All posts in “marketing”

Copy of Copy of 3 Predicted Digital Marketing Trends for 2018

The Facebook Pixel: What It Is

You have most likely heard about a Tracking Pixel; This is a crucial tool you should be using to get the most out of your social ad budget.

Today I would like to share what is a Facebook pixel, the many benefits of using one and why you should be already using one.


What is the Facebook pixel?

So what the heck is a Facebook pixel?, a Facebook pixel is a code that you place on your site. In its simplest form, It helps you track conversions from Facebook ads and optimise the ads based on data; You can build targeted audiences for future ads and re-market to qualified prospects who have already taken action on your website.

So how dose It works, it works by placing cookies on the page to track users as they interact with your site and your Facebook ads.


What are the benefits of using a Facebook pixel

There are the different ways you can use the data you have collected from Facebook pixel to refine your Facebook advertising.

Track conversions

One the most basic things you can do with the Facebook pixel is monitor how people converted to your website after viewing your Facebook ad.

This means you can even track customers across all of their devices.

For example, you can see if people see your ads on mobile but switch to a desktop before making a purchase. This information can help you improve your ad strategy and better calculate your ROI (return on investment).

Remarket

The Pixel code allows you to track data and use it to show targeted ads to people who have already visited your website; this is otherwise known as “Remarketing”. You can get really specific here.

For example, You can show people an ad for the exact product that they abandoned in a shopping cart on your website.

This great feature is why you should create a Facebook pixel right now, even if you’re not using Facebook ads yet. This is, so you have retargeting capabilities from your very first Facebook ad and historical data from now when you do start.

Create lookalike audiences

In Facebook you can use its targeting data to help you build a thing they call a “Lookalike Audience” This is a Segment of people who have similar likes, interests, and demographics to the people who are already interacting with your site, helping you expand your potential customer base.

Run effective ads

Using a Facebook pixel can make your ads a lot more useful it does this by improving the quality of the ads you are running, and by improving the way people are being targeted controlling who see them.

In addition to that, you can use Facebook pixel data to ensure your ads are seen by the people who are the most likely to take your desired action.

If you have any questions about your Facebook pixel, please feel free to comment, and we will answer any questions.

3 Predicted Digital Marketing Trends for 2018 (1)

3 Predicted Digital Marketing Trends for 2018

MPH Creatives 3 Predicted Digital Marketing Trends In 2018

The world we live in is always changing and becoming more digital with rapid advancements in technology.

With this new-digitalised lifestyle comes new businesses and consumers interacting with new websites and apps. This plus new technology will, in turn, create new marketing strategies.

In this post I would like to share with you three different trends I predicted in 2018.


1. Measurement of omnichannel

omni_channel_magento

“Omnichannel” is a term you have probably heard a lot from numerous people this year. 75% of mobile searchers are revisiting a store within the first 24 hours; It was no real surprise that they released of Project Beacon.

Google has said In 2018 they will share more information on how they track store visits, so businesses can better understand how this attribution works.


2. Understanding & Not Underestimating The Power Of Micro Moments

micro-moments-hero2

With people on average checking their phones 100+ times a day, micro-moments are so very crucial.

Decisions are now being made in micro-moments

Micro-moments are small moments in your day for example when you check emails, social media or push notifications. Monitoring these touch points and their impact on a macro-conversion will be a priority for all digital marketers and will defiantly be in there 2018 strategies.


3. Re-engineer the normal for a more inclusive message

Complete_Data_Banner_Image

In 2017 we have seen big brand campaigns with a real focus on a few political topics specifically looking at gender equality, prejudices, and sexuality.

Two great examples of this are Heineken Worlds Apart campaign and McCain We Are Family campaign.

Brands who are ready will take the hint from the more prominent brands and will be more aware targeting everyone and how to use blurring the gender divide and taboo around sexuality to make there campaigns more relatable to there targets.


We’re excited to see what new trends, tools and technology that will be released in the digital marketing industry, As always we can’t predict the future exactly or know that this will defiantly happen in 2018.

But this is our best guess.

So this time next year, we will see how many predictions we were right.

If we have left something out please if you have any predictions of what new trends or new technology that will be used in 2018 leave us a comment.

Adobe Spark (3)

Best 2018 Super Bowl Ad Highlight

Hello & Welcome

In this post, i would like to Recap the best Super Bowl Ads of 2018.

Its that time again “SUPER BOWL TIME” which, in turn, means lots of ad breaks for brands to show off there latest products and ad campaigns.

Hollywood was out in full force in this year’s Super Bowl commercials. From Cardi B and Keanu Reeves to Anthony Hopkins and Morgan Freeman.

Our Favourites include Freeman’s lip sync rap battle with Peter Dinklage, Reeves howling with wolves, David Schwimmer feeding Skittles to a talking sandwich, and Danny Devito asking people if they want to eat him.

Watch the day’s best ads below:

First Quarter

Doritos/Mountain Dew

Doritos/Mtn Dew “Doritos Blaze vs. Mtn Dew Ice
Agency: Goodby Silverstein & Partners

M&Ms

M&M’s “Human”
Agency: BBDO New York

Sprint

Agency: Droga5Robot humor.

