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Copy of Copy of 3 Predicted Digital Marketing Trends for 2018

The Facebook Pixel: What It Is

You have most likely heard about a Tracking Pixel; This is a crucial tool you should be using to get the most out of your social ad budget.

Today I would like to share what is a Facebook pixel, the many benefits of using one and why you should be already using one.


What is the Facebook pixel?

So what the heck is a Facebook pixel?, a Facebook pixel is a code that you place on your site. In its simplest form, It helps you track conversions from Facebook ads and optimise the ads based on data; You can build targeted audiences for future ads and re-market to qualified prospects who have already taken action on your website.

So how dose It works, it works by placing cookies on the page to track users as they interact with your site and your Facebook ads.


What are the benefits of using a Facebook pixel

There are the different ways you can use the data you have collected from Facebook pixel to refine your Facebook advertising.

Track conversions

One the most basic things you can do with the Facebook pixel is monitor how people converted to your website after viewing your Facebook ad.

This means you can even track customers across all of their devices.

For example, you can see if people see your ads on mobile but switch to a desktop before making a purchase. This information can help you improve your ad strategy and better calculate your ROI (return on investment).

Remarket

The Pixel code allows you to track data and use it to show targeted ads to people who have already visited your website; this is otherwise known as “Remarketing”. You can get really specific here.

For example, You can show people an ad for the exact product that they abandoned in a shopping cart on your website.

This great feature is why you should create a Facebook pixel right now, even if you’re not using Facebook ads yet. This is, so you have retargeting capabilities from your very first Facebook ad and historical data from now when you do start.

Create lookalike audiences

In Facebook you can use its targeting data to help you build a thing they call a “Lookalike Audience” This is a Segment of people who have similar likes, interests, and demographics to the people who are already interacting with your site, helping you expand your potential customer base.

Run effective ads

Using a Facebook pixel can make your ads a lot more useful it does this by improving the quality of the ads you are running, and by improving the way people are being targeted controlling who see them.

In addition to that, you can use Facebook pixel data to ensure your ads are seen by the people who are the most likely to take your desired action.

If you have any questions about your Facebook pixel, please feel free to comment, and we will answer any questions.

3 Predicted Digital Marketing Trends for 2018 (1)

3 Predicted Digital Marketing Trends for 2018

MPH Creatives 3 Predicted Digital Marketing Trends In 2018

The world we live in is always changing and becoming more digital with rapid advancements in technology.

With this new-digitalised lifestyle comes new businesses and consumers interacting with new websites and apps. This plus new technology will, in turn, create new marketing strategies.

In this post I would like to share with you three different trends I predicted in 2018.


1. Measurement of omnichannel

omni_channel_magento

“Omnichannel” is a term you have probably heard a lot from numerous people this year. 75% of mobile searchers are revisiting a store within the first 24 hours; It was no real surprise that they released of Project Beacon.

Google has said In 2018 they will share more information on how they track store visits, so businesses can better understand how this attribution works.


2. Understanding & Not Underestimating The Power Of Micro Moments

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With people on average checking their phones 100+ times a day, micro-moments are so very crucial.

Decisions are now being made in micro-moments

Micro-moments are small moments in your day for example when you check emails, social media or push notifications. Monitoring these touch points and their impact on a macro-conversion will be a priority for all digital marketers and will defiantly be in there 2018 strategies.


3. Re-engineer the normal for a more inclusive message

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In 2017 we have seen big brand campaigns with a real focus on a few political topics specifically looking at gender equality, prejudices, and sexuality.

Two great examples of this are Heineken Worlds Apart campaign and McCain We Are Family campaign.

Brands who are ready will take the hint from the more prominent brands and will be more aware targeting everyone and how to use blurring the gender divide and taboo around sexuality to make there campaigns more relatable to there targets.


We’re excited to see what new trends, tools and technology that will be released in the digital marketing industry, As always we can’t predict the future exactly or know that this will defiantly happen in 2018.

But this is our best guess.

So this time next year, we will see how many predictions we were right.

If we have left something out please if you have any predictions of what new trends or new technology that will be used in 2018 leave us a comment.

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What Should I Post? – 10 Tweets You Can Post Every Day.

10 Tweets You Can Post Every Day.

One of the oldest social platforms out there is Twitter. I’ve been on Twitter since early 2010.

Twitter allows users to have a direct conversation style. This style can mean you can easily join in on existing conversations that are happening on the platform. But some people tend not to get it and are more likely to be on Facebook.

In the last couple of years, a lot of the same people have been saying that Twitter isn’t doing well, and Twitter is dead Well; Twitter isn’t dead. In fact, Twitter is still a great platform to have a conversation, and they are continuing to make the platform better with each update.

A lot of people think Twitter is about followers, but it’s not it’s about meeting people, talking to people and building relationships. If you want to these things, you have to take an active role on the platform.

Not just send out a tweet once in a blue moon.

So Let me show you what you can do to help get you started on Twitter.

10 Ideas of what to tweet about every day:

1.  Send out a greeting

Easy Just say hello. Greet the community. Give a shout out to someone your meeting that day or an inside look into what you are doing this morning.

2.  Send @replies

Reply to the people who are talking to you. Don’t ignore them.

3.  Retweet with a comment

You can always retweet (AKA Share) which you should, but if you add a comment to the retweet, it can make it even better.

4.  Reply to a conversation that’s already happening

It could be someone who put a Tweet out in the world, and you think you can add your option too. By joining in, you are meeting new people and will, in turn, increase your following.

5.  Ask a question in a @reply to someone who knows more.

You might not want to do this to a celebrity because they’re probably will not respond, but this is an excellent strategy to get to know a someone or even a thought leader. If you have read their content, ask a question about it. This approach is a great way to show that you’re paying attention and not a spammer.

6.  Participate in a trending topic or hashtag

This tip is an excellent way to get in front of an audience or gain a new one. But this will only work if you are offering something of valuable and relevant to say. Don’t just be a troll (being a D**k); you should try to contribute.

7.  Reply to someone else’s question

This is a neat little trick that I use to find questions, go to the search bar and put a “?” and click on the latest. If there is a question being asked to someone I already follow, I can answer it, if I can.

8.  Share a link to something you made

I often share links to content. If you follow me on Twitter, will you probably want to know when I’ve posted a bit of content. Let people know that I’ve created something new.

9.  Share an inspiring quote

Everyone loves quotes!

10.  Celebrate someone else (AKA shout out post).

Create a Tweet and announce that you are celebrating someone else’s accomplishment. It’s a surprise for that person when they see that you’ve given them a shout out.


Bonus TIP

Checking out for the day

I like to let Twitter know that I’m signing off in the evening. But, no fear, they know I’ll be back saying “Hello” in the morning.


Those are the 10 Tweets you should be sending out most days. By Just sending out a few Tweets a day, you will start to build your Twitter audience as you go and create the content you want to publish.

If you have any Tweet ideas, leave those in the comments below

5 PSYCHOLOGICAL THEORIES TO HELP YOU UNDERSTAND YOUR PROSPECTS

5 PSYCHOLOGICAL THEORIES TO HELP YOU UNDERSTAND YOUR PROSPECTS

Did you know there are 313M Monthly active users on Twitter, that a lot of users just on one social platform alone in fact 7.476 Billion of the total population use social media daily.

Like any business, you’re most likely asking yourself how do my customers use these platforms. Well, the base of any Social Platform is (surprise, surprise) to be social. Human Psychological theories is a great way to cut through all the noise and reach your target market.

Using Human Psychological theories to help better understand your audience and how they work. So today in the post will be about 5 different Human Psychological theories that can improve your marketing and how you can use them.


1. Social Proof

Social proof is when people make you adopt the beliefs or mimic the actions of a large group of people you admire or trust. Many people know this as the ‘social influence’, and it all comes down to the fact humans love to follow others behaviour. How else would you explain some of the horrific trends?

How to use the social proof theory in your own marketing?

You can use social proof in many different ways to improve your business marketing.

* User-generated Content:
Content made by users like testimonials, reviews and social mentions all 3 are great ways for leveraging social proof.

