All posts in “Facebook”

Copy of Copy of 3 Predicted Digital Marketing Trends for 2018

The Facebook Pixel: What It Is

You have most likely heard about a Tracking Pixel; This is a crucial tool you should be using to get the most out of your social ad budget.

Today I would like to share what is a Facebook pixel, the many benefits of using one and why you should be already using one.


What is the Facebook pixel?

So what the heck is a Facebook pixel?, a Facebook pixel is a code that you place on your site. In its simplest form, It helps you track conversions from Facebook ads and optimise the ads based on data; You can build targeted audiences for future ads and re-market to qualified prospects who have already taken action on your website.

So how dose It works, it works by placing cookies on the page to track users as they interact with your site and your Facebook ads.


What are the benefits of using a Facebook pixel

There are the different ways you can use the data you have collected from Facebook pixel to refine your Facebook advertising.

Track conversions

One the most basic things you can do with the Facebook pixel is monitor how people converted to your website after viewing your Facebook ad.

This means you can even track customers across all of their devices.

For example, you can see if people see your ads on mobile but switch to a desktop before making a purchase. This information can help you improve your ad strategy and better calculate your ROI (return on investment).

Remarket

The Pixel code allows you to track data and use it to show targeted ads to people who have already visited your website; this is otherwise known as “Remarketing”. You can get really specific here.

For example, You can show people an ad for the exact product that they abandoned in a shopping cart on your website.

This great feature is why you should create a Facebook pixel right now, even if you’re not using Facebook ads yet. This is, so you have retargeting capabilities from your very first Facebook ad and historical data from now when you do start.

Create lookalike audiences

In Facebook you can use its targeting data to help you build a thing they call a “Lookalike Audience” This is a Segment of people who have similar likes, interests, and demographics to the people who are already interacting with your site, helping you expand your potential customer base.

Run effective ads

Using a Facebook pixel can make your ads a lot more useful it does this by improving the quality of the ads you are running, and by improving the way people are being targeted controlling who see them.

In addition to that, you can use Facebook pixel data to ensure your ads are seen by the people who are the most likely to take your desired action.

If you have any questions about your Facebook pixel, please feel free to comment, and we will answer any questions.

Copy of 3 things that happened in media this week. VOL 2

3 Things That Happened In Media This Week – 7th July

This week Instagram adds a new feature, Google adds new AD formats & Alphabet’s X raised $2 million in a seed round – Just some of the news from the last seven days.

Hello Everyone

Welcome to 3 things that happened this week.

In this post, I will just be running through 3 things that you might have missed this week in the media industry.

1. Instagram adds photo and video replies to Stories:

001tescoInstagram’s Adopted Stories feature has only been around for less than a year, but it’s already showing signs of beating Snapchat at its own game as Snapchat originally come up with that feature. This week, Snapchat is taking another hit from Instagram as they release a new feature that lets you reply to Insta Stories with a photo or video. So in addition to writing a message reply, you can now also respond with an image of your very own.
Read More

 


 

2.Google’s new play for mobile ads:

This week Facebook has just hit 2 billion users

This week Google’s introducing 3 new ad formats for AdSense, AdSense is Google’s own ad placement platform that is used by millions globally. All the new formats are “native”, which means they are very customizable to match the publisher’s brand and content, they are also very mobile-friendly.

Read More

 


 

3. Alphabet sprouts geothermal startup Dandelion with $2 million in seed funding:

This week Axel Schwan wins honour of Creative Marketer of the Year for 2017

This Week Dandelion, part of Alphabet’s X raised $2 million in a seed round led by Collaborative Fund. Dandelion, are the makers of geothermal systems for homes that were incubated inside Alphabet’s X. Dandelion said it raised $2 million in a seed round led by Collaborative Fund. ZhenFund and Borealis Ventures also participated in the round, which will be used to launch the company’s sales and operations.

Read More

 


What do you think about what has happened this week in media? Please feel free to leave a comment.

 

 

3 things that happened in media this week.

3 Things That Happened In Media This Week

This week Tescos cuts jobs, Facebook hit 2 Billion & Burger King CMO wins Creative Marketer of the Year for 2017 – Just some of the news from the last seven days.

Hello Everyone

Welcome to 3 things that happened this week.

In this post, I will just be running through 3 things that you might have missed this week in the media industry.

1. Tescos Cuts 1,200 head office roles:

001tescoThis week As part of an ongoing cost-cutting drive Tesco is cutting 1,200 jobs at its head office.
The supermarket giant refused to single out a role set in each department, but what it did confirm was there would be job losses “across all functions” including marketing.
Cuts mean around 25% of Tesco’s head office staff will lose their jobs. And this comes a week after Tesco revealed it would cut 1,100 more jobs due to shutting down a customer support centre.
Read More

 


 

2.Facebook has officially hit 2 billion users:

This week Facebook has just hit 2 billion users

This week Facebook has just hit 2 billion users. Zuckerberg announced the milestone on his Facebook page in his classic style on Tuesday, This comes only a few days after he shared the company’s new mission statement of “bringing the world closer to together.”

Read More

 


 

3. Burger King CMO Says Brands Must Respect Agencies as Partners, Not Dismiss Them as Vendors:

This week Axel Schwan wins honour of Creative Marketer of the Year for 2017

This week Axel Schwan accepted the honour of Cannes Lions Creative Marketer of the Year for 2017, the Burger King Global CMO used some of his brief time on stage to praise his brand’s agencies. but he also called for his marketing peers to treat all agencies with greater respect.
He told the Cannes Lions awards “Agencies are not vending machines,” “You cannot throw in a few dollars and expect good creative to come out.”

Read More

 


What do you think about what has happened this week in media? Please feel free to leave a comment.

 

 

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5 Beginner Tips On How To Use Data As Your Secret Weapon

Analysis The Data & If It’s Not Working Ditch It.

 

Whether you’re a small business or new to blogging, trying to work out what content has the most positive impact and engagement on your target audience is the most important goal. When working with social media it can be time-consuming so you want to make sure your efforts aren’t wasted. To do this you must always test the content and if after testing it’s not effective, don’t waste time, trash it and move on. Your time is important and forcing an idea you think is great but is simply not ticking the boxes with your market, can often deter businesses from trying again.

 

Best practice is to collect social data about how your users is interacting with your content and over a 1-3 month period make an analysis on whether this is resonating with your target market, or not.

 

Below are some tips on how to test your social content:

1. Track Your Engagement

Nice and simple, test your engagement. It might sound easy, but it can be hard to see if something is wrong if you don’t read the data right the first time. By using insight tools you can see what engagement you received and what kind of reaction you’re getting from your targets, allowing you to make smarter decisions on what you post next. Every social network has their own metrics and it’s important to analyse them individually. This helps to see if you’ve made a connection in some way with your post and if you should stick with it or not. In some cases, the key metric will be obvious.

 

For example: If you change an element of your profile page, you’re hoping for a likely boost in followers. Like on Twitter, you could track the Impressions, new followers, or even the Likes, Mentions, Retweets and Favourites that the post got.

 

Other Social Media tests may call for another defined metric.

 

2. Content Order Mix Up

We all agree that it’s often surprising what goes viral. One day it’s a cat playing the piano and the next it’s a touching advert for chewing gum. Therefore it is important to vary for strategy with different approaches.

 

Below is an example test plan on Twitter for a consecutive number of weeks.

 

Times: Week 1: Week 2: Week 3:
9am Tweet a humorous picture Tweet about your business Tweet about your business
12 Noon Tweet a quote Tweet a quote Tweet a quote
5pm Tweet about your business 2nd Tweet about your business Tweet a story you like

 

At the end of each weeks, see if the tweets from your different types of content helped or hurt your social media and from this you can drill down what your market is responding to, humor, inspiring quotes, information about your business etc.

