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3 Things That Happened In Media This Week – 16th Feb

3 Things That Happened In Media This Week – 16th Feb

Hello Everyone

Welcome to another three things that happened in media this week post.

In this post, I will be running through 3 things that you might have missed this week in the media industry.

1. Snapchat is saying it will be giving influencers data about their posts and followers

snapchat 3 Things That Happened In Media This Week

Snapchat is giving those who create “Official Stories,” (which are some of its most popular users) a lot more data about who, why and how they are reaching their content.

Some of the data Snapchat says it plans to share with these influencers:

  • Total views
  • Unique viewers
  • Completion rates
  • Time spent watching
  • Audience demographics for their followers, including gender data and popular age groups
  • Topics their followers care about (travel, food, fashion, sports)
  • Popular geographic regions where their followers live.

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2. What Brands and Sponsored Athletes Can and Can’t Say, Wear and Do During the Olympics

3 Things That Happened In Media This Week

As the Winter Olympics draw near, you may take to Twitter with a message like, “Good Luck to Team GB in the Olympics.”

But if you’re tweeting as a brand, well, Listen to this.

Don’t mention “Olympics” or “Team GB”. Even “good luck” might get you into trouble.

Find Out Why….

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3. Google Start To Block ‘Annoying’ Ads and Its All Backed Up By Google Data.

adblock_chrome 3 Things That Happened In Media This Week

Google has Official confirmed to the publisher Ad Age that an industry trade body tasked with deciding which ad formats web browsers should block. They used the data and research methodology to do it. The trade body, known as the Coalition for Better Ads, last year publicly presented the material in full with Google and 18 company employees’ names removed, describing it as “the Coalition’s research.”

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What do you think this week’s stories in media?

Please feel free to leave a comment.

Adobe Spark (3)

Best 2018 Super Bowl Ad Highlight

Hello & Welcome

In this post, i would like to Recap the best Super Bowl Ads of 2018.

Its that time again “SUPER BOWL TIME” which, in turn, means lots of ad breaks for brands to show off there latest products and ad campaigns.

Hollywood was out in full force in this year’s Super Bowl commercials. From Cardi B and Keanu Reeves to Anthony Hopkins and Morgan Freeman.

Our Favourites include Freeman’s lip sync rap battle with Peter Dinklage, Reeves howling with wolves, David Schwimmer feeding Skittles to a talking sandwich, and Danny Devito asking people if they want to eat him.

Watch the day’s best ads below:

First Quarter

Doritos/Mountain Dew

Doritos/Mtn Dew “Doritos Blaze vs. Mtn Dew Ice
Agency: Goodby Silverstein & Partners

M&Ms

M&M’s “Human”
Agency: BBDO New York

Sprint

Agency: Droga5Robot humor.

Skittles

Part 1

Part 2

Part 3

Part 4

Second Quarter

Tourism Australia

Tourism Australia “Dundee”
Agency: Droga5

Squarespace

Squarespace “Make It Happen”
Agency: In-house

Pringles

Pringles “Wow”
Agency: Grey New York

THIRD QUARTER

Jeep

Jeep “Jeep Jurassic”
Agency: DDB Chicago/Universal Pictures

Budweiser

Budweiser “Stand by You”
Agency: David Miami

Lexus

https://www.youtube.com/watch?v=caZDomR9Uo4

Lexus “Black Panther”
Agency: Walton Isaacson

FOURTH QUARTER

Stella Artois

Stella Artois “Taps”
Agency: Mother

Monster Products

Monster Products
Agency: NBCU’s Content Innovation Agency

Amazon

https://www.youtube.com/watch?v=s8ZMmgPcO-k

Amazon “Alexa Loses Her Voice”
Agencies: Lucky Generals/In-house team D1

Copy of 3 things that happened in media this week. VOL 2

3 Things That Happened In Media This Week – 7th July

This week Instagram adds a new feature, Google adds new AD formats & Alphabet’s X raised $2 million in a seed round – Just some of the news from the last seven days.

Hello Everyone

Welcome to 3 things that happened this week.

In this post, I will just be running through 3 things that you might have missed this week in the media industry.

1. Instagram adds photo and video replies to Stories:

001tescoInstagram’s Adopted Stories feature has only been around for less than a year, but it’s already showing signs of beating Snapchat at its own game as Snapchat originally come up with that feature. This week, Snapchat is taking another hit from Instagram as they release a new feature that lets you reply to Insta Stories with a photo or video. So in addition to writing a message reply, you can now also respond with an image of your very own.
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2.Google’s new play for mobile ads:

This week Facebook has just hit 2 billion users

This week Google’s introducing 3 new ad formats for AdSense, AdSense is Google’s own ad placement platform that is used by millions globally. All the new formats are “native”, which means they are very customizable to match the publisher’s brand and content, they are also very mobile-friendly.

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3. Alphabet sprouts geothermal startup Dandelion with $2 million in seed funding:

This week Axel Schwan wins honour of Creative Marketer of the Year for 2017

This Week Dandelion, part of Alphabet’s X raised $2 million in a seed round led by Collaborative Fund. Dandelion, are the makers of geothermal systems for homes that were incubated inside Alphabet’s X. Dandelion said it raised $2 million in a seed round led by Collaborative Fund. ZhenFund and Borealis Ventures also participated in the round, which will be used to launch the company’s sales and operations.

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What do you think about what has happened this week in media? Please feel free to leave a comment.

 

 

3 things that happened in media this week.

3 Things That Happened In Media This Week

This week Tescos cuts jobs, Facebook hit 2 Billion & Burger King CMO wins Creative Marketer of the Year for 2017 – Just some of the news from the last seven days.

Hello Everyone

Welcome to 3 things that happened this week.

In this post, I will just be running through 3 things that you might have missed this week in the media industry.

1. Tescos Cuts 1,200 head office roles:

001tescoThis week As part of an ongoing cost-cutting drive Tesco is cutting 1,200 jobs at its head office.
The supermarket giant refused to single out a role set in each department, but what it did confirm was there would be job losses “across all functions” including marketing.
Cuts mean around 25% of Tesco’s head office staff will lose their jobs. And this comes a week after Tesco revealed it would cut 1,100 more jobs due to shutting down a customer support centre.
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2.Facebook has officially hit 2 billion users:

This week Facebook has just hit 2 billion users

This week Facebook has just hit 2 billion users. Zuckerberg announced the milestone on his Facebook page in his classic style on Tuesday, This comes only a few days after he shared the company’s new mission statement of “bringing the world closer to together.”

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3. Burger King CMO Says Brands Must Respect Agencies as Partners, Not Dismiss Them as Vendors:

This week Axel Schwan wins honour of Creative Marketer of the Year for 2017

This week Axel Schwan accepted the honour of Cannes Lions Creative Marketer of the Year for 2017, the Burger King Global CMO used some of his brief time on stage to praise his brand’s agencies. but he also called for his marketing peers to treat all agencies with greater respect.
He told the Cannes Lions awards “Agencies are not vending machines,” “You cannot throw in a few dollars and expect good creative to come out.”

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What do you think about what has happened this week in media? Please feel free to leave a comment.