* Sharing Buttons & Sharing Counter:
Adding social plugins and sharing buttons to your blog will display the number of shares a piece of content has. If visitors can see that people have shared your post already, they are more likely to share.

They work because both show positive experiences from your customers and show to new prospects your business is trustworthy. Therefore, if you have any other forms of social proof, you should promote them.


2. The Decoy Effect

The decoy effect is a psychological occurrence that means consumers are more likely to change their mind between two options when you show them a third less appealing option.

How to use the decoy effect theory in your own marketing?

Think about the New York Times with their subscription offers

Compare the weekend deals and week deals separately.

* Saturday-Sunday for $2.50
* Against The Extended Weekend (Fri-Sun) for $2.50

* Weekday (Mon-Fri) for $4.99
* Against Daily Delivery (7 days) for $4.99.

So why did The New York Post add two more options? They added the first two options to make the last two options look so much better.

When creating product pages for your business you can take advantage of the decoy effect by using the same principle for your pricing strategy.


3. Information-Gap Theory

The information gap theory of curiosity develops when we feel there is a gap between what we know and what we want to know. The theory was developed by George Loewenstein in the early 1990s, proposes that we have a strong emotional response when faced with an information-gap.

How to use the information-gap theory in your own marketing?

You will need to create content that generates curiosity with your readers and then offers information that fills the information gap.

The easiest way to make curiosity in your campaigns is by crafting attention-grabbing headlines.

A formula created by Michael Masterson called the 4U’s this is used for creating effective headlines it says that all headlines should be unique, ultra-specific, useful and convey a sense of urgency. So when making a headline, test out a variety of options until you find a combination that uses each of the four U’s.
There are a few tools out there that can do it for free, Co-schedule is one that I use.


4. Confirmation Bias

Confirmation bias is a psychological theory, where people seek out information that supports their views whilst ignoring evidence that doesn’t. when it comes to confirming their pre-conceptions or self-hypothesis, many people are biased in their selection of supporting evidence.

How to use the confirmation bias theory in your marketing?

Find out about the positive perceptions that your customers hold about your business and produce content on your blog that reinforces them.

if you are trying to combat negative confirmation bias about your company, you will need to support all claims within your content with hard facts and research. If you use unfounded opinion to try and reverse negative confirmation bias, you will struggle to get your customers to believe in you again.


5. Paradox Of Choice

Often in marketing, providing people with freedom of choice is seen as a positive thing, because it offers your customers full control over their choice. However, if you give customers too much freedom of choice it can have a bad effect.

The paradox of choice created by Barry Schwarz suggests that providing customers with a limited range of choices has psychological benefits because it reduces anxiety for shoppers.

How to use the paradox of choice theory in your own marketing?

Try not to overwhelm your prospects by providing them with too many choices, or too much information to digest in one go.

Consider producing marketing materials that focus on a maximum of Three key points at a time. This extends to the creation of CTAs, where less is often more. So provide customers with just one or two clear paths to follow after they have consumed your content.


Using psychological theories to consider how your prospects think and what might work as a result can improve the way you market. we are living in an Information Age, where there is a lot of information being shared every day and anything that can help you cut through the information and help you better understand your customers will pay off with sales conversions in long.

If you enjoyed this article and have any questions or just want to know a bit more feel free to leave a comment.

agoogle grant

A Guide To Google Ad Grants For Charities

Search engine online advertising is one of the most effective and most powerful tools out there.

More traditional means of promotion like leaflet and free magazines are often perceived as a nuisance by the very audience it attempts to captivate. However, search engine marketing targets ‘engaged’ users, those who are actively looking for that product or service to solve their problem. It ultimately enhances their online search experience and provides advertisers more data to improve their ads.

Did you know that each Search Engine has its own online advertising platform?

Adwords

AdWords is an ‘online’ advertising platform that is run by Google and it can help you drive people to your website. Adverts appear above, below and to the right of the results when people search on Google.

In a Google campaign you can

• Set keywords (words that describe your charity, the sector you work in or the fundraising activity)
• Create your ads
• Identify actions (i.e. donate, sign up, download)
• The locations in which people will see your ads i.e. a city, country or worldwide
• Then submit your first ad for approval (this can take up to six weeks)

You then bid against other advertisers for spaces on your chosen keywords. This works by bidding an amount you are willing to pay Google out of your budget (grant money) when someone clicks through to your website (a maximum of £1) via each keyword.

If you’re still a bit confused here’s a useful video that gives you further info:

What is Google Grant?

Google grants is an Adwords scheme for charity organisations. Google is currently offering charities a bit help and charities that are accepted receive free AdWords advertising on Google search pages. They can build and manage own their AdWords accounts similar to other advertisers, but participate with restrictions.
For this blog post, I am going to advise on the criteria for UK organisations.

Google are offering £5,890 per month for PPC (pay-per-click) advertising on their platform Adwords. It is available to any charity that fits Google’s criteria and roles, regardless of size. If you are a charity trying to generate more brand awareness it represents the quickest and easiest and the most cost-effective means. Sadly the grants are only offered in $ though, so the exchange rate may affect the month-on-month value of the grant. The charity must fill out an online application to apply for the grant and then get approved.

Your application can take up to 3 to 4 months to process, although some grants have been approved much quicker. Once your application has been reviewed, the email submitted to the application will receive an approval email with set up information on how to create an AdWords account and guidance to help you make the most of your grant.
full list of eligible countries and their Google grants application process can be found here.

Organisations NOT eligible for Grants:

● Governmental organisations
● Hospitals
● Medical groups
● Schools,
● childcare centres
● academic institutions
● universities

If you’re a school in a similar need, Google has programmes for educational institutions. Visit Google Education section here

To be eligible you must:

● Hold current and valid charity status,
● Acknowledge and agree to the application’s required certifications regarding non-discrimination and donation receipt and use.
● A functioning website with substantial content

 

Google Ad Grants programme guidelines for staying eligible:

• Daily budget set to $329
• Maximum CPC limit of $2.00
• Your ads must only link to the 1 non-profit website URL (this would be approved in the application.)
• You are required to be actively managing the AdWords account by logging in monthly.
• Ads must reflect the mission of the approved non-profit organisation and your keywords must be relevant.
• Strictly commercial advertising is not allowed through this programme. If you intend to promote products or services, 100% of the sales and/or proceeds must support your programme.
• Ads cannot link to pages that primarily link to other websites. (redirect)
• Ads offering financial products or those requesting car, boat or property donations are not allowed.
• You cannot display Google AdSense ads or affiliate advertising links while participating in Google Ad Grants.

Why you may need an Account Manager in place

You can run your Google Ad Grants account internally but I would recommend employing a specialist or a Digital Marketing Agency.

 

Raising the profile of your organisation via Ad Grants requires:
● Strategy
● Planning
● expertise (experience)

And that’s where a PPC Ad Agency or a Digital Marketing Agency (like us!) comes into play. The agency would ultimately be responsible for the continued optimisation of the account, Ads and increasing ROI.

Another benefit is that not only will they adhere to the guidelines and restrictions but they will also keep your account optimised for new updates by Google. Ensuring that your Ad Grant is not rescinded.

Like a lot of people, you are probably thinking “Ad Agencies are expensive”. You have to weigh it up. If the agency provides you with a positive ROI, then it’s more of an investment for your marketing. You will have a dedicated highly experienced Adwords account manager and be able to see the results immediately plus you can stop any time.

Do remember though – if you are a charity then the Ad Grant provides you with £5,890 of FREE advertising per month.

How do you apply?

Just visit this link and click on ‘Apply Now.

Tip:

To make the most of your campaign try linking your AdWords account to Google Analytics so you can focus on what it is delivering and data coming from your visitors

Conclusion:

If you really care for and nurture your campaigns you can really make the most out of Adwords. Before long you’ll be using up your monthly budget so be smart with it and don’t waste budget. It might still sound too good to be true but Google Grants is real and is working for many charities out there. If you don’t have one but meet the requirements my advice is to apply.

If you love the sound of the Google Grants Program but you’re just not too confident with Adwords or the work involved, MPH offers a PPC management service and if you meet the requirements for the grant we can apply for you, making it a lot easier to focus on your business. Why not get in touch and enquire about it today?