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An Easy Editorial Calendar For WordPress With Social Powers

How to Make an Editorial Calendar inside WordPress

I want to show you an easy way to create an editorial calendar inside your WordPress site with all the features you need and you can do this by using a few WordPress plugins.In this article, I want to help you speed up your workflow and get your posts organised. So we will be going though what an editorial calendar is and what you can do with it. I find having it native to WordPress makes it easy and allows me more control & I can also make all the changes I want in place.

If we think back to physical publishing, it was all pen and paper on a pin board but now we have the luxury of all the digital and the publishing platforms. The old way still works and you know what they say if it is not broken don’t fix it. So we have different platforms that try and replicate that same editorial calendar technique, for example, co-schedule or buffer.

I find that I am more proactive writing if I don’t have to switch programmes and when posting I spend most of it in WordPress so just wanted it to be all in the same place and it made sense to build on WordPress.

so let’s get started

 

  1. The Editorial Calendar

wordpress editorial-calendar

Number one is going to be the editorial calendar plugin for WordPress. This a great plugin that enables you to see all your scheduled posts in a kind calendar view, Perfect for what we need. It also has a  sidebar with your unscheduled drafts in them and you can drag them and drop them into the days you want to just like you would on any editorial calendar super easy, right.  You can delete, edit, view, reschedule and see the title and time.

 

Download

 

  1.  Post As Menu Items

wordpress post-status-menu-items

The Post Status Menu Items plugin adds shortcuts to the publishing, scheduling, drafting & pending. This a very simple plugin that just adds these menu items similar to custom post types.

 

Allow you to get them quickly and easily

 

Download

 

  1. Social Media Auto Publish

wordpress social-media-auto-publish

I wanted and some social integration, a way I could schedule my posts and when you posted a social message to go out automatically to all my readers. So I found this plug-in which lets you publish posts automatically from your blog to social media networks like Facebook, Twitter and LinkedIn. The plugin supports filtering posts based on custom post types as well as categories.

 

Download

 

 

  1. Good Writer Checkify

wordpress good-writer-checkify

Most of the time I have a pre-post checklist on paper by my desk ready to do blog posts I thought how can I build this into every blog in a kind of form of pre-published post checklist. This plugin allows you to have a pre-post checklist that allows for you to stop people from publishing without ticking the boxes and some other cool features. I find it is a great way to keep the posted updated.

 

Download

 

There is so much can do here with different plug-ins. I find that I am more proactive staying in one window. That being said I spend most of it in WordPress, so it just made sense to build on WordPress. What I have always loved about WordPress is its limitless the things you can do & how interchangeable it is.

If you have any questions on any of the plugins or you have any to add please feel free to comment.

the art of

5 Beginner Tips On How To Use Data As Your Secret Weapon

Analysis The Data & If It’s Not Working Ditch It.

 

Whether you’re a small business or new to blogging, trying to work out what content has the most positive impact and engagement on your target audience is the most important goal. When working with social media it can be time-consuming so you want to make sure your efforts aren’t wasted. To do this you must always test the content and if after testing it’s not effective, don’t waste time, trash it and move on. Your time is important and forcing an idea you think is great but is simply not ticking the boxes with your market, can often deter businesses from trying again.

 

Best practice is to collect social data about how your users is interacting with your content and over a 1-3 month period make an analysis on whether this is resonating with your target market, or not.

 

Below are some tips on how to test your social content:

1. Track Your Engagement

Nice and simple, test your engagement. It might sound easy, but it can be hard to see if something is wrong if you don’t read the data right the first time. By using insight tools you can see what engagement you received and what kind of reaction you’re getting from your targets, allowing you to make smarter decisions on what you post next. Every social network has their own metrics and it’s important to analyse them individually. This helps to see if you’ve made a connection in some way with your post and if you should stick with it or not. In some cases, the key metric will be obvious.

 

For example: If you change an element of your profile page, you’re hoping for a likely boost in followers. Like on Twitter, you could track the Impressions, new followers, or even the Likes, Mentions, Retweets and Favourites that the post got.

 

Other Social Media tests may call for another defined metric.

 

2. Content Order Mix Up

We all agree that it’s often surprising what goes viral. One day it’s a cat playing the piano and the next it’s a touching advert for chewing gum. Therefore it is important to vary for strategy with different approaches.

 

Below is an example test plan on Twitter for a consecutive number of weeks.

 

Times: Week 1: Week 2: Week 3:
9am Tweet a humorous picture Tweet about your business Tweet about your business
12 Noon Tweet a quote Tweet a quote Tweet a quote
5pm Tweet about your business 2nd Tweet about your business Tweet a story you like

 

At the end of each weeks, see if the tweets from your different types of content helped or hurt your social media and from this you can drill down what your market is responding to, humor, inspiring quotes, information about your business etc.

 

3. Repeat a Tweet

I know it sounds strange, but consider repeating your important tweets, links or posts at least three times. The trick is to use different headlines with each post, keeping the links the same. This will increase your chance of being seen by your prospects. Research has found that you can get up to 56% more visitors from Twitter by tweeting a post a second time.

 

For example, a post title could change like this:

  • SEO shortcut in 5 easy steps
  • Need help with SEO here’s a helping hand

4. Frequency

 

One of the most common questions in social marketing is “how often should I post?” or “how many times should I posts on said social media site?”. This very much depends on you target market and user activity. If you post to often you might scare some away, if you post to little you look inactive and lose followers anyway, so you must be careful. This is why it’s important to test your posts frequency and analyse their engagement to make informed decisions on when next to post.

