All posts in “Twitter”

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What Should I Post? – 10 Tweets You Can Post Every Day.

10 Tweets You Can Post Every Day.

One of the oldest social platforms out there is Twitter. I’ve been on Twitter since early 2010.

Twitter allows users to have a direct conversation style. This style can mean you can easily join in on existing conversations that are happening on the platform. But some people tend not to get it and are more likely to be on Facebook.

In the last couple of years, a lot of the same people have been saying that Twitter isn’t doing well, and Twitter is dead Well; Twitter isn’t dead. In fact, Twitter is still a great platform to have a conversation, and they are continuing to make the platform better with each update.

A lot of people think Twitter is about followers, but it’s not it’s about meeting people, talking to people and building relationships. If you want to these things, you have to take an active role on the platform.

Not just send out a tweet once in a blue moon.

So Let me show you what you can do to help get you started on Twitter.

10 Ideas of what to tweet about every day:

1.  Send out a greeting

Easy Just say hello. Greet the community. Give a shout out to someone your meeting that day or an inside look into what you are doing this morning.

2.  Send @replies

Reply to the people who are talking to you. Don’t ignore them.

3.  Retweet with a comment

You can always retweet (AKA Share) which you should, but if you add a comment to the retweet, it can make it even better.

4.  Reply to a conversation that’s already happening

It could be someone who put a Tweet out in the world, and you think you can add your option too. By joining in, you are meeting new people and will, in turn, increase your following.

5.  Ask a question in a @reply to someone who knows more.

You might not want to do this to a celebrity because they’re probably will not respond, but this is an excellent strategy to get to know a someone or even a thought leader. If you have read their content, ask a question about it. This approach is a great way to show that you’re paying attention and not a spammer.

6.  Participate in a trending topic or hashtag

This tip is an excellent way to get in front of an audience or gain a new one. But this will only work if you are offering something of valuable and relevant to say. Don’t just be a troll (being a D**k); you should try to contribute.

7.  Reply to someone else’s question

This is a neat little trick that I use to find questions, go to the search bar and put a “?” and click on the latest. If there is a question being asked to someone I already follow, I can answer it, if I can.

8.  Share a link to something you made

I often share links to content. If you follow me on Twitter, will you probably want to know when I’ve posted a bit of content. Let people know that I’ve created something new.

9.  Share an inspiring quote

Everyone loves quotes!

10.  Celebrate someone else (AKA shout out post).

Create a Tweet and announce that you are celebrating someone else’s accomplishment. It’s a surprise for that person when they see that you’ve given them a shout out.


Bonus TIP

Checking out for the day

I like to let Twitter know that I’m signing off in the evening. But, no fear, they know I’ll be back saying “Hello” in the morning.


Those are the 10 Tweets you should be sending out most days. By Just sending out a few Tweets a day, you will start to build your Twitter audience as you go and create the content you want to publish.

If you have any Tweet ideas, leave those in the comments below

How to create a list in Twitter and 5 different things you can do with them

How to create a list in Twitter & 5 different things you can do with them

Twitter has a lot of features but by far my favourite feature on Twitter lists.

 

Why because Twitter is quite crowded at the best of times Twitter

Lists help block out the noise that distracts from you seeing important tweets. Whether it be spam or you just want to organise your feed. Lists allow you to create new feeds from a certain list of users. This helps to organise the people you follow so you can manage different groups of people.

 

Twitter has two types of lists public or private. If you set it to private you can also hide lists so that other users don’t know they are in them, but more on that later

In this article, I will be showing you how to create a list in Twitter and 5 different things you can do with them.

 

How To Use Lists:

Before we jump into ways we can use lists, first, let’s talk about how to create them.

How to create a List:

  1. Go to the Lists page by clicking Lists on your profile page or via the settings icon (gear icon drop-down menu)
  2. Click the create list button
  3. Pick a name for the list & fill in the description
  4. Make the list Public or Private
  5. Click save

How to add or remove people from Lists:

  1. Use the profile icon (person icon drop-down menu) on the person’s profile
  2. Then choose to add or remove
  3. After this a pop-up will appear and ask you to choose the list you would like to add the person to or you can uncheck them from the list

 

Now that you know how to build a list in Twitter, Here are 5 ways to help you use them.

1. List your Team

You can use Twitter lists to follow tweets from your team.

 

Twitter lists can make it easier to keep up with everyone on your team. And it’s great for making sure everybody has contact via social media and often colleagues will follow the List.

 

A great example is, Gary Vee:

Twitter

 

2. List news makers

Ever missed some news on your twitter feed because it was flooded with other posts. Some days you might just want to see the news from a certain industry or topic.

You could build lists for your topics and add important news organisations to them.

 

3. List influencers

If you plan to or already do a lot of influencer marketing, Then Interacting with influencers in an organised way will be pretty important for the success of your marketing efforts and Twitter lists provide a good way to keep an eye on important influencers.

4. List your competitors

Every wanted to snoop on your competitor and what they are posting, but don’t want to follow them.


Well, you can, just put your competitors on a Twitter List & make the List private.

 

5. List people from Twitter chats

Twitter chats can be very fast-paced. Ever started a Twitter chat and then thought that it’s a bit hectic and hard to see what everyone is saying. Well, why not put your Twitter chats in a List adding users, moderators & guests from the discussions.

 

Mark Shaw does this well in his List:

Twitter

 

 

 

Bonus Tip: Upload your List to Flipboard

Once you have grouped your Twitter users into Twitter lists based on particular topic, interests or other. You can then upload those Lists to Flipboard. Which if you use Flipboard you can follow tweets alongside your Flipboard conversations.

 

There are a lot of things you can do with Twitter lists to help you organise your feed.

 

If you have any questions about Twitter lists or have any other tips on how to use them feel free to leave us a comment.   

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How to Use Twitter for Beginners

It can always be quite a daunting task to start using a new piece of tech whether it’s a new mobile phone or a social network. When seeking advice on marketing any business the first thing people say is “our you on social media”. Every company’s marketing needs our different & so should their social networks, there’s no point in being on a social network if you never post.

One of the social networks I get asked about a lot from clients is Twitter. The normal set of questions are

  • How do I use it?
  • What do I post?
  • I just don’t understand Twitter

So I thought I would try and help answer these questions with a blog post and to help you get started a Twitter Set-up checklist.

Finding The Right People:

One of the biggest struggles for a lot of people is how do I build a following. To do this effectively and organically there are some simple ways to help you.
The best way to find people is to search for them. What I mean by this is If you have a specific niche or industry subject search for others that are talking about it and who is following them right now. This can help to see what others are doing and what others are engaging in. This helps to give you a bigger picture of your target market and subject matter on twitter. Once you have a better idea of the niche on that network you can start engaging with prospects, influencers and their content. Most of the time if they are an active user they will follow you back. The aim of all social networks is to be social so get going and start engaging people.

Below is some easy ways to find people

#Hashtags:

So what is a Hashtags, I am sure you have heard of them by now. It’s the words you see on social media that start with “#”. They are used to organise tweets in real time into categories and subject matters. I warn you some of it will be rubbish and some you may not want to engage with but you will find other real people interested in your subject.
Tips:

  • Keep them as relevant to your content as possible
  • Don’t overuse them (try to limit it to is around 10 per post)

GEO-Targeting:

So you can use hashtags to target your tweets to different subject matters. But if you want to target users by location you can use GEO-targeting. With this tool, you can target specific cities, Postcodes with a certain distance.
You can use hashtags and GEO-Targeting to narrow the search of your subject or interest by location. Helping to find your local target market.

Tips:

  • Don’t Geo-target every post as it can limit your reach
  • Don’t Geo-target random places if they don’t have any relevance to your post

Trending Topics Sidebar:

The Trending topics sidebar on the twitter site is a list of all the current most popular hashtags. This can be used to help you get involved in trending conversations by engaging in relevant trending topics.
You can also target this to certain locations helping to narrow down the local trends.

Organising Your People:

Now that you have found your niche and what they like and where they hang out. It’s time to organise them. As you probably have seen twitter is a bit crowded and a lot of people misuse it. if you’re not careful you can end up with a feed of rubbish as well as missing out on all the good stuff.

To help users organise their different people they follow, Twitter created lists.

Lists:

Twitter lists our lists of users that help you narrow down your feed. You can make public lists if you want to share your list or private lists if you don’t want anybody to know. Twitter will not notify the users or update their follow count if they are in a list.
You can use lists to organise your most important users that you engage most or your niches influencers. This is also perfect for following competitor and not adding to their follow count.

Tips:

  • Don’t make too many lists (it can become confusing)
  • Don’t just add random public lists (it might seem like you are saving time but your not)

Outreach:

Using your new lists you can start engaging and reaching out to active users. The best way to engage with people on twitter or in your lists is to join in the conversion by asking for advice or giving your option on the subject. This can help increase brand visibility on twitter as it will come up on their feed and to their followers.

Direct Messaging:

For a more private conversation with a user, you can DM (Direct Message) them. Normally you can only DM someone if you both follow each other but If they have opted in for anyone to DM them (like a lot of business have) you can DM them without following.

Content:

“What do I post?”
is probably the most asked question by clients, Answer is it differs from industry to industry. You going to want to be clear on what your brand image is and what content best represents that. There’s no way to get around creating content, you just need to do it.

Here are some simple ideas to get you started

Short brand messages:

Twitter is a platform that is built on opinion but you have the 140 character limit, this means you need to be a little more creative with the way you articulate your messages. You want to be clear on what your brand is about and what messages you want to get across. A good way to think about it, if you’re struggling is to split your overall message into a monologue of small points to make a bigger point.

Retweeting:

Retweeting is twitter’s very own sharing function. You can share any one’s tweet on your own feed and to your followers. Retweeting is a great way to keep your feed busy and share great content to your followers.

Sharing industry stories:

What do you read on a day to day basis?

Every morning I read different industry publications to get a bigger picture of what’s happening in my industry. A lot of people use twitter to consume information and find links to publications. Sharing stories that you have read show your trust and authority in the industry and show that you keep up with what strengths and opportunities that our out there.

Use Images, GIFs & videos:

Even though Twitter started with a text medium you can use multimedia. Using images, GIFs or video can really help cut through the clutter on twitter and I have seen a lot better results with posts with multimedia vs posts without. It acts as a more engaging post because there’s something visual to catch their eye.

Everybody’s different but I find spending a day to focus on the week’s content schedule and creating the content for that schedule is a great way to start and gives you greater control of your time so you can get back to running your business.

As I mentioned at the start of the post I am offering a Twitter Set-up Checklist for free to get you started.

Click here to get your twitter checklist

If you found this post helpful subscribe to our newsletter and feel free to share the post or comment if you have any other good tips or questions about Twitter.

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5 Beginner Tips On How To Use Data As Your Secret Weapon

Analysis The Data & If It’s Not Working Ditch It.

 

Whether you’re a small business or new to blogging, trying to work out what content has the most positive impact and engagement on your target audience is the most important goal. When working with social media it can be time-consuming so you want to make sure your efforts aren’t wasted. To do this you must always test the content and if after testing it’s not effective, don’t waste time, trash it and move on. Your time is important and forcing an idea you think is great but is simply not ticking the boxes with your market, can often deter businesses from trying again.

 

Best practice is to collect social data about how your users is interacting with your content and over a 1-3 month period make an analysis on whether this is resonating with your target market, or not.

 

Below are some tips on how to test your social content:

1. Track Your Engagement

Nice and simple, test your engagement. It might sound easy, but it can be hard to see if something is wrong if you don’t read the data right the first time. By using insight tools you can see what engagement you received and what kind of reaction you’re getting from your targets, allowing you to make smarter decisions on what you post next. Every social network has their own metrics and it’s important to analyse them individually. This helps to see if you’ve made a connection in some way with your post and if you should stick with it or not. In some cases, the key metric will be obvious.

 

For example: If you change an element of your profile page, you’re hoping for a likely boost in followers. Like on Twitter, you could track the Impressions, new followers, or even the Likes, Mentions, Retweets and Favourites that the post got.

 

Other Social Media tests may call for another defined metric.

 

2. Content Order Mix Up

We all agree that it’s often surprising what goes viral. One day it’s a cat playing the piano and the next it’s a touching advert for chewing gum. Therefore it is important to vary for strategy with different approaches.

 

Below is an example test plan on Twitter for a consecutive number of weeks.

 

Times: Week 1: Week 2: Week 3:
9am Tweet a humorous picture Tweet about your business Tweet about your business
12 Noon Tweet a quote Tweet a quote Tweet a quote
5pm Tweet about your business 2nd Tweet about your business Tweet a story you like

 

At the end of each weeks, see if the tweets from your different types of content helped or hurt your social media and from this you can drill down what your market is responding to, humor, inspiring quotes, information about your business etc.

 

3. Repeat a Tweet

I know it sounds strange, but consider repeating your important tweets, links or posts at least three times. The trick is to use different headlines with each post, keeping the links the same. This will increase your chance of being seen by your prospects. Research has found that you can get up to 56% more visitors from Twitter by tweeting a post a second time.

 

For example, a post title could change like this:

  • SEO shortcut in 5 easy steps
  • Need help with SEO here’s a helping hand

4. Frequency

 

One of the most common questions in social marketing is “how often should I post?” or “how many times should I posts on said social media site?”. This very much depends on you target market and user activity. If you post to often you might scare some away, if you post to little you look inactive and lose followers anyway, so you must be careful. This is why it’s important to test your posts frequency and analyse their engagement to make informed decisions on when next to post.

 

Twitter

 

  • Start by tweeting 1- 4 times a day
  • Then for another week try tweeting 1- 4 times in an hour for the whole day

 

Facebook

 

  • Start by posting once every 2 days
  • Then for another week try posting once everyday

 

Test this for a period of 2 weeks and check your results. Over the time analysed you will be able to see which post frequency suits your target market.  

5. Profile Changes:

If you’re getting lots of views to your profile and not much growth in following, it maybe time to change up your profile page. On social media, our profiles tend to get updated/revamped every year or so. Changing your profile keeps it fresh and exciting for your followers, so they will know you are active on this network which will encourage them to revisit and see what’s changed. If you add hashtags and change your bio, it can help you be found by other prospect followers when they search or use hashtags. The way your profile is displayed is another way the customer can explore your brand and as we have limited control over social networks as a whole we need to use whatever we have.

 

Try making these simple changes to your profiles and check the results.

  • Change your location
  • Change your cover photo
  • Include @-mentions in your bio – Add a @ and the username to tag a person or brand this can help to get your brand out there.
  • Change your profile picture
  • Include hashtags in your bio – hashtags are an easy way to organise your tweet in the Twitterverse, just add # followed by the word of choice for example #pizza
  • Vary the length of your bio
  • Add a call-to-action and link to a landing page in your bio
  • Change the text of your bio

 

Keep it fresh and try to change it at least twice a month and always check the results to see what worked best.

 

Now we’ve gone through some of the methods, let’s look at some of the tools available.

   

Tools I Recommend:

 

Do a side by side comparison:

 

Fanpage Karma will analyse you and your competitors’ accounts across

 

Facebook

Twitter

Google+

Instagram

YouTube

Pinterest

 

They have a free plan that offers a 90-day analysis for a page and a dashboard for any number of competitors.

 

Klear serves as an influencer-identification platform. Search for influencers by skill and/or location and Klear will generate 10 influencers in multiple categories (celebrities, power users, casