrence that means consumers are more likely to change their mind between two options when you show them a third less appealing option.

How to use the decoy effect theory in your own marketing?

Think about the New York Times with their subscription offers

Compare the weekend deals and week deals separately.

* Saturday-Sunday for $2.50
* Against The Extended Weekend (Fri-Sun) for $2.50

* Weekday (Mon-Fri) for $4.99
* Against Daily Delivery (7 days) for $4.99.

So why did The New York Post add two more options? They added the first two options to make the last two options look so much better.

When creating product pages for your business you can take advantage of the decoy effect by using the same principle for your pricing strategy.


3. Information-Gap Theory

The information gap theory of curiosity develops when we feel there is a gap between what we know and what we want to know. The theory was developed by George Loewenstein in the early 1990s, proposes that we have a strong emotional response when faced with an information-gap.

How to use the information-gap theory in your own marketing?

You will need to create content that generates curiosity with your readers and then offers information that fills the information gap.

The easiest way to make curiosity in your campaigns is by crafting attention-grabbing headlines.

A formula created by Michael Masterson called the 4U’s this is used for creating effective headlines it says that all headlines should be unique, ultra-specific, useful and convey a sense of urgency. So when making a headline, test out a variety of options until you find a combination that uses each of the four U’s.
There are a few tools out there that can do it for free, Co-schedule is one that I use.


4. Confirmation Bias

Confirmation bias is a psychological theory, where people seek out information that supports their views whilst ignoring evidence that doesn’t. when it comes to confirming their pre-conceptions or self-hypothesis, many people are biased in their selection of supporting evidence.

How to use the confirmation bias theory in your marketing?

Find out about the positive perceptions that your customers hold about your business and produce content on your blog that reinforces them.

if you are trying to combat negative confirmation bias about your company, you will need to support all claims within your content with hard facts and research. If you use unfounded opinion to try and reverse negative confirmation bias, you will struggle to get your customers to believe in you again.


5. Paradox Of Choice

Often in marketing, providing people with freedom of choice is seen as a positive thing, because it offers your customers full control over their choice. However, if you give customers too much freedom of choice it can have a bad effect.

The paradox of choice created by Barry Schwarz suggests that providing customers with a limited range of choices has psychological benefits because it reduces anxiety for shoppers.

How to use the paradox of choice theory in your own marketing?

Try not to overwhelm your prospects by providing them with too many choices, or too much information to digest in one go.

Consider producing marketing materials that focus on a maximum of Three key points at a time. This extends to the creation of CTAs, where less is often more. So provide customers with just one or two clear paths to follow after they have consumed your content.


Using psychological theories to consider how your prospects think and what might work as a result can improve the way you market. we are living in an Information Age, where there is a lot of information being shared every day and anything that can help you cut through the information and help you better understand your customers will pay off with sales conversions in long.

If you enjoyed this article and have any questions or just want to know a bit more feel free to leave a comment.

Google Grants

How to Use Twitter for Beginners

It can always be quite a daunting task to start using a new piece of tech whether it’s a new mobile phone or a social network. When seeking advice on marketing any business the first thing people say is “our you on social media”. Every company’s marketing needs our different & so should their social networks, there’s no point in being on a social network if you never post.

One of the social networks I get asked about a lot from clients is Twitter. The normal set of questions are

  • How do I use it?
  • What do I post?
  • I just don’t understand Twitter

So I thought I would try and help answer these questions with a blog post and to help you get started a Twitter Set-up checklist.

Finding The Right People:

One of the biggest struggles for a lot of people is how do I build a following. To do this effectively and organically there are some simple ways to help you.
The best way to find people is to search for them. What I mean by this is If you have a specific niche or industry subject search for others that are talking about it and who is following them right now. This can help to see what others are doing and what others are engaging in. This helps to give you a bigger picture of your target market and subject matter on twitter. Once you have a better idea of the niche on that network you can start engaging with prospects, influencers and their content. Most of the time if they are an active user they will follow you back. The aim of all social networks is to be social so get going and start engaging people.

