All posts in “big data”

3 Predicted Digital Marketing Trends for 2018 (1)

3 Predicted Digital Marketing Trends for 2018

MPH Creatives 3 Predicted Digital Marketing Trends In 2018

The world we live in is always changing and becoming more digital with rapid advancements in technology.

With this new-digitalised lifestyle comes new businesses and consumers interacting with new websites and apps. This plus new technology will, in turn, create new marketing strategies.

In this post I would like to share with you three different trends I predicted in 2018.


1. Measurement of omnichannel

omni_channel_magento

“Omnichannel” is a term you have probably heard a lot from numerous people this year. 75% of mobile searchers are revisiting a store within the first 24 hours; It was no real surprise that they released of Project Beacon.

Google has said In 2018 they will share more information on how they track store visits, so businesses can better understand how this attribution works.


2. Understanding & Not Underestimating The Power Of Micro Moments

micro-moments-hero2

With people on average checking their phones 100+ times a day, micro-moments are so very crucial.

Decisions are now being made in micro-moments

Micro-moments are small moments in your day for example when you check emails, social media or push notifications. Monitoring these touch points and their impact on a macro-conversion will be a priority for all digital marketers and will defiantly be in there 2018 strategies.


3. Re-engineer the normal for a more inclusive message

Complete_Data_Banner_Image

In 2017 we have seen big brand campaigns with a real focus on a few political topics specifically looking at gender equality, prejudices, and sexuality.

Two great examples of this are Heineken Worlds Apart campaign and McCain We Are Family campaign.

Brands who are ready will take the hint from the more prominent brands and will be more aware targeting everyone and how to use blurring the gender divide and taboo around sexuality to make there campaigns more relatable to there targets.


We’re excited to see what new trends, tools and technology that will be released in the digital marketing industry, As always we can’t predict the future exactly or know that this will defiantly happen in 2018.

But this is our best guess.

So this time next year, we will see how many predictions we were right.

If we have left something out please if you have any predictions of what new trends or new technology that will be used in 2018 leave us a comment.

Copy of Copy of 3 things that happened in media this week. VOL 2

3 Things That Happened In Media This Week – 16th Feb

3 Things That Happened In Media This Week – 16th Feb

Hello Everyone

Welcome to another three things that happened in media this week post.

In this post, I will be running through 3 things that you might have missed this week in the media industry.

1. Snapchat is saying it will be giving influencers data about their posts and followers

snapchat 3 Things That Happened In Media This Week

Snapchat is giving those who create “Official Stories,” (which are some of its most popular users) a lot more data about who, why and how they are reaching their content.

Some of the data Snapchat says it plans to share with these influencers:

  • Total views
  • Unique viewers
  • Completion rates
  • Time spent watching
  • Audience demographics for their followers, including gender data and popular age groups
  • Topics their followers care about (travel, food, fashion, sports)
  • Popular geographic regions where their followers live.

Read More

2. What Brands and Sponsored Athletes Can and Can’t Say, Wear and Do During the Olympics

3 Things That Happened In Media This Week

As the Winter Olympics draw near, you may take to Twitter with a message like, “Good Luck to Team GB in the Olympics.”

But if you’re tweeting as a brand, well, Listen to this.

Don’t mention “Olympics” or “Team GB”. Even “good luck” might get you into trouble.

Find Out Why….

Road More

3. Google Start To Block ‘Annoying’ Ads and Its All Backed Up By Google Data.

adblock_chrome 3 Things That Happened In Media This Week

Google has Official confirmed to the publisher Ad Age that an industry trade body tasked with deciding which ad formats web browsers should block. They used the data and research methodology to do it. The trade body, known as the Coalition for Better Ads, last year publicly presented the material in full with Google and 18 company employees’ names removed, describing it as “the Coalition’s research.”

Read More


What do you think this week’s stories in media?

Please feel free to leave a comment.

Copy of Copy of Starbucks & Spotify (1)

Pokémon Go and How Marketers Are Using It

The Pokémon GO craze that has got kids and adults our playing?

Unless you have been living under a rock you surely must have heard about the latest Pokémon GO craze that has got kids and adults alike playing?

Pokémon GO is a location-based augmented reality mobile game which was released in July 2016. The game gets you to capture, battle and train virtual Pokémon, which comes up on the screen as though in the real world using GPS and the camera. It’s been the biggest selling game in U.S history according to surveymonkey.com

Within 24 hours Pokémon GO beat Supercell’s Clash Royale to become the biggest game of 2016 (measured by daily active users). Within three days of its release, Pokémon GO attracted more users than Twitter, and topped the App Store revenue charts, earning millions of dollars a day for its publisher, Niantic.

