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3 Predicted Digital Marketing Trends for 2018 (1)

3 Predicted Digital Marketing Trends for 2018

MPH Creatives 3 Predicted Digital Marketing Trends In 2018

The world we live in is always changing and becoming more digital with rapid advancements in technology.

With this new-digitalised lifestyle comes new businesses and consumers interacting with new websites and apps. This plus new technology will, in turn, create new marketing strategies.

In this post I would like to share with you three different trends I predicted in 2018.


1. Measurement of omnichannel

omni_channel_magento

“Omnichannel” is a term you have probably heard a lot from numerous people this year. 75% of mobile searchers are revisiting a store within the first 24 hours; It was no real surprise that they released of Project Beacon.

Google has said In 2018 they will share more information on how they track store visits, so businesses can better understand how this attribution works.


2. Understanding & Not Underestimating The Power Of Micro Moments

micro-moments-hero2

With people on average checking their phones 100+ times a day, micro-moments are so very crucial.

Decisions are now being made in micro-moments

Micro-moments are small moments in your day for example when you check emails, social media or push notifications. Monitoring these touch points and their impact on a macro-conversion will be a priority for all digital marketers and will defiantly be in there 2018 strategies.


3. Re-engineer the normal for a more inclusive message

Complete_Data_Banner_Image

In 2017 we have seen big brand campaigns with a real focus on a few political topics specifically looking at gender equality, prejudices, and sexuality.

Two great examples of this are Heineken Worlds Apart campaign and McCain We Are Family campaign.

Brands who are ready will take the hint from the more prominent brands and will be more aware targeting everyone and how to use blurring the gender divide and taboo around sexuality to make there campaigns more relatable to there targets.


We’re excited to see what new trends, tools and technology that will be released in the digital marketing industry, As always we can’t predict the future exactly or know that this will defiantly happen in 2018.

But this is our best guess.

So this time next year, we will see how many predictions we were right.

If we have left something out please if you have any predictions of what new trends or new technology that will be used in 2018 leave us a comment.

Adobe Spark (3)

Best 2018 Super Bowl Ad Highlight

Hello & Welcome

In this post, i would like to Recap the best Super Bowl Ads of 2018.

Its that time again “SUPER BOWL TIME” which, in turn, means lots of ad breaks for brands to show off there latest products and ad campaigns.

Hollywood was out in full force in this year’s Super Bowl commercials. From Cardi B and Keanu Reeves to Anthony Hopkins and Morgan Freeman.

Our Favourites include Freeman’s lip sync rap battle with Peter Dinklage, Reeves howling with wolves, David Schwimmer feeding Skittles to a talking sandwich, and Danny Devito asking people if they want to eat him.

Watch the day’s best ads below:

First Quarter

Doritos/Mountain Dew

Doritos/Mtn Dew “Doritos Blaze vs. Mtn Dew Ice
Agency: Goodby Silverstein & Partners

M&Ms

M&M’s “Human”
Agency: BBDO New York

Sprint

Agency: Droga5Robot humor.

Skittles

Part 1

Part 2

Part 3

Part 4

Second Quarter

Tourism Australia

Tourism Australia “Dundee”
Agency: Droga5

Squarespace

Squarespace “Make It Happen”
Agency: In-house

Pringles

Pringles “Wow”
Agency: Grey New York

THIRD QUARTER

Jeep

Jeep “Jeep Jurassic”
Agency: DDB Chicago/Universal Pictures

Budweiser

Budweiser “Stand by You”
Agency: David Miami

Lexus

https://www.youtube.com/watch?v=caZDomR9Uo4

Lexus “Black Panther”
Agency: Walton Isaacson

FOURTH QUARTER

Stella Artois

Stella Artois “Taps”
Agency: Mother

Monster Products

Monster Products
Agency: NBCU’s Content Innovation Agency

Amazon

https://www.youtube.com/watch?v=s8ZMmgPcO-k

Amazon “Alexa Loses Her Voice”
Agencies: Lucky Generals/In-house team D1

How to create a list in Twitter and 5 different things you can do with them

How to create a list in Twitter & 5 different things you can do with them

Twitter has a lot of features but by far my favourite feature on Twitter lists.