Below is some easy ways to find people

#Hashtags:

So what is a Hashtags, I am sure you have heard of them by now. It’s the words you see on social media that start with “#”. They are used to organise tweets in real time into categories and subject matters. I warn you some of it will be rubbish and some you may not want to engage with but you will find other real people interested in your subject.
Tips:

  • Keep them as relevant to your content as possible
  • Don’t overuse them (try to limit it to is around 10 per post)

GEO-Targeting:

So you can use hashtags to target your tweets to different subject matters. But if you want to target users by location you can use GEO-targeting. With this tool, you can target specific cities, Postcodes with a certain distance.
You can use hashtags and GEO-Targeting to narrow the search of your subject or interest by location. Helping to find your local target market.

Tips:

  • Don’t Geo-target every post as it can limit your reach
  • Don’t Geo-target random places if they don’t have any relevance to your post

Trending Topics Sidebar:

The Trending topics sidebar on the twitter site is a list of all the current most popular hashtags. This can be used to help you get involved in trending conversations by engaging in relevant trending topics.
You can also target this to certain locations helping to narrow down the local trends.

Organising Your People:

Now that you have found your niche and what they like and where they hang out. It’s time to organise them. As you probably have seen twitter is a bit crowded and a lot of people misuse it. if you’re not careful you can end up with a feed of rubbish as well as missing out on all the good stuff.

To help users organise their different people they follow, Twitter created lists.

Lists:

Twitter lists our lists of users that help you narrow down your feed. You can make public lists if you want to share your list or private lists if you don’t want anybody to know. Twitter will not notify the users or update their follow count if they are in a list.
You can use lists to organise your most important users that you engage most or your niches influencers. This is also perfect for following competitor and not adding to their follow count.

Tips:

  • Don’t make too many lists (it can become confusing)
  • Don’t just add random public lists (it might seem like you are saving time but your not)

Outreach:

Using your new lists you can start engaging and reaching out to active users. The best way to engage with people on twitter or in your lists is to join in the conversion by asking for advice or giving your option on the subject. This can help increase brand visibility on twitter as it will come up on their feed and to their followers.

Direct Messaging:

For a more private conversation with a user, you can DM (Direct Message) them. Normally you can only DM someone if you both follow each other but If they have opted in for anyone to DM them (like a lot of business have) you can DM them without following.

Content:

“What do I post?”
is probably the most asked question by clients, Answer is it differs from industry to industry. You going to want to be clear on what your brand image is and what content best represents that. There’s no way to get around creating content, you just need to do it.

Here are some simple ideas to get you started

Short brand messages:

Twitter is a platform that is built on opinion but you have the 140 character limit, this means you need to be a little more creative with the way you articulate your messages. You want to be clear on what your brand is about and what messages you want to get across. A good way to think about it, if you’re struggling is to split your overall message into a monologue of small points to make a bigger point.

Retweeting:

Retweeting is twitter’s very own sharing function. You can share any one’s tweet on your own feed and to your followers. Retweeting is a great way to keep your feed busy and share great content to your followers.

Sharing industry stories:

What do you read on a day to day basis?

Every morning I read different industry publications to get a bigger picture of what’s happening in my industry. A lot of people use twitter to consume information and find links to publications. Sharing stories that you have read show your trust and authority in the industry and show that you keep up with what strengths and opportunities that our out there.

Use Images, GIFs & videos:

Even though Twitter started with a text medium you can use multimedia. Using images, GIFs or video can really help cut through the clutter on twitter and I have seen a lot better results with posts with multimedia vs posts without. It acts as a more engaging post because there’s something visual to catch their eye.

Everybody’s different but I find spending a day to focus on the week’s content schedule and creating the content for that schedule is a great way to start and gives you greater control of your time so you can get back to running your business.

As I mentioned at the start of the post I am offering a Twitter Set-up Checklist for free to get you started.

Click here to get your twitter checklist

If you found this post helpful subscribe to our newsletter and feel free to share the post or comment if you have any other good tips or questions about Twitter.

agoogle grant

A Guide To Google Ad Grants For Charities

Search engine online advertising is one of the most effective and most powerful tools out there.

More traditional means of promotion like leaflet and free magazines are often perceived as a nuisance by the very audience it attempts to captivate. However, search engine marketing targets ‘engaged’ users, those who are actively looking for that product or service to solve their problem. It ultimately enhances their online search experience and provides advertisers more data to improve their ads.

Did you know that each Search Engine has its own online advertising platform?

Adwords

AdWords is an ‘online’ advertising platform that is run by Google and it can help you drive people to your website. Adverts appear above, below and to the right of the results when people search on Google.