 

Twitter

 

  • Start by tweeting 1- 4 times a day
  • Then for another week try tweeting 1- 4 times in an hour for the whole day

 

Facebook

 

  • Start by posting once every 2 days
  • Then for another week try posting once everyday

 

Test this for a period of 2 weeks and check your results. Over the time analysed you will be able to see which post frequency suits your target market.  

5. Profile Changes:

If you’re getting lots of views to your profile and not much growth in following, it maybe time to change up your profile page. On social media, our profiles tend to get updated/revamped every year or so. Changing your profile keeps it fresh and exciting for your followers, so they will know you are active on this network which will encourage them to revisit and see what’s changed. If you add hashtags and change your bio, it can help you be found by other prospect followers when they search or use hashtags. The way your profile is displayed is another way the customer can explore your brand and as we have limited control over social networks as a whole we need to use whatever we have.

 

Try making these simple changes to your profiles and check the results.

  • Change your location
  • Change your cover photo
  • Include @-mentions in your bio – Add a @ and the username to tag a person or brand this can help to get your brand out there.
  • Change your profile picture
  • Include hashtags in your bio – hashtags are an easy way to organise your tweet in the Twitterverse, just add # followed by the word of choice for example #pizza
  • Vary the length of your bio
  • Add a call-to-action and link to a landing page in your bio
  • Change the text of your bio

 

Keep it fresh and try to change it at least twice a month and always check the results to see what worked best.

 

Now we’ve gone through some of the methods, let’s look at some of the tools available.

   

Tools I Recommend:

 

Do a side by side comparison:

 

Fanpage Karma will analyse you and your competitors’ accounts across

 

Facebook

Twitter

Google+

Instagram

YouTube

Pinterest

 

They have a free plan that offers a 90-day analysis for a page and a dashboard for any number of competitors.

 

Klear serves as an influencer-identification platform. Search for influencers by skill and/or location and Klear will generate 10 influencers in multiple categories (celebrities, power users, casual, etc.).

 

Sign in through your Twitter account, and then on the right side, you can opt to see the analysis for your account or any Twitter handle you choose.

 

The tool will determine how many tweets to analyse. It’s usually a high number, often in the thousands, though the account’s activity level will determine how far back in time it goes. If the account doesn’t tweet very often, the analysis will cover a longer time frame, sometimes up to a few years.

 

  • Facebook Insights:

Available for all users, Facebook Insights show you the full stats behind your posts, your fans, and your reach. You can click on the “people reached” text at the bottom of any individual post in your timeline to see the full stats.

 

To get to Insights, click the Insights tab in the menu bar at the top the page.

 

The main reason for Google Analytics is for analysing website traffic data. You can dig into the referral stats on your social media marketing as well.

 

Click through to Acquisition > Social, and you can check out how many visits your site receives from each social network. If you’ve added goals to your Google Analytics you can see the direct impact of social on the goals.

 

  • Twitter analytics:

Twitter gives a 28-day overview of how your tweets have performed. You can export all the data and run reports. Clicking on any individual tweet in your list will show a complete breakdown of every element of engagement on the tweet, including clicks on URLs, clicks on your username, clicks on images, expanded details, and a bar chart for engagement over the first 24 hours and the past 24 hours.

 

  • Pinterest analytics:

On the Pinterest analytics dashboard, you can see insights into everything. The dashboard shows growth in impressions and followers, audience stats, and website engagement.

 

To access Pinterest analytics, log in to Pinterest and go to analytics.pinterest.com.

 

Social Report has an overview of all of your activity on 19 supported social networks, you can also track new topics, ROI, and export the data into a report.

Free 30-day trial and plans starting at $9/month.

 

The popular Moz comes with a built-in social media analytics tool. Their social dashboard tracks network size, engagement. Free 30-day trial and plans starting at $99/month.

 

Let us know how these tests work for you or leave a comment on any other tests methods you’ve tried in the past.

Top-5-Wordpress-Plugins-This-Month-

5 Essential Plugins For A WordPress Site

Looking for good plugins can be like searching for a needle in a haystack,

there are so many available that do all sorts of wonderful things.

Hopefully, this quick list will save you sometime in your search to develop your WordPress website.

So let’s get started

1. Revolution Slider

Slider Revolution

 

Revolution Slider is a premium slider plugin. Not only is it responsive, it’s also very easy to use and highly customisable. A great tool beginners and advanced user.

DEMO & BUY 

2. Contact Form 7

contact-form-7

Contact Form 7 is the best form creator plugin for WordPress. Make any form on any theme with easy customisable features and it’s free.

DEMO & Download

3. Black Studios Tiny MCE 

Black Studio Tiny MCE

A visual editor widget that allows you to insert rich media objects in your sidebars without having to be a html wiz.

DEMO & Download

4. All In One WP Security & Firewall

All in one WP Security

Easy to use and stable, it always helps to add some extra security and a firewall to your site by using a security plugin that enforces a lot of good security practices. The All-In-One WordPress Security plugin is a great WP security plugin that helps keep hackers out.

DEMO & Download

5.  BB Press 

BB Press

BB Press is a WordPress forum plugin. That allows you to create and easily customise forums for any WP theme.

DEMO & Download