 

Why because Twitter is quite crowded at the best of times Twitter

Lists help block out the noise that distracts from you seeing important tweets. Whether it be spam or you just want to organise your feed. Lists allow you to create new feeds from a certain list of users. This helps to organise the people you follow so you can manage different groups of people.

 

Twitter has two types of lists public or private. If you set it to private you can also hide lists so that other users don’t know they are in them, but more on that later

In this article, I will be showing you how to create a list in Twitter and 5 different things you can do with them.

 

How To Use Lists:

Before we jump into ways we can use lists, first, let’s talk about how to create them.

How to create a List:

  1. Go to the Lists page by clicking Lists on your profile page or via the settings icon (gear icon drop-down menu)
  2. Click the create list button
  3. Pick a name for the list & fill in the description
  4. Make the list Public or Private
  5. Click save

How to add or remove people from Lists:

  1. Use the profile icon (person icon drop-down menu) on the person’s profile
  2. Then choose to add or remove
  3. After this a pop-up will appear and ask you to choose the list you would like to add the person to or you can uncheck them from the list

 

Now that you know how to build a list in Twitter, Here are 5 ways to help you use them.

1. List your Team

You can use Twitter lists to follow tweets from your team.

 

Twitter lists can make it easier to keep up with everyone on your team. And it’s great for making sure everybody has contact via social media and often colleagues will follow the List.

 

A great example is, Gary Vee:

Twitter

 

2. List news makers

Ever missed some news on your twitter feed because it was flooded with other posts. Some days you might just want to see the news from a certain industry or topic.

You could build lists for your topics and add important news organisations to them.

 

3. List influencers

If you plan to or already do a lot of influencer marketing, Then Interacting with influencers in an organised way will be pretty important for the success of your marketing efforts and Twitter lists provide a good way to keep an eye on important influencers.

4. List your competitors

Every wanted to snoop on your competitor and what they are posting, but don’t want to follow them.


Well, you can, just put your competitors on a Twitter List & make the List private.

 

5. List people from Twitter chats

Twitter chats can be very fast-paced. Ever started a Twitter chat and then thought that it’s a bit hectic and hard to see what everyone is saying. Well, why not put your Twitter chats in a List adding users, moderators & guests from the discussions.

 

Mark Shaw does this well in his List:

Twitter

 

 

 

Bonus Tip: Upload your List to Flipboard

Once you have grouped your Twitter users into Twitter lists based on particular topic, interests or other. You can then upload those Lists to Flipboard. Which if you use Flipboard you can follow tweets alongside your Flipboard conversations.

 

There are a lot of things you can do with Twitter lists to help you organise your feed.

 

If you have any questions about Twitter lists or have any other tips on how to use them feel free to leave us a comment.   

Cymbal

Cymbal The new music sharing app and how your brand can use it

Ever wondered what the next social media platform would be, would it be an app or online. Well, I can’t say I know yet but I am always on the lookout for new ones.

 

Cymbal Team

Do you remember when twitter started or when Instagram first launched its app?  Like most of us, you’re probably always Wondering the next social media platform and you want to be some of the first because you get to grow with it and you can build a following easier. Cymbal is growing and fairly quickly and I love the concept. It might be new but if you are a music focused brand it might be worth starting an account.

How it works:

how cymbal

It works similar to Instagram with a main feed of followers and you share music instead of images using SoundCloud and Spotify and allows users to share songs and have access to a feed it also allows you to play your complete feed like a playlist. You can follow hashtags, like and comment on songs which they call a Cymbal. You have your own profile of songs this combined with a way to discover new music from lots of sources, you really do have a solid all-around platform.

Marketing cymbal

Using it in your marketing:

How can you use it to market or reach your prospects? You can use to promote your brand and add a bit of personality to your brand outreach. For example, if you have a brand in the music industry like a Label, artist or manager you could use it to promote music with exclusive content, share songs they like and found new music. Venues could also take advantage as well by posting the acts music that our performing and stuff the venues are listening to. There’re lots of ways to market on this platform especially as it’s still a young growing app.

Give it a try it’s free and you can share it to your other social networks if you are a music based business this could be the next one to watch.

https://cymbal.fm/

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How to pick the right social networks for your business

Social Networks are an amazing advancement in communications technology. With a huge volume of people connected and engaged with in social circles, no matter where you are in the world.

For the business world this is a lip smackingly tasty opportunity to get your teeth into markets that previously was not financially viable. These social channels offer many potential opportunities to present your brand, service or products slap bang in their faces. But like any marketing strategies you need to assess the value that it will have to your business and see if it is worth the investment. Often businesses jump in neck deep and sign up to every social networks firing content off in all directions hoping to catch the eye of potential customers. Unfortunately, the social market is far more clued up to the obvious and frankly boring methods of advertising, so the methods and platforms you choose must be carefully considered.

So to help launch you in the deep ocean of Social channels and to keep your head above water and not drowning in endless amounts of posting, tweeting, blogging, commenting, analysing, research (the list goes on). Here are my top Pros and Cons of the most popular social networks and the best way to use them…

Twitter social networks

Twitter:

Twitter, a heavyweight in social media, packing more punch and more bite than Mike Tyson. But you don’t have to chew their ear off to get the message home. To make Twitter work well for your business you must make your content relevant, give it personality and brevity. By posting frequent status updates you can cut through the other messages and get your voice heard.

Who’s on It:

Pretty much everyone except that has a smartphone.

Types of Business using it:

There’s lot’s of small businesses, SME’s, freelancers and many of the largest multinational corporations in the world on twitter.

Post Frequency:

Multiple times per day (not the same post and not all in one hit!)

What’s Being Shared:

Opinions, posts, articles, images and conversations. Allowing you to interact directly with brands and customers.

The Let Downs:

Twitter has an enormous user base that posts very frequently and people follow hundreds if not thousands of other users, which results in a very noisy environment to get your message heard.

TOP TIP:

Timing is of the essence, pick your moments by watching the trends for when your target audience/followers are most active. Make sure your tweet is relevant, short and offers value.

FB social networks

Facebook:

Facebook is the largest social network in the world and is primarily a social tool, but this hasn’t stopped businesses and Facebook themselves trying to piggyback on its vast communities. Facebook has introduced many new attractive methods for businesses to target and see the results pouring in, however much of this is misguided and worthless. ‘I reached 10,000 people on my last post all for £20 investment’, which is great, but don’t start counting the cash thinking you’re going to get those 10K beating your door down.

One of the biggest misconceptions with Facebook is a numbers game, the more you get the higher your chance of going viral… no, too many businesses have purchased follows rather than growing a valuable community which falsifies these numbers and your potential reach as many of these people aren’t real and bogus accounts.

One of the biggest challenges businesses face with posting to facebook is that people are looking for that emotional connection whether happy, funny, sad, trendy or aggravating, to share with their group. And this is the key, to encourage your audience to share your message and place your brand in their shop window.

Who’s on It:

Everyone…. (not my Nan though, but everyone else… probably!

Types of Business using it:

Nearly every type of business uses it

Post Frequency:

Once or twice per day, but one great post once a week is far better than making five posts for the sake of it.

What’s Being Shared:

All types of online content, Events, Ads and Videos

The Let Downs:

Two of facebook’s biggest let downs is its Algorithmic feeds which makes it harder to be seen as facebook recommends content to users they think they will like based on their algorithm. The other is boosting posts to reach more of your targets. This can really help if used right but most of the time it isn’t exploited. People normally focus on the number of people reached rather than the number of people that clicked or engaged. It might have reached these people but they did nothing with it which could mean they scrolled passed it like we all do.