In a Google campaign you can

• Set keywords (words that describe your charity, the sector you work in or the fundraising activity)
• Create your ads
• Identify actions (i.e. donate, sign up, download)
• The locations in which people will see your ads i.e. a city, country or worldwide
• Then submit your first ad for approval (this can take up to six weeks)

You then bid against other advertisers for spaces on your chosen keywords. This works by bidding an amount you are willing to pay Google out of your budget (grant money) when someone clicks through to your website (a maximum of £1) via each keyword.

If you’re still a bit confused here’s a useful video that gives you further info:

What is Google Grant?

Google grants is an Adwords scheme for charity organisations. Google is currently offering charities a bit help and charities that are accepted receive free AdWords advertising on Google search pages. They can build and manage own their AdWords accounts similar to other advertisers, but participate with restrictions.
For this blog post, I am going to advise on the criteria for UK organisations.

Google are offering £5,890 per month for PPC (pay-per-click) advertising on their platform Adwords. It is available to any charity that fits Google’s criteria and roles, regardless of size. If you are a charity trying to generate more brand awareness it represents the quickest and easiest and the most cost-effective means. Sadly the grants are only offered in $ though, so the exchange rate may affect the month-on-month value of the grant. The charity must fill out an online application to apply for the grant and then get approved.

Your application can take up to 3 to 4 months to process, although some grants have been approved much quicker. Once your application has been reviewed, the email submitted to the application will receive an approval email with set up information on how to create an AdWords account and guidance to help you make the most of your grant.
full list of eligible countries and their Google grants application process can be found here.

Organisations NOT eligible for Grants:

● Governmental organisations
● Hospitals
● Medical groups
● Schools,
● childcare centres
● academic institutions
● universities

If you’re a school in a similar need, Google has programmes for educational institutions. Visit Google Education section here

To be eligible you must:

● Hold current and valid charity status,
● Acknowledge and agree to the application’s required certifications regarding non-discrimination and donation receipt and use.
● A functioning website with substantial content

 

Google Ad Grants programme guidelines for staying eligible:

• Daily budget set to $329
• Maximum CPC limit of $2.00
• Your ads must only link to the 1 non-profit website URL (this would be approved in the application.)
• You are required to be actively managing the AdWords account by logging in monthly.
• Ads must reflect the mission of the approved non-profit organisation and your keywords must be relevant.
• Strictly commercial advertising is not allowed through this programme. If you intend to promote products or services, 100% of the sales and/or proceeds must support your programme.
• Ads cannot link to pages that primarily link to other websites. (redirect)
• Ads offering financial products or those requesting car, boat or property donations are not allowed.
• You cannot display Google AdSense ads or affiliate advertising links while participating in Google Ad Grants.

Why you may need an Account Manager in place

You can run your Google Ad Grants account internally but I would recommend employing a specialist or a Digital Marketing Agency.

 

Raising the profile of your organisation via Ad Grants requires:
● Strategy
● Planning
● expertise (experience)

And that’s where a PPC Ad Agency or a Digital Marketing Agency (like us!) comes into play. The agency would ultimately be responsible for the continued optimisation of the account, Ads and increasing ROI.

Another benefit is that not only will they adhere to the guidelines and restrictions but they will also keep your account optimised for new updates by Google. Ensuring that your Ad Grant is not rescinded.

Like a lot of people, you are probably thinking “Ad Agencies are expensive”. You have to weigh it up. If the agency provides you with a positive ROI, then it’s more of an investment for your marketing. You will have a dedicated highly experienced Adwords account manager and be able to see the results immediately plus you can stop any time.

Do remember though – if you are a charity then the Ad Grant provides you with £5,890 of FREE advertising per month.

How do you apply?

Just visit this link and click on ‘Apply Now.

Tip:

To make the most of your campaign try linking your AdWords account to Google Analytics so you can focus on what it is delivering and data coming from your visitors

Conclusion:

If you really care for and nurture your campaigns you can really make the most out of Adwords. Before long you’ll be using up your monthly budget so be smart with it and don’t waste budget. It might still sound too good to be true but Google Grants is real and is working for many charities out there. If you don’t have one but meet the requirements my advice is to apply.