Skittles

Part 1

Part 2

Part 3

Part 4

Second Quarter

Tourism Australia

Tourism Australia “Dundee”
Agency: Droga5

Squarespace

Squarespace “Make It Happen”
Agency: In-house

Pringles

Pringles “Wow”
Agency: Grey New York

THIRD QUARTER

Jeep

Jeep “Jeep Jurassic”
Agency: DDB Chicago/Universal Pictures

Budweiser

Budweiser “Stand by You”
Agency: David Miami

Lexus

https://www.youtube.com/watch?v=caZDomR9Uo4

Lexus “Black Panther”
Agency: Walton Isaacson

FOURTH QUARTER

Stella Artois

Stella Artois “Taps”
Agency: Mother

Monster Products

Monster Products
Agency: NBCU’s Content Innovation Agency

Amazon

https://www.youtube.com/watch?v=s8ZMmgPcO-k

Amazon “Alexa Loses Her Voice”
Agencies: Lucky Generals/In-house team D1

Copy of 3 things that happened in media this week. VOL 2

3 Things That Happened In Media This Week – 7th July

This week Instagram adds a new feature, Google adds new AD formats & Alphabet’s X raised $2 million in a seed round – Just some of the news from the last seven days.

Hello Everyone

Welcome to 3 things that happened this week.

In this post, I will just be running through 3 things that you might have missed this week in the media industry.

1. Instagram adds photo and video replies to Stories:

001tescoInstagram’s Adopted Stories feature has only been around for less than a year, but it’s already showing signs of beating Snapchat at its own game as Snapchat originally come up with that feature. This week, Snapchat is taking another hit from Instagram as they release a new feature that lets you reply to Insta Stories with a photo or video. So in addition to writing a message reply, you can now also respond with an image of your very own.
Read More

 


 

2.Google’s new play for mobile ads:

This week Facebook has just hit 2 billion users

This week Google’s introducing 3 new ad formats for AdSense, AdSense is Google’s own ad placement platform that is used by millions globally. All the new formats are “native”, which means they are very customizable to match the publisher’s brand and content, they are also very mobile-friendly.

Read More

 


 

3. Alphabet sprouts geothermal startup Dandelion with $2 million in seed funding:

This week Axel Schwan wins honour of Creative Marketer of the Year for 2017

This Week Dandelion, part of Alphabet’s X raised $2 million in a seed round led by Collaborative Fund. Dandelion, are the makers of geothermal systems for homes that were incubated inside Alphabet’s X. Dandelion said it raised $2 million in a seed round led by Collaborative Fund. ZhenFund and Borealis Ventures also participated in the round, which will be used to launch the company’s sales and operations.

Read More

 


What do you think about what has happened this week in media? Please feel free to leave a comment.

 

 

How to create a list in Twitter and 5 different things you can do with them

How to create a list in Twitter & 5 different things you can do with them

Twitter has a lot of features but by far my favourite feature on Twitter lists.

 

Why because Twitter is quite crowded at the best of times Twitter

Lists help block out the noise that distracts from you seeing important tweets. Whether it be spam or you just want to organise your feed. Lists allow you to create new feeds from a certain list of users. This helps to organise the people you follow so you can manage different groups of people.

 

Twitter has two types of lists public or private. If you set it to private you can also hide lists so that other users don’t know they are in them, but more on that later

In this article, I will be showing you how to create a list in Twitter and 5 different things you can do with them.

 

How To Use Lists:

Before we jump into ways we can use lists, first, let’s talk about how to create them.

How to create a List:

  1. Go to the Lists page by clicking Lists on your profile page or via the settings icon (gear icon drop-down menu)
  2. Click the create list button
  3. Pick a name for the list & fill in the description
  4. Make the list Public or Private
  5. Click save

How to add or remove people from Lists:

  1. Use the profile icon (person icon drop-down menu) on the person’s profile
  2. Then choose to add or remove
  3. After this a pop-up will appear and ask you to choose the list you would like to add the person to or you can uncheck them from the list

 

Now that you know how to build a list in Twitter, Here are 5 ways to help you use them.

1. List your Team

You can use Twitter lists to follow tweets from your team.

 

Twitter lists can make it easier to keep up with everyone on your team. And it’s great for making sure everybody has contact via social media and often colleagues will follow the List.

 

A great example is, Gary Vee:

Twitter

 

2. List news makers

Ever missed some news on your twitter feed because it was flooded with other posts. Some days you might just want to see the news from a certain industry or topic.

You could build lists for your topics and add important news organisations to them.

 

3. List influencers

If you plan to or already do a lot of influencer marketing, Then Interacting with influencers in an organised way will be pretty important for the success of your marketing efforts and Twitter lists provide a good way to keep an eye on important influencers.

4. List your competitors

Every wanted to snoop on your competitor and what they are posting, but don’t want to follow them.


Well, you can, just put your competitors on a Twitter List & make the List private.

 

5. List people from Twitter chats

Twitter chats can be very fast-paced. Ever started a Twitter chat and then thought that it’s a bit hectic and hard to see what everyone is saying. Well, why not put your Twitter chats in a List adding users, moderators & guests from the discussions.

 

Mark Shaw does this well in his List:

Twitter

 

 

 

Bonus Tip: Upload your List to Flipboard

Once you have grouped your Twitter users into Twitter lists based on particular topic, interests or other. You can then upload those Lists to Flipboard. Which if you use Flipboard you can follow tweets alongside your Flipboard conversations.

 

There are a lot of things you can do with Twitter lists to help you organise your feed.

 

If you have any questions about Twitter lists or have any other tips on how to use them feel free to leave us a comment.