All posts in “HELP”

Copy of Copy of 3 Predicted Digital Marketing Trends for 2018

The Facebook Pixel: What It Is

You have most likely heard about a Tracking Pixel; This is a crucial tool you should be using to get the most out of your social ad budget.

Today I would like to share what is a Facebook pixel, the many benefits of using one and why you should be already using one.


What is the Facebook pixel?

So what the heck is a Facebook pixel?, a Facebook pixel is a code that you place on your site. In its simplest form, It helps you track conversions from Facebook ads and optimise the ads based on data; You can build targeted audiences for future ads and re-market to qualified prospects who have already taken action on your website.

So how dose It works, it works by placing cookies on the page to track users as they interact with your site and your Facebook ads.


What are the benefits of using a Facebook pixel

There are the different ways you can use the data you have collected from Facebook pixel to refine your Facebook advertising.

Track conversions

One the most basic things you can do with the Facebook pixel is monitor how people converted to your website after viewing your Facebook ad.

This means you can even track customers across all of their devices.

For example, you can see if people see your ads on mobile but switch to a desktop before making a purchase. This information can help you improve your ad strategy and better calculate your ROI (return on investment).

Remarket

The Pixel code allows you to track data and use it to show targeted ads to people who have already visited your website; this is otherwise known as “Remarketing”. You can get really specific here.

For example, You can show people an ad for the exact product that they abandoned in a shopping cart on your website.

This great feature is why you should create a Facebook pixel right now, even if you’re not using Facebook ads yet. This is, so you have retargeting capabilities from your very first Facebook ad and historical data from now when you do start.

Create lookalike audiences

In Facebook you can use its targeting data to help you build a thing they call a “Lookalike Audience” This is a Segment of people who have similar likes, interests, and demographics to the people who are already interacting with your site, helping you expand your potential customer base.

Run effective ads

Using a Facebook pixel can make your ads a lot more useful it does this by improving the quality of the ads you are running, and by improving the way people are being targeted controlling who see them.

In addition to that, you can use Facebook pixel data to ensure your ads are seen by the people who are the most likely to take your desired action.

If you have any questions about your Facebook pixel, please feel free to comment, and we will answer any questions.

6 Q&A SitesTo answer that

5 Q&A Sites To Answer That Burning Questions

“How do I do that again” Trust me we have all been there

Hello

Have you every been hard at work and thought “how do I do that again” Trust me we have all been there. When this happens I normally do what a lot of us do which is google it. If it’s a specific question 9 times out of 10 you will find a Q&A site in the results. I find learning is the key to fixing a lot of problems and I love finding out about new things, from how they work to people’s opinions of them.

I have found in recent years Q&A sites have become increasing more popular and a lot more people are reading and posting.

What’s a Q&A Site

it’s important to understand what a Q&A site is. The simplest definition can be found in Wikipedia:

“A Q&A website is a website where the site creators use the images of pop culture icons to answer input from the site’s visitors, usually in question/answer format.”

While this definition mainly refers to the traditional type of Q&A sites, the whole concept is still the same.

Throughout my years of searching for knowledge and answers, I’ve come across some great sites. There are a lot of them so I thought I’ll share my 6 favourite Q&A sites.

Here are 6 great sites that will bring you that answer to that burning questions:

1. Quora

quora-logo-Q&A

Quora is a site where people answer questions posted. It allows you to follow Topics, People, and Questions, which is great for keeping up with trends and questions that you never ran into yet. The advantage is in its community of reputable experts. it covers a wide variety of topics and interests and is bound to have something for your curiosity. You can also choose to search for answers to specific questions right in the search bar on every page.


 

 

2. Yahoo! Answers

Yahoo-Q&A

Yahoo! Answers may sometimes offer poor quality, but it makes up for all of that in quantity. You can find a good answer although you may have to look through a few series and threads of questions before you run into something you find credible.


 

3. Stack Overflow

stackoverflow-Q&A
Looking for Coding answers? Stack Overflow is just the place. It’s a Q&A site dedicated to answering coding based questions, there are specific questions about code. Users can vote questions up or down.


 

4. Answers.com

Answers.com_Q&A
Answers.com has clearly been inspired by Wikipedia. You’ll be surprised at how similar it looks to Wikipedia. Answers.com has the highest domain authority in the list which means it ranks very high in google.


 

5. LawPivot

Q&A

Need legal questions answered? LawPivot is a site that offers crowdsourced advice for businesses and startups. If you’ve got any questions about the law take a look.


 

So there you have it 5 Q&A sites to answer that questions you need answering.

All of the sites above have very high domain authority and are great for building SEO backlinks to increase your page rank. but remember to be respectful and more importantly aim to help people with your answer, not just post an answer. If you would like to know more about SEO Tips & Tactics check out our other blog posts in the SEO section.

Please leave a comment if you have another Q&A site that I didn’t cover and be sure to share if you found this helpful

5 PSYCHOLOGICAL THEORIES TO HELP YOU UNDERSTAND YOUR PROSPECTS

5 PSYCHOLOGICAL THEORIES TO HELP YOU UNDERSTAND YOUR PROSPECTS

Did you know there are 313M Monthly active users on Twitter, that a lot of users just on one social platform alone in fact 7.476 Billion of the total population use social media daily.

Like any business, you’re most likely asking yourself how do my customers use these platforms. Well, the base of any Social Platform is (surprise, surprise) to be social. Human Psychological theories is a great way to cut through all the noise and reach your target market.

Using Human Psychological theories to help better understand your audience and how they work. So today in the post will be about 5 different Human Psychological theories that can improve your marketing and how you can use them.


1. Social Proof

Social proof is when people make you adopt the beliefs or mimic the actions of a large group of people you admire or trust. Many people know this as the ‘social influence’, and it all comes down to the fact humans love to follow others behaviour. How else would you explain some of the horrific trends?

How to use the social proof theory in your own marketing?

You can use social proof in many different ways to improve your business marketing.

* User-generated Content:
Content made by users like testimonials, reviews and social mentions all 3 are great ways for leveraging social proof.

* Sharing Buttons & Sharing Counter:
Adding social plugins and sharing buttons to your blog will display the number of shares a piece of content has. If visitors can see that people have shared your post already, they are more likely to share.

They work because both show positive experiences from your customers and show to new prospects your business is trustworthy. Therefore, if you have any other forms of social proof, you should promote them.


2. The Decoy Effect

The decoy effect is a psychological occurrence that means consumers are more likely to change their mind between two options when you show them a third less appealing option.

How to use the decoy effect theory in your own marketing?

Think about the New York Times with their subscription offers

Compare the weekend deals and week deals separately.

* Saturday-Sunday for $2.50
* Against The Extended Weekend (Fri-Sun) for $2.50

* Weekday (Mon-Fri) for $4.99
* Against Daily Delivery (7 days) for $4.99.

So why did The New York Post add two more options? They added the first two options to make the last two options look so much better.

When creating product pages for your business you can take advantage of the decoy effect by using the same principle for your pricing strategy.


3. Information-Gap Theory

The information gap theory of curiosity develops when we feel there is a gap between what we know and what we want to know. The theory was developed by George Loewenstein in the early 1990s, proposes that we have a strong emotional response when faced with an information-gap.

How to use the information-gap theory in your own marketing?

You will need to create content that generates curiosity with your readers and then offers information that fills the information gap.

The easiest way to make curiosity in your campaigns is by crafting attention-grabbing headlines.

A formula created by Michael Masterson called the 4U’s this is used for creating effective headlines it says that all headlines should be unique, ultra-specific, useful and convey a sense of urgency. So when making a headline, test out a variety of options until you find a combination that uses each of the four U’s.
There are a few tools out there that can do it for free, Co-schedule is one that I use.


4. Confirmation Bias

Confirmation bias is a psychological theory, where people seek out information that supports their views whilst ignoring evidence that doesn’t. when it comes to confirming their pre-conceptions or self-hypothesis, many people are biased in their selection of supporting evidence.

How to use the confirmation bias theory in your marketing?

Find out about the positive perceptions that your customers hold about your business and produce content on your blog that reinforces them.

if you are trying to combat negative confirmation bias about your company, you will need to support all claims within your content with hard facts and research. If you use unfounded opinion to try and reverse negative confirmation bias, you will struggle to get your customers to believe in you again.


5. Paradox Of Choice

Often in marketing, providing people with freedom of choice is seen as a positive thing, because it offers your customers full control over their choice. However, if you give customers too much freedom of choice it can have a bad effect.

The paradox of choice created by Barry Schwarz suggests that providing customers with a limited range of choices has psychological benefits because it reduces anxiety for shoppers.

How to use the paradox of choice theory in your own marketing?

Try not to overwhelm your prospects by providing them with too many choices, or too much information to digest in one go.

Consider producing marketing materials that focus on a maximum of Three key points at a time. This extends to the creation of CTAs, where less is often more. So provide customers with just one or two clear paths to follow after they have consumed your content.


Using psychological theories to consider how your prospects think and what might work as a result can improve the way you market. we are living in an Information Age, where there is a lot of information being shared every day and anything that can help you cut through the information and help you better understand your customers will pay off with sales conversions in long.

If you enjoyed this article and have any questions or just want to know a bit more feel free to leave a comment.

agoogle grant

A Guide To Google Ad Grants For Charities

Search engine online advertising is one of the most effective and most powerful tools out there.

More traditional means of promotion like leaflet and free magazines are often perceived as a nuisance by the very audience it attempts to captivate. However, search engine marketing targets ‘engaged’ users, those who are actively looking for that product or service to solve their problem. It ultimately enhances their online search experience and provides advertisers more data to improve their ads.

Did you know that each Search Engine has its own online advertising platform?

Adwords

AdWords is an ‘online’ advertising platform that is run by Google and it can help you drive people to your website. Adverts appear above, below and to the right of the results when people search on Google.

In a Google campaign you can

• Set keywords (words that describe your charity, the sector you work in or the fundraising activity)
• Create your ads
• Identify actions (i.e. donate, sign up, download)
• The locations in which people will see your ads i.e. a city, country or worldwide
• Then submit your first ad for approval (this can take up to six weeks)

You then bid against other advertisers for spaces on your chosen keywords. This works by bidding an amount you are willing to pay Google out of your budget (grant money) when someone clicks through to your website (a maximum of £1) via each keyword.

If you’re still a bit confused here’s a useful video that gives you further info:

What is Google Grant?

Google grants is an Adwords scheme for charity organisations. Google is currently offering charities a bit help and charities that are accepted receive free AdWords advertising on Google search pages. They can build and manage own their AdWords accounts similar to other advertisers, but participate with restrictions.
For this blog post, I am going to advise on the criteria for UK organisations.

Google are offering £5,890 per month for PPC (pay-per-click) advertising on their platform Adwords. It is available to any charity that fits Google’s criteria and roles, regardless of size. If you are a charity trying to generate more brand awareness it represents the quickest and easiest and the most cost-effective means. Sadly the grants are only offered in $ though, so the exchange rate may affect the month-on-month value of the grant. The charity must fill out an online application to apply for the grant and then get approved.

Your application can take up to 3 to 4 months to process, although some grants have been approved much quicker. Once your application has been reviewed, the email submitted to the application will receive an approval email with set up information on how to create an AdWords account and guidance to help you make the most of your grant.
full list of eligible countries and their Google grants application process can be found here.

Organisations NOT eligible for Grants:

● Governmental organisations
● Hospitals
● Medical groups
● Schools,
● childcare centres
● academic institutions
● universities

If you’re a school in a similar need, Google has programmes for educational institutions. Visit Google Education section here

To be eligible you must:

● Hold current and valid charity status,
● Acknowledge and agree to the application’s required certifications regarding non-discrimination and donation receipt and use.
● A functioning website with substantial content

 

Google Ad Grants programme guidelines for staying eligible:

• Daily budget set to $329
• Maximum CPC limit of $2.00
• Your ads must only link to the 1 non-profit website URL (this would be approved in the application.)
• You are required to be actively managing the AdWords account by logging in monthly.
• Ads must reflect the mission of the approved non-profit organisation and your keywords must be relevant.
• Strictly commercial advertising is not allowed through this programme. If you intend to promote products or services, 100% of the sales and/or proceeds must support your programme.
• Ads cannot link to pages that primarily link to other websites. (redirect)
• Ads offering financial products or those requesting car, boat or property donations are not allowed.
• You cannot display Google AdSense ads or affiliate advertising links while participating in Google Ad Grants.

Why you may need an Account Manager in place

You can run your Google Ad Grants account internally but I would recommend employing a specialist or a Digital Marketing Agency.

 

Raising the profile of your organisation via Ad Grants requires:
● Strategy
● Planning
● expertise (experience)

And that’s where a PPC Ad Agency or a Digital Marketing Agency (like us!) comes into play. The agency would ultimately be responsible for the continued optimisation of the account, Ads and increasing ROI.

Another benefit is that not only will they adhere to the guidelines and restrictions but they will also keep your account optimised for new updates by Google. Ensuring that your Ad Grant is not rescinded.

Like a lot of people, you are probably thinking “Ad Agencies are expensive”. You have to weigh it up. If the agency provides you with a positive ROI, then it’s more of an investment for your marketing. You will have a dedicated highly experienced Adwords account manager and be able to see the results immediately plus you can stop any time.

Do remember though – if you are a charity then the Ad Grant provides you with £5,890 of FREE advertising per month.

How do you apply?

Just visit this link and click on ‘Apply Now.

Tip:

To make the most of your campaign try linking your AdWords account to Google Analytics so you can focus on what it is delivering and data coming from your visitors

Conclusion:

If you really care for and nurture your campaigns you can really make the most out of Adwords. Before long you’ll be using up your monthly budget so be smart with it and don’t waste budget. It might still sound too good to be true but Google Grants is real and is working for many charities out there. If you don’t have one but meet the requirements my advice is to apply.

If you love the sound of the Google Grants Program but you’re just not too confident with Adwords or the work involved, MPH offers a PPC management service and if you meet the requirements for the grant we can apply for you, making it a lot easier to focus on your business. Why not get in touch and enquire about it today?

removing-referral

The Beginners Guide To Removing Referral Spam In Google Analytics

Welcome to a Beginners Guide to Removing Referral Spam in Google Analytics.

In this guide, I will be teaching you how to remove or block referrer spam.
First, we will start with the basics

 

What is Referrer Spam?

Referrer spam occurs when your site gets fake referral traffic from bots and this fake traffic is then recorded by Google Analytics (GA).

 

What is a bot and What do they do?

A bot is a program called a crawler which is developed to perform repetitive tasks with a high degree of accuracy and speed.

Bots are used for indexing web pages mostly (reading contents of web pages).

 

Good Bots:

Google Bot is an example of a good-bot. A Googlebot is used by Google to crawl and index pages on the internet. They use their crawl bots every day to crawl web pages of all types. This is how Google has so many up to date site results across the internet.

Good bots obey a file called “robots.txt” but bad bots don’t. Bad bots can create fake user accounts, send spam emails, steal email addresses and can get around CAPTCHAs codes.

 

Bad Bots:

Bad bots are mostly used in black hat techniques such as:

 

  • artificially increase website traffic
  • click fraud
  • scrape websites
  • spread malware (virus)
  • harvest email addresses

 

Bad bots use many methods to hide so that they can’t be detected by security. They can pretend to a web browser (like chrome) or traffic coming from a legitimate website.

They send out HTTP requests to the websites with a fake referrer header and create and send fake referrer headers to avoid being detected as bots.

The fake referrer header has the website URL which the spammer wants to promote and/or build backlink to.

When they do this, it is recorded in your server logs. Google treats this referrer value as a back-link which influences the search engine ranking of the link being promoted.

They can hide from bot filtering used by Google Analytics (GA) and because of this, you can then see spam Traffic in your GA ‘Referrals’ reports.

Most bots don’t use Javascript but some do. Bots that do use Javascript show up as hits in GA reports and mess up the traffic data and any metric based on sessions like bounce and conversion rate.

Bots that don’t use Javascript

Bots that don’t use Javascript on the other hand, (like Googlebot) do not mess up your data. However, their visits are still recorded in your server logs file. They still consume your server resources and still eat your bandwidth. They can even negatively affect your website performance.

If you can’t see a problem in your GA reports but your sites still acting funny check out another article we have written on bots that don’t use javascript and how to defend from them.

 

Can It Get Any Worst? YES! It Can.

Botnets:

Botnets are a network of infected computers that come from different IPs and countries at different rates and are all being controlled by one source. The computers act like zombies if you will, to a leader computer (the spammer). The bigger the network the more IPs which means you can’t just block IPs and limit the rate.

Botnets can also create dozens of fake referrer headers and if they are using a VPN then IP blocking is useless. This means if you block a spam referral by a GA filter or by using .htaccess file there is no guarantee that you have completely blocked it.

 

Infection Bots

Botnets get new computers onto their network by infecting them with malware. They become zombies of that Botnet with the end user not even realising it most of the time.

 

Sad Truth:

If you decide to block botnets, you will most likely block the traffic coming from real people. Whatever you do, though don’t click on the links in your ‘Referrals’ reports as they might be trying to infect your computer.

 

What You Can Do About it

Check Your Reports

Go to your Referrals report and sort the report by bounce rate in descending order. You can also download it if you prefer. Look at referrers with a bounce rate of 100% and 40+ sessions. They are probably spam.

Bot Filtering

It’s definitely not foolproof but try Using GA’s “Bot filtering” feature which excludes hits from known bots.

If You Can’t Identify It

If you still can’t identify it then you might have to visit the site (to make sure it is legitimate). You must have anti-virus/malware software installed on your site and computer before you visit any website that you can’t identify.

List of Known Domains

I have put together a list of suspicious sites referred below. If it’s on the list below then chances are, it is a spam referrer and you don’t need to check the website to make sure

Click Here To View The List (LINKs on this list are updated every so often)

Block them from appearing in your reports.

You can do this by adding a custom advanced filter on GA as shown below.

Use a WAF

Web Application Firewall acts as a line of defence between your web server and the internet. This is probably the fastest way to sort the problem. Also, most services cache your site so if the site on the server goes down your site will still function and be viewable.

Use Google Chrome

The best option to surf the internet is to use Google Chrome. Chrome detects malware deploying websites faster than any other web browser.

 

Block referrer used by a bot

Go to your .htaccess file and add the following:

Example Below:

 

"RewriteEngine On Options +FollowSymlinks RewriteCond %{HTTP_REFERER} ^https?://([^.]+\.)*luxup\.ru\ [NC,OR] RewriteRule .* – [F]"

 

This will block the HTTP and HTTPS referrals from luxup.ru and subdomains.

 

Block the IP address used by the spam bot

 

To block IPs in your .htaccess file and add write code below:

 

CODE:
"RewriteEngine On Options +FollowSymlinks Order Deny,Allow Deny from 234.45.12.33"
CODE END:

 

Block the IP address range

 

If you are sure that a range of IPs is bad, then you can block the whole IP range.

 

CODE:
"RewriteEngine On Options +FollowSymlinks Deny from 86.239.34.0/44 Allow from all"
CODE END

 

CIDR is a method for representing a range of IPs.

 

Blocking by CIDR better than blocking individual IP and it takes less space on a server.

 

86.239.34.0/44 is the CIDR range.

 

Use custom alerts to monitor unusual spikes.

If you are using GA, you can use custom alerts this way you can quickly detect and fix issues and minimise their impact.

 

Little Tips:

 

  • Do not exclude the referrer spam from the referral traffic using the ‘Referral exclusion list’ this will not do anything.
  • Create a note/annotation on your charts in G.A and explain what the unusual spike is for.

 

Important Note For PC’s

Without the right protection (anti-virus/anti-malware) your machine could be in danger.

Important Note For Mac’s

Bots are less likely to happen on Macs but you will still need to be aware as there are a few emerging (i-warm)

 

Keep updated with latest OS X and maybe invest in some protection (anti-virus/anti-malware) to be safe.