If you love the sound of the Google Grants Program but you’re just not too confident with Adwords or the work involved, MPH offers a PPC management service and if you meet the requirements for the grant we can apply for you, making it a lot easier to focus on your business. Why not get in touch and enquire about it today?

removing-referral

The Beginners Guide To Removing Referral Spam In Google Analytics

Welcome to a Beginners Guide to Removing Referral Spam in Google Analytics.

In this guide, I will be teaching you how to remove or block referrer spam.
First, we will start with the basics

 

What is Referrer Spam?

Referrer spam occurs when your site gets fake referral traffic from bots and this fake traffic is then recorded by Google Analytics (GA).

 

What is a bot and What do they do?

A bot is a program called a crawler which is developed to perform repetitive tasks with a high degree of accuracy and speed.

Bots are used for indexing web pages mostly (reading contents of web pages).

 

Good Bots:

Google Bot is an example of a good-bot. A Googlebot is used by Google to crawl and index pages on the internet. They use their crawl bots every day to crawl web pages of all types. This is how Google has so many up to date site results across the internet.

Good bots obey a file called “robots.txt” but bad bots don’t. Bad bots can create fake user accounts, send spam emails, steal email addresses and can get around CAPTCHAs codes.

 

Bad Bots:

Bad bots are mostly used in black hat techniques such as:

 

  • artificially increase website traffic
  • click fraud
  • scrape websites
  • spread malware (virus)
  • harvest email addresses

 

Bad bots use many methods to hide so that they can’t be detected by security. They can pretend to a web browser (like chrome) or traffic coming from a legitimate website.

They send out HTTP requests to the websites with a fake referrer header and create and send fake referrer headers to avoid being detected as bots.

The fake referrer header has the website URL which the spammer wants to promote and/or build backlink to.

When they do this, it is recorded in your server logs. Google treats this referrer value as a back-link which influences the search engine ranking of the link being promoted.

They can hide from bot filtering used by Google Analytics (GA) and because of this, you can then see spam Traffic in your GA ‘Referrals’ reports.

Most bots don’t use Javascript but some do. Bots that do use Javascript show up as hits in GA reports and mess up the traffic data and any metric based on sessions like bounce and conversion rate.

Bots that don’t use Javascript

Bots that don’t use Javascript on the other hand, (like Googlebot) do not mess up your data. However, their visits are still recorded in your server logs file. They still consume your server resources and still eat your bandwidth. They can even negatively affect your website performance.

If you can’t see a problem in your GA reports but your sites still acting funny check out another article we have written on bots that don’t use javascript and how to defend from them.

 

Can It Get Any Worst? YES! It Can.

Botnets:

Botnets are a network of infected computers that come from different IPs and countries at different rates and are all being controlled by one source. The computers act like zombies if you will, to a leader computer (the spammer). The bigger the network the more IPs which means you can’t just block IPs and limit the rate.

Botnets can also create dozens of fake referrer headers and if they are using a VPN then IP blocking is useless. This means if you block a spam referral by a GA filter or by using .htaccess file there is no guarantee that you have completely blocked it.

 

Infection Bots

Botnets get new computers onto their network by infecting them with malware. They become zombies of that Botnet with the end user not even realising it most of the time.

 

Sad Truth:

If you decide to block botnets, you will most likely block the traffic coming from real people. Whatever you do, though don’t click on the links in your ‘Referrals’ reports as they might be trying to infect your computer.

 

What You Can Do About it

Check Your Reports

Go to your Referrals report and sort the report by bounce rate in descending order. You can also download it if you prefer. Look at referrers with a bounce rate of 100% and 40+ sessions. They are probably spam.

Bot Filtering

It’s definitely not foolproof but try Using GA’s “Bot filtering” feature which excludes hits from known bots.

If You Can’t Identify It

If you still can’t identify it then you might have to visit the site (to make sure it is legitimate). You must have anti-virus/malware software installed on your site and computer before you visit any website that you can’t identify.

List of Known Domains

I have put together a list of suspicious sites referred below. If it’s on the list below then chances are, it is a spam referrer and you don’t need to check the website to make sure

Click Here To View The List (LINKs on this list are updated every so often)

Block them from appearing in your reports.

You can do this by adding a custom advanced filter on GA as shown below.

Use a WAF

Web Application Firewall acts as a line of defence between your web server and the internet. This is probably the fastest way to sort the problem. Also, most services cache your site so if the site on the server goes down your site will still function and be viewable.

Use Google Chrome

The best option to surf the internet is to use Google Chrome. Chrome detects malware deploying websites faster than any other web browser.

 

Block referrer used by a bot

Go to your .htaccess file and add the following:

Example Below:

 

"RewriteEngine On Options +FollowSymlinks RewriteCond %{HTTP_REFERER} ^https?://([^.]+\.)*luxup\.ru\ [NC,OR] RewriteRule .* – [F]"

 

This will block the HTTP and HTTPS referrals from luxup.ru and subdomains.

 

Block the IP address used by the spam bot

 

To block IPs in your .htaccess file and add write code below:

 

CODE:
"RewriteEngine On Options +FollowSymlinks Order Deny,Allow Deny from 234.45.12.33"
CODE END:

 

Block the IP address range

 

If you are sure that a range of IPs is bad, then you can block the whole IP range.

 

CODE:
"RewriteEngine On Options +FollowSymlinks Deny from 86.239.34.0/44 Allow from all"
CODE END

 

CIDR is a method for representing a range of IPs.

 

Blocking by CIDR better than blocking individual IP and it takes less space on a server.

 

86.239.34.0/44 is the CIDR range.

 

Use custom alerts to monitor unusual spikes.

If you are using GA, you can use custom alerts this way you can quickly detect and fix issues and minimise their impact.

 

Little Tips:

 

  • Do not exclude the referrer spam from the referral traffic using the ‘Referral exclusion list’ this will not do anything.
  • Create a note/annotation on your charts in G.A and explain what the unusual spike is for.

 

Important Note For PC’s

Without the right protection (anti-virus/anti-malware) your machine could be in danger.

Important Note For Mac’s

Bots are less likely to happen on Macs but you will still need to be aware as there are a few emerging (i-warm)

 

Keep updated with latest OS X and maybe invest in some protection (anti-virus/anti-malware) to be safe.

 

the art of

5 Beginner Tips On How To Use Data As Your Secret Weapon

Analysis The Data & If It’s Not Working Ditch It.

 

Whether you’re a small business or new to blogging, trying to work out what content has the most positive impact and engagement on your target audience is the most important goal. When working with social media it can be time-consuming so you want to make sure your efforts aren’t wasted. To do this you must always test the content and if after testing it’s not effective, don’t waste time, trash it and move on. Your time is important and forcing an idea you think is great but is simply not ticking the boxes with your market, can often deter businesses from trying again.

 

Best practice is to collect social data about how your users is interacting with your content and over a 1-3 month period make an analysis on whether this is resonating with your target market, or not.

 

Below are some tips on how to test your social content:

1. Track Your Engagement

Nice and simple, test your engagement. It might sound easy, but it can be hard to see if something is wrong if you don’t read the data right the first time. By using insight tools you can see what engagement you received and what kind of reaction you’re getting from your targets, allowing you to make smarter decisions on what you post next. Every social network has their own metrics and it’s important to analyse them individually. This helps to see if you’ve made a connection in some way with your post and if you should stick with it or not. In some cases, the key metric will be obvious.

 

For example: If you change an element of your profile page, you’re hoping for a likely boost in followers. Like on Twitter, you could track the Impressions, new followers, or even the Likes, Mentions, Retweets and Favourites that the post got.

 

Other Social Media tests may call for another defined metric.

 

2. Content Order Mix Up

We all agree that it’s often surprising what goes viral. One day it’s a cat playing the piano and the next it’s a touching advert for chewing gum. Therefore it is important to vary for strategy with different approaches.

 

Below is an example test plan on Twitter for a consecutive number of weeks.

 

Times: Week 1: Week 2: Week 3:
9am Tweet a humorous picture Tweet about your business Tweet about your business
12 Noon Tweet a quote Tweet a quote Tweet a quote
5pm Tweet about your business 2nd Tweet about your business Tweet a story you like

 

At the end of each weeks, see if the tweets from your different types of content helped or hurt your social media and from this you can drill down what your market is responding to, humor, inspiring quotes, information about your business etc.

 

3. Repeat a Tweet

I know it sounds strange, but consider repeating your important tweets, links or posts at least three times. The trick is to use different headlines with each post, keeping the links the same. This will increase your chance of being seen by your prospects. Research has found that you can get up to 56% more visitors from Twitter by tweeting a post a second time.