 

3. Repeat a Tweet

I know it sounds strange, but consider repeating your important tweets, links or posts at least three times. The trick is to use different headlines with each post, keeping the links the same. This will increase your chance of being seen by your prospects. Research has found that you can get up to 56% more visitors from Twitter by tweeting a post a second time.

 

For example, a post title could change like this:

  • SEO shortcut in 5 easy steps
  • Need help with SEO here’s a helping hand

4. Frequency

 

One of the most common questions in social marketing is “how often should I post?” or “how many times should I posts on said social media site?”. This very much depends on you target market and user activity. If you post to often you might scare some away, if you post to little you look inactive and lose followers anyway, so you must be careful. This is why it’s important to test your posts frequency and analyse their engagement to make informed decisions on when next to post.

 

Twitter

 

  • Start by tweeting 1- 4 times a day
  • Then for another week try tweeting 1- 4 times in an hour for the whole day

 

Facebook

 

  • Start by posting once every 2 days
  • Then for another week try posting once everyday

 

Test this for a period of 2 weeks and check your results. Over the time analysed you will be able to see which post frequency suits your target market.  

5. Profile Changes:

If you’re getting lots of views to your profile and not much growth in following, it maybe time to change up your profile page. On social media, our profiles tend to get updated/revamped every year or so. Changing your profile keeps it fresh and exciting for your followers, so they will know you are active on this network which will encourage them to revisit and see what’s changed. If you add hashtags and change your bio, it can help you be found by other prospect followers when they search or use hashtags. The way your profile is displayed is another way the customer can explore your brand and as we have limited control over social networks as a whole we need to use whatever we have.

 

Try making these simple changes to your profiles and check the results.

  • Change your location
  • Change your cover photo
  • Include @-mentions in your bio – Add a @ and the username to tag a person or brand this can help to get your brand out there.
  • Change your profile picture
  • Include hashtags in your bio – hashtags are an easy way to organise your tweet in the Twitterverse, just add # followed by the word of choice for example #pizza
  • Vary the length of your bio
  • Add a call-to-action and link to a landing page in your bio
  • Change the text of your bio

 

Keep it fresh and try to change it at least twice a month and always check the results to see what worked best.

 

Now we’ve gone through some of the methods, let’s look at some of the tools available.

   

Tools I Recommend:

 

Do a side by side comparison:

 

Fanpage Karma will analyse you and your competitors’ accounts across

 

Facebook

Twitter

Google+

Instagram

YouTube

Pinterest

 

They have a free plan that offers a 90-day analysis for a page and a dashboard for any number of competitors.

 

Klear serves as an influencer-identification platform. Search for influencers by skill and/or location and Klear will generate 10 influencers in multiple categories (celebrities, power users, casual, etc.).

 

Sign in through your Twitter account, and then on the right side, you can opt to see the analysis for your account or any Twitter handle you choose.

 

The tool will determine how many tweets to analyse. It’s usually a high number, often in the thousands, though the account’s activity level will determine how far back in time it goes. If the account doesn’t tweet very often, the analysis will cover a longer time frame, sometimes up to a few years.

 

  • Facebook Insights:

Available for all users, Facebook Insights show you the full stats behind your posts, your fans, and your reach. You can click on the “people reached” text at the bottom of any individual post in your timeline to see the full stats.

 

To get to Insights, click the Insights tab in the menu bar at the top the page.

 

The main reason for Google Analytics is for analysing website traffic data. You can dig into the referral stats on your social media marketing as well.

 

Click through to Acquisition > Social, and you can check out how many visits your site receives from each social network. If you’ve added goals to your Google Analytics you can see the direct impact of social on the goals.

 

  • Twitter analytics:

Twitter gives a 28-day overview of how your tweets have performed. You can export all the data and run reports. Clicking on any individual tweet in your list will show a complete breakdown of every element of engagement on the tweet, including clicks on URLs, clicks on your username, clicks on images, expanded details, and a bar chart for engagement over the first 24 hours and the past 24 hours.

 

  • Pinterest analytics:

On the Pinterest analytics dashboard, you can see insights into everything. The dashboard shows growth in impressions and followers, audience stats, and website engagement.

 

To access Pinterest analytics, log in to Pinterest and go to analytics.pinterest.com.

 

Social Report has an overview of all of your activity on 19 supported social networks, you can also track new topics, ROI, and export the data into a report.

Free 30-day trial and plans starting at $9/month.

 

The popular Moz comes with a built-in social media analytics tool. Their social dashboard tracks network size, engagement. Free 30-day trial and plans starting at $99/month.

 

Let us know how these tests work for you or leave a comment on any other tests methods you’ve tried in the past.

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How to pick the right social networks for your business

Social Networks are an amazing advancement in communications technology. With a huge volume of people connected and engaged with in social circles, no matter where you are in the world.

For the business world this is a lip smackingly tasty opportunity to get your teeth into markets that previously was not financially viable. These social channels offer many potential opportunities to present your brand, service or products slap bang in their faces. But like any marketing strategies you need to assess the value that it will have to your business and see if it is worth the investment. Often businesses jump in neck deep and sign up to every social networks firing content off in all directions hoping to catch the eye of potential customers. Unfortunately, the social market is far more clued up to the obvious and frankly boring methods of advertising, so the methods and platforms you choose must be carefully considered.

So to help launch you in the deep ocean of Social channels and to keep your head above water and not drowning in endless amounts of posting, tweeting, blogging, commenting, analysing, research (the list goes on). Here are my top Pros and Cons of the most popular social networks and the best way to use them…

Twitter social networks

Twitter:

Twitter, a heavyweight in social media, packing more punch and more bite than Mike Tyson. But you don’t have to chew their ear off to get the message home. To make Twitter work well for your business you must make your content relevant, give it personality and brevity. By posting frequent status updates you can cut through the other messages and get your voice heard.

Who’s on It:

Pretty much everyone except that has a smartphone.

Types of Business using it:

There’s lot’s of small businesses, SME’s, freelancers and many of the largest multinational corporations in the world on twitter.

Post Frequency:

Multiple times per day (not the same post and not all in one hit!)

What’s Being Shared:

Opinions, posts, articles, images and conversations. Allowing you to interact directly with brands and customers.

The Let Downs:

Twitter has an enormous user base that posts very frequently and people follow hundreds if not thousands of other users, which results in a very noisy environment to get your message heard.

TOP TIP:

Timing is of the essence, pick your moments by watching the trends for when your target audience/followers are most active. Make sure your tweet is relevant, short and offers value.

FB social networks

Facebook:

Facebook is the largest social network in the world and is primarily a social tool, but this hasn’t stopped businesses and Facebook themselves trying to piggyback on its vast communities. Facebook has introduced many new attractive methods for businesses to target and see the results pouring in, however much of this is misguided and worthless. ‘I reached 10,000 people on my last post all for £20 investment’, which is great, but don’t start counting the cash thinking you’re going to get those 10K beating your door down.

One of the biggest misconceptions with Facebook is a numbers game, the more you get the higher your chance of going viral… no, too many businesses have purchased follows rather than growing a valuable community which falsifies these numbers and your potential reach as many of these people aren’t real and bogus accounts.

One of the biggest challenges businesses face with posting to facebook is that people are looking for that emotional connection whether happy, funny, sad, trendy or aggravating, to share with their group. And this is the key, to encourage your audience to share your message and place your brand in their shop window.

Who’s on It:

Everyone…. (not my Nan though, but everyone else… probably!

Types of Business using it:

Nearly every type of business uses it

Post Frequency:

Once or twice per day, but one great post once a week is far better than making five posts for the sake of it.

What’s Being Shared:

All types of online content, Events, Ads and Videos

The Let Downs:

Two of facebook’s biggest let downs is its Algorithmic feeds which makes it harder to be seen as facebook recommends content to users they think they will like based on their algorithm. The other is boosting posts to reach more of your targets. This can really help if used right but most of the time it isn’t exploited. People normally focus on the number of people reached rather than the number of people that clicked or engaged. It might have reached these people but they did nothing with it which could mean they scrolled passed it like we all do.

Youtube video social networks

YouTube:

YouTube launched in 2004 and was bought by Google in 2006 for a whacking 1.65 Billion. This propelled the video network to what it is today, allowing broadcasters to make money from there videos and even for some make a full salary. Its great for SEO and as it’s owned by Google you’ll have no problem people finding you content in searches.

     

Who’s on It:

All sorts of people with wide interests, hobbies, etc.

Types of Business using it:

Any business can harness the power of YouTube, all you need are people to film it. Sometimes it doesn’t even have to be good which is the beauty of YouTube.

Post Frequency:

Once a month can do the job, but again depends on what you’re saying. For people looking to make a living from this once a day or once a week is imperative.

What’s Being Shared:

Shorts, films, how-to, spoofs, candid camera, reviews, you name it and you can probably find it.

The Let Downs:

Youtube is only as good as the content on it and there’s a lot. However there for a business there is simply no point just making a video and slapping it up there. You have to apply the right, tags, SEO, call-to-actions and promote the content to drive you audience to few it.

TOP TIP:

Keep it short, make sure the sound quality is good and apply all the necessary SEO techniques

social networks snapchat

Snapchat:

Snapchat started with the simple concept of pictures that disappeared after 15 seconds. Which was later found out to be a complete load of crap. Snapchat gives your message a direct personal, but in formal experience in a chat format. This allows brands to have a direct and interactive channel to post to their users mobile devices.

Who’s on It:

There are over 100 million people using it everyday. Snapchats key user base is between the ages of 13- 25 and 70% of them are women

Types of Business using it:

Publisher’s, celebrities and brands alike use Snapchat.

Post Frequency:

Once to four times per day

What’s Being Shared:

Fashion, short videos, funny images, competitions, new product previews, coupons ,behind the scenes, events and food

The Let Downs:

Snapchat is not for every business as it is more direct and could be a bit too personal for some brands. Also if you’re target audience is men 25+, then currently this is not for you.

Linkedin social networks

Linkedin:

Linkedin launched in 2002 as a business networking tool connects companies and professionals with the aim to encourage growth, share CVs, skills, opportunities and resource for individuals to access and exchange views and seek advice.

Who’s on It:

Most businesses, freelancers and professionals. If you’ve not on it, you should be.

Types of Business using it:

Businesses (especially B2B service providers), Recruiters and Job-Seekers

Post Frequency:

Two to four times a week

What’s Being Shared:

Job-postings, company descriptions, employer/employee research, case studies, whitepapers and portfolio of work.

The Let Downs:

I have always found that Linkedin has struggled to identify with what they are. Jumping from being an business base network, to being a jobs board, to being an online meet up tool. This left people confused and many asking what’s the main benefit of having a linkedin page.  Too many people have used i has a popularity contest which has undermined its value.

TOP TIP:

Don’t connect with every man and his dog and if you do connect with someone you don’t know get to know them rather than just clicking ‘connect’.

Pin social networks

Pinterest:

Pinterest is based around a mood board concept that reflects you likes, style, fashion and interests. The content on pinterest is very creative and you can find some really cool stuff . As a business if you have a lot of creative output and customer base that draws upon the creative industry then you can really need to harness this social network. Unlike some other social networks pinterest doesn’t shy away from CTAs or selling. Especially with fashion brands and ecommerce taking full advantage of this.

Who’s on It:

Most Business, freelancers and individuals

Types of Business using it:

Food, fashion, travel, design, DIY, and anything Creative. Pinterest’s audience this mostly female with about a 4:1 ratio.

Post Frequency:

Four to five times a day (minimum)

What’s Being Shared:

Everything visual that represent creativity, DIY, blog posts, cakes, make up this list goes on.  

The Let Downs:

The let down for most businesses is the post frequency as you have to post a lot of visual content daily to make the biggest impact on pintrest. If you’re in a creative industry you should have a lot of that stuff going out any way so what a better platform. However, if you’re not in that type of business that shares that much visual content it might not be the best thing to spend your valuable resources on.

G+ social networks

Google +

Google+ is a social network that took its time to grow but today is used by more than people think. Google+ is a very formal, more for professionals than most social networks. Which makes it a great platform for businesses to market themselves.

Who’s on It:

74% of users are male, 55% of users are from the US, 5% of users are from the UK and 18% of users are from India

Types of Business using it:

B2B Brands, B2B networking, bloggers and brands with a highly male target market.

Post Frequency:

Once or twice a day

What’s Being Shared:

More formal and professional than Facebook but not as business oriented as linkedin. Hashtags have major SEO value on Google’s search engine… surprise, surprise!

The Let Downs:

Google has changed there minds about what they’re doing with this social network a number of times which has impacted on users investing their time. It’s odd as they do have a good user base and it is growing but they just keep on changing their minds on what it’s for. Google has said recently they are going to listen to users and make it a free tool for them rather than trying to compete with the big three.

instagram social networks

Instagram:

Instagram is a mobile native photo based social network that allows you to post like and share photos from your phone. Bought buy facebook in 2012 the photo sharing app has grown leaps and bounds, with 400 million users worldwide already.

Who’s on It:

With Instagram having more than 75 million daily active users and almost a 50/50 gender split it’s a very well balanced channel. 41% of users being 16-24 years of age.

Types of Business using it:

Food, fashion, lifestyle, entertainment, bloggers, creatives, luxury goods and many more.

Post Frequency:

Once a day (minimum)

What’s Being Shared:

Animated GIFs, visual content, videos (short videos less than 15 seconds), quote, pictures, BTS pictures.

The Let Downs:

One of instagrams biggest let downs is its Algorithmic feeds similar to facebooks. You may be surprised to learn that people miss on average 70 percent of their feeds, it’s become harder to keep up with all the photos and videos people sharing. This means you have to fight to be seen, which for a lot of businesses does not offer a good enough return.

Yelp social networks

Yelp:

Yelp started back in 2004 and since then has grown to global popularity. Hitting a chord with customers, reviewers and local businesses alike with 2.8 million local business on its platform and the 102 million reviews to date.

Who’s on It:

Yelp gets 207.1 million global visits in a mouth and 70% of the page views come from mobile devices.

Types of Business using it:

B2C companies, retail, hospitality and tourism related or reviewers and bloggers

Post Frequency:

Before your business opens and whenever information changes.

What’s Being Shared:

Reviews and location-based business search

The Let Downs:

Yelp reminders me a bit of a glorified business directory with reviews and some social parts to it. Yelp is one of the most popular review and directory sites but with competition from other sites like Tripadvisor they need to constantly add more value to their site.

Meduiam social networks

Medium:

Medium is the latest project by Blogger and Twitter co-founder Evan Williams. There’s no complicated new tools to learn, and no widgets to get your head around or be distracted by, its all about your writing. On Medium you have the freedom to write something for the purpose of sharing ideas that might appeal to a broad audience. It gives you that ability to experiment with new subjects and themes not directly focused on your product, service or blog, a free writing space to explore and be experimental.

Who’s on It:

Big readers, researchers, writers, brand influencers, academic readers and bloggers  

Types of Business using it:

Publishers, reviewers, influencers, freelancers, writers and bloggers

Post Frequency:

Once to twice a week

What’s Being Shared:

Reviews, case studies, white papers, reports, articles, research and academic work.

The Let Downs:

If you’re a big writer or thinker that likes to talk about theories and loves to experiment with written content, Medium is perfect. But if your target markets don’t identify with academic written pieces, this is not for you.

Conclusion:

There you have it! My ten top social networks for business, I hope this goes some way to explaining these and you’ve found it useful. Of course there are so many more but i found these ones are the most relevant to mainstream businesses and have the most active user base to take advantage of. When you’re picking your social channels make sure to keep in mind the benefits of each and that social networks are just like any other tool, sometimes you need them sometimes you don’t.

Leave your comments and let me know what you think

If you’re really struggling with what to do about Social media feel free to use our live chat.