Youtube video social networks

YouTube:

YouTube launched in 2004 and was bought by Google in 2006 for a whacking 1.65 Billion. This propelled the video network to what it is today, allowing broadcasters to make money from there videos and even for some make a full salary. Its great for SEO and as it’s owned by Google you’ll have no problem people finding you content in searches.

     

Who’s on It:

All sorts of people with wide interests, hobbies, etc.

Types of Business using it:

Any business can harness the power of YouTube, all you need are people to film it. Sometimes it doesn’t even have to be good which is the beauty of YouTube.

Post Frequency:

Once a month can do the job, but again depends on what you’re saying. For people looking to make a living from this once a day or once a week is imperative.

What’s Being Shared:

Shorts, films, how-to, spoofs, candid camera, reviews, you name it and you can probably find it.

The Let Downs:

Youtube is only as good as the content on it and there’s a lot. However there for a business there is simply no point just making a video and slapping it up there. You have to apply the right, tags, SEO, call-to-actions and promote the content to drive you audience to few it.

TOP TIP:

Keep it short, make sure the sound quality is good and apply all the necessary SEO techniques

social networks snapchat

Snapchat:

Snapchat started with the simple concept of pictures that disappeared after 15 seconds. Which was later found out to be a complete load of crap. Snapchat gives your message a direct personal, but in formal experience in a chat format. This allows brands to have a direct and interactive channel to post to their users mobile devices.

Who’s on It:

There are over 100 million people using it everyday. Snapchats key user base is between the ages of 13- 25 and 70% of them are women

Types of Business using it:

Publisher’s, celebrities and brands alike use Snapchat.

Post Frequency:

Once to four times per day

What’s Being Shared:

Fashion, short videos, funny images, competitions, new product previews, coupons ,behind the scenes, events and food

The Let Downs:

Snapchat is not for every business as it is more direct and could be a bit too personal for some brands. Also if you’re target audience is men 25+, then currently this is not for you.

Linkedin social networks

Linkedin:

Linkedin launched in 2002 as a business networking tool connects companies and professionals with the aim to encourage growth, share CVs, skills, opportunities and resource for individuals to access and exchange views and seek advice.

Who’s on It:

Most businesses, freelancers and professionals. If you’ve not on it, you should be.

Types of Business using it:

Businesses (especially B2B service providers), Recruiters and Job-Seekers

Post Frequency:

Two to four times a week

What’s Being Shared:

Job-postings, company descriptions, employer/employee research, case studies, whitepapers and portfolio of work.

The Let Downs:

I have always found that Linkedin has struggled to identify with what they are. Jumping from being an business base network, to being a jobs board, to being an online meet up tool. This left people confused and many asking what’s the main benefit of having a linkedin page.  Too many people have used i has a popularity contest which has undermined its value.

TOP TIP:

Don’t connect with every man and his dog and if you do connect with someone you don’t know get to know them rather than just clicking ‘connect’.

Pin social networks

Pinterest:

Pinterest is based around a mood board concept that reflects you likes, style, fashion and interests. The content on pinterest is very creative and you can find some really cool stuff . As a business if you have a lot of creative output and customer base that draws upon the creative industry then you can really need to harness this social network. Unlike some other social networks pinterest doesn’t shy away from CTAs or selling. Especially with fashion brands and ecommerce taking full advantage of this.

Who’s on It:

Most Business, freelancers and individuals

Types of Business using it:

Food, fashion, travel, design, DIY, and anything Creative. Pinterest’s audience this mostly female with about a 4:1 ratio.

Post Frequency:

Four to five times a day (minimum)

What’s Being Shared:

Everything visual that represent creativity, DIY, blog posts, cakes, make up this list goes on.  

The Let Downs:

The let down for most businesses is the post frequency as you have to post a lot of visual content daily to make the biggest impact on pintrest. If you’re in a creative industry you should have a lot of that stuff going out any way so what a better platform. However, if you’re not in that type of business that shares that much visual content it might not be the best thing to spend your valuable resources on.