 

For example, a post title could change like this:

  • SEO shortcut in 5 easy steps
  • Need help with SEO here’s a helping hand

4. Frequency

 

One of the most common questions in social marketing is “how often should I post?” or “how many times should I posts on said social media site?”. This very much depends on you target market and user activity. If you post to often you might scare some away, if you post to little you look inactive and lose followers anyway, so you must be careful. This is why it’s important to test your posts frequency and analyse their engagement to make informed decisions on when next to post.

 

Twitter

 

  • Start by tweeting 1- 4 times a day
  • Then for another week try tweeting 1- 4 times in an hour for the whole day

 

Facebook

 

  • Start by posting once every 2 days
  • Then for another week try posting once everyday

 

Test this for a period of 2 weeks and check your results. Over the time analysed you will be able to see which post frequency suits your target market.  

5. Profile Changes:

If you’re getting lots of views to your profile and not much growth in following, it maybe time to change up your profile page. On social media, our profiles tend to get updated/revamped every year or so. Changing your profile keeps it fresh and exciting for your followers, so they will know you are active on this network which will encourage them to revisit and see what’s changed. If you add hashtags and change your bio, it can help you be found by other prospect followers when they search or use hashtags. The way your profile is displayed is another way the customer can explore your brand and as we have limited control over social networks as a whole we need to use whatever we have.

 

Try making these simple changes to your profiles and check the results.

  • Change your location
  • Change your cover photo
  • Include @-mentions in your bio – Add a @ and the username to tag a person or brand this can help to get your brand out there.
  • Change your profile picture
  • Include hashtags in your bio – hashtags are an easy way to organise your tweet in the Twitterverse, just add # followed by the word of choice for example #pizza
  • Vary the length of your bio
  • Add a call-to-action and link to a landing page in your bio
  • Change the text of your bio

 

Keep it fresh and try to change it at least twice a month and always check the results to see what worked best.

 

Now we’ve gone through some of the methods, let’s look at some of the tools available.

   

Tools I Recommend:

 

Do a side by side comparison:

 

Fanpage Karma will analyse you and your competitors’ accounts across

 

Facebook

Twitter

Google+

Instagram

YouTube

Pinterest

 

They have a free plan that offers a 90-day analysis for a page and a dashboard for any number of competitors.

 

Klear serves as an influencer-identification platform. Search for influencers by skill and/or location and Klear will generate 10 influencers in multiple categories (celebrities, power users, casual, etc.).

 

Sign in through your Twitter account, and then on the right side, you can opt to see the analysis for your account or any Twitter handle you choose.

 

The tool will determine how many tweets to analyse. It’s usually a high number, often in the thousands, though the account’s activity level will determine how far back in time it goes. If the account doesn’t tweet very often, the analysis will cover a longer time frame, sometimes up to a few years.

 

  • Facebook Insights:

Available for all users, Facebook Insights show you the full stats behind your posts, your fans, and your reach. You can click on the “people reached” text at the bottom of any individual post in your timeline to see the full stats.

 

To get to Insights, click the Insights tab in the menu bar at the top the page.

 

The main reason for Google Analytics is for analysing website traffic data. You can dig into the referral stats on your social media marketing as well.

 

Click through to Acquisition > Social, and you can check out how many visits your site receives from each social network. If you’ve added goals to your Google Analytics you can see the direct impact of social on the goals.

 

  • Twitter analytics:

Twitter gives a 28-day overview of how your tweets have performed. You can export all the data and run reports. Clicking on any individual tweet in your list will show a complete breakdown of every element of engagement on the tweet, including clicks on URLs, clicks on your username, clicks on images, expanded details, and a bar chart for engagement over the first 24 hours and the past 24 hours.

 

  • Pinterest analytics:

On the Pinterest analytics dashboard, you can see insights into everything. The dashboard shows growth in impressions and followers, audience stats, and website engagement.

 

To access Pinterest analytics, log in to Pinterest and go to analytics.pinterest.com.

 

Social Report has an overview of all of your activity on 19 supported social networks, you can also track new topics, ROI, and export the data into a report.

Free 30-day trial and plans starting at $9/month.

 

The popular Moz comes with a built-in social media analytics tool. Their social dashboard tracks network size, engagement. Free 30-day trial and plans starting at $99/month.

 

Let us know how these tests work for you or leave a comment on any other tests methods you’ve tried in the past.