Niantic is an American software development company based in San Francisco and surprisingly it’s not the first time Nintendo, Pokémon or Niantic have released revolutionary games.

Nintendo brought us titles such as Super Mario Bros, Zelda, Tetris and Donkey Kong. The Pokémon Company had booming popularity in the late ’90s with their trading card game.

Niantic was known for developing the augmented reality mobile game Ingress so this was always going to be a good partnership.

Pokemon Card Game

 

How Bussiness could use IT to market their businesses.

Since the release, there have been a lot of posts about the app, my favourite one talks about a marketing test that a coffee shop owned by Ad agency Huge’s took to get people to come to the store.

They placed “lure modules” around the store on to make Pokémon spawn more often in the area (each module costs as much as $1 for 30 minutes). The Coffee shop was also between two PokéStops (places where players can collect special in-game items).

Derek Fridman, Huge Atlanta’s group creative said:

“It created great impromptu conversations where people were coming in and just hanging out,”

On the second day of its experiment, after finding out that the game drained battery, they added 25 phone charging stations with the aim to increase the number of coffee they would sell. They hoped to make people stay longer and buy a cup of coffee while they were waiting to battle and top up their battery. They also offered a promotion where it gave a free steamed bun to who ever caught a Pokémon in the store.

Other businesses have also used Pokémon GO including New York pizzeria L’inizio Pizza Bar. According to CNBC its sales went up 75 percent over the weekend after they spent $10 on “lure modules”

Another idea in the pipeline is an optional companion Bluetooth wearable device called the Pokémon GO Plus which is planned for future release. The device will alert users when Pokémon are nearby.

A button on the front of the Pokémon GO Plus also lets you perform simple actions such as throwing a Poké Ball and catching Pokémon. It connects to your phone via Bluetooth and alerts you when Pokémon are nearby as well as events within the game.

5jpg-9b270c_765w

 

tumblr_inline_nvgldyUmaf1rnydd3_500

 

We here at MPH love the way people are using Pokémon GO to market their businesses.

Have you tried anything for your business or have an idea to test something like this? Leave us a comment.

the art of

5 Beginner Tips On How To Use Data As Your Secret Weapon

Analysis The Data & If It’s Not Working Ditch It.

 

Whether you’re a small business or new to blogging, trying to work out what content has the most positive impact and engagement on your target audience is the most important goal. When working with social media it can be time-consuming so you want to make sure your efforts aren’t wasted. To do this you must always test the content and if after testing it’s not effective, don’t waste time, trash it and move on. Your time is important and forcing an idea you think is great but is simply not ticking the boxes with your market, can often deter businesses from trying again.

 

Best practice is to collect social data about how your users is interacting with your content and over a 1-3 month period make an analysis on whether this is resonating with your target market, or not.

 

Below are some tips on how to test your social content:

1. Track Your Engagement

Nice and simple, test your engagement. It might sound easy, but it can be hard to see if something is wrong if you don’t read the data right the first time. By using insight tools you can see what engagement you received and what kind of reaction you’re getting from your targets, allowing you to make smarter decisions on what you post next. Every social network has their own metrics and it’s important to analyse them individually. This helps to see if you’ve made a connection in some way with your post and if you should stick with it or not. In some cases, the key metric will be obvious.

 

For example: If you change an element of your profile page, you’re hoping for a likely boost in followers. Like on Twitter, you could track the Impressions, new followers, or even the Likes, Mentions, Retweets and Favourites that the post got.

 

Other Social Media tests may call for another defined metric.

 

2. Content Order Mix Up

We all agree that it’s often surprising what goes viral. One day it’s a cat playing the piano and the next it’s a touching advert for chewing gum. Therefore it is important to vary for strategy with different approaches.

 

Below is an example test plan on Twitter for a consecutive number of weeks.

 

Times: Week 1: Week 2: Week 3:
9am Tweet a humorous picture Tweet about your business Tweet about your business
12 Noon Tweet a quote Tweet a quote Tweet a quote
5pm Tweet about your business 2nd Tweet about your business Tweet a story you like

 

At the end of each weeks, see if the tweets from your different types of content helped or hurt your social media and from this you can drill down what your market is responding to, humor, inspiring quotes, information about your business etc.

 

3. Repeat a Tweet

I know it sounds strange, but consider repeating your important tweets, links or posts at least three times. The trick is to use different headlines with each post, keeping the links the same. This will increase your chance of being seen by your prospects. Research has found that you can get up to 56% more visitors from Twitter by tweeting a post a second time.

 

For example, a post title could change like this:

  • SEO shortcut in 5 easy steps
  • Need help with SEO here’s a helping hand

4. Frequency

 

One of the most common questions in social marketing is “how often should I post?” or “how many times should I posts on said social media site?”. This very much depends on you target market and user activity. If you post to often you might scare some away, if you post to little you look inactive and lose followers anyway, so you must be careful. This is why it’s important to test your posts frequency and analyse their engagement to make informed decisions on when next to post.

 

Twitter

 

  • Start by tweeting 1- 4 times a day
  • Then for another week try tweeting 1- 4 times in an hour for the whole day

 

Facebook

 

  • Start by posting once every 2 days
  • Then for another week try posting once everyday

 

Test this for a period of 2 weeks and check your results. Over the time analysed you will be able to see which post frequency suits your target market.  

5. Profile Changes:

If you’re getting lots of views to your profile and not much growth in following, it maybe time to change up your profile page. On social media, our profiles tend to get updated/revamped every year or so. Changing your profile keeps it fresh and exciting for your followers, so they will know you are active on this network which will encourage them to revisit and see what’s changed. If you add hashtags and change your bio, it can help you be found by other prospect followers when they search or use hashtags. The way your profile is displayed is another way the customer can explore your brand and as we have limited control over social networks as a whole we need to use whatever we have.

 

Try making these simple changes to your profiles and check the results.

  • Change your location
  • Change your cover photo
  • Include @-mentions in your bio – Add a @ and the username to tag a person or brand this can help to get your brand out there.
  • Change your profile picture
  • Include hashtags in your bio – hashtags are an easy way to organise your tweet in the Twitterverse, just add # followed by the word of choice for example #pizza
  • Vary the length of your bio
  • Add a call-to-action and link to a landing page in your bio
  • Change the text of your bio

 

Keep it fresh and try to change it at least twice a month and always check the results to see what worked best.

 

Now we’ve gone through some of the methods, let’s look at some of the tools available.

   

Tools I Recommend:

 

Do a side by side comparison:

 

Fanpage Karma will analyse you and your competitors’ accounts across

 

Facebook

Twitter

Google+

Instagram

YouTube

Pinterest

 

They have a free plan that offers a 90-day analysis for a page and a dashboard for any number of competitors.

 

Klear serves as an influencer-identification platform. Search for influencers by skill and/or location and Klear will generate 10 influencers in multiple categories (celebrities, power users, casual, etc.).

 

Sign in through your Twitter account, and then on the right side, you can opt to see the analysis for your account or any Twitter handle you choose.

 

The tool will determine how many tweets to analyse. It’s usually a high number, often in the thousands, though the account’s activity level will determine how far back in time it goes. If the account doesn’t tweet very often, the analysis will cover a longer time frame, sometimes up to a few years.

 

  • Facebook Insights:

Available for all users, Facebook Insights show you the full stats behind your posts, your fans, and your reach. You can click on the “people reached” text at the bottom of any individual post in your timeline to see the full stats.

 

To get to Insights, click the Insights tab in the menu bar at the top the page.

 

The main reason for Google Analytics is for analysing website traffic data. You can dig into the referral stats on your social media marketing as well.

 

Click through to Acquisition > Social, and you can check out how many visits your site receives from each social network. If you’ve added goals to your Google Analytics you can see the direct impact of social on the goals.

 

  • Twitter analytics:

Twitter gives a 28-day overview of how your tweets have performed. You can export all the data and run reports. Clicking on any individual tweet in your list will show a complete breakdown of every element of engagement on the tweet, including clicks on URLs, clicks on your username, clicks on images, expanded details, and a bar chart for engagement over the first 24 hours and the past 24 hours.

 

  • Pinterest analytics:

On the Pinterest analytics dashboard, you can see insights into everything. The dashboard shows growth in impressions and followers, audience stats, and website engagement.

 

To access Pinterest analytics, log in to Pinterest and go to analytics.pinterest.com.

 

Social Report has an overview of all of your activity on 19 supported social networks, you can also track new topics, ROI, and export the data into a report.

Free 30-day trial and plans starting at $9/month.

 

The popular Moz comes with a built-in social media analytics tool. Their social dashboard tracks network size, engagement. Free 30-day trial and plans starting at $99/month.

 

Let us know how these tests work for you or leave a comment on any other tests methods you’ve tried in the past.