G+ social networks

Google +

Google+ is a social network that took its time to grow but today is used by more than people think. Google+ is a very formal, more for professionals than most social networks. Which makes it a great platform for businesses to market themselves.

Who’s on It:

74% of users are male, 55% of users are from the US, 5% of users are from the UK and 18% of users are from India

Types of Business using it:

B2B Brands, B2B networking, bloggers and brands with a highly male target market.

Post Frequency:

Once or twice a day

What’s Being Shared:

More formal and professional than Facebook but not as business oriented as linkedin. Hashtags have major SEO value on Google’s search engine… surprise, surprise!

The Let Downs:

Google has changed there minds about what they’re doing with this social network a number of times which has impacted on users investing their time. It’s odd as they do have a good user base and it is growing but they just keep on changing their minds on what it’s for. Google has said recently they are going to listen to users and make it a free tool for them rather than trying to compete with the big three.

instagram social networks

Instagram:

Instagram is a mobile native photo based social network that allows you to post like and share photos from your phone. Bought buy facebook in 2012 the photo sharing app has grown leaps and bounds, with 400 million users worldwide already.

Who’s on It:

With Instagram having more than 75 million daily active users and almost a 50/50 gender split it’s a very well balanced channel. 41% of users being 16-24 years of age.

Types of Business using it:

Food, fashion, lifestyle, entertainment, bloggers, creatives, luxury goods and many more.

Post Frequency:

Once a day (minimum)

What’s Being Shared:

Animated GIFs, visual content, videos (short videos less than 15 seconds), quote, pictures, BTS pictures.

The Let Downs:

One of instagrams biggest let downs is its Algorithmic feeds similar to facebooks. You may be surprised to learn that people miss on average 70 percent of their feeds, it’s become harder to keep up with all the photos and videos people sharing. This means you have to fight to be seen, which for a lot of businesses does not offer a good enough return.

Yelp social networks

Yelp:

Yelp started back in 2004 and since then has grown to global popularity. Hitting a chord with customers, reviewers and local businesses alike with 2.8 million local business on its platform and the 102 million reviews to date.

Who’s on It:

Yelp gets 207.1 million global visits in a mouth and 70% of the page views come from mobile devices.

Types of Business using it:

B2C companies, retail, hospitality and tourism related or reviewers and bloggers

Post Frequency:

Before your business opens and whenever information changes.

What’s Being Shared:

Reviews and location-based business search

The Let Downs:

Yelp reminders me a bit of a glorified business directory with reviews and some social parts to it. Yelp is one of the most popular review and directory sites but with competition from other sites like Tripadvisor they need to constantly add more value to their site.

Meduiam social networks

Medium:

Medium is the latest project by Blogger and Twitter co-founder Evan Williams. There’s no complicated new tools to learn, and no widgets to get your head around or be distracted by, its all about your writing. On Medium you have the freedom to write something for the purpose of sharing ideas that might appeal to a broad audience. It gives you that ability to experiment with new subjects and themes not directly focused on your product, service or blog, a free writing space to explore and be experimental.

Who’s on It:

Big readers, researchers, writers, brand influencers, academic readers and bloggers  

Types of Business using it:

Publishers, reviewers, influencers, freelancers, writers and bloggers

Post Frequency:

Once to twice a week

What’s Being Shared:

Reviews, case studies, white papers, reports, articles, research and academic work.

The Let Downs:

If you’re a big writer or thinker that likes to talk about theories and loves to experiment with written content, Medium is perfect. But if your target markets don’t identify with academic written pieces, this is not for you.

Conclusion:

There you have it! My ten top social networks for business, I hope this goes some way to explaining these and you’ve found it useful. Of course there are so many more but i found these ones are the most relevant to mainstream businesses and have the most active user base to take advantage of. When you’re picking your social channels make sure to keep in mind the benefits of each and that social networks are just like any other tool, sometimes you need them sometimes you don’t.

Leave your comments and let me know what you think

If you’re really struggling with what to do about Social media feel free to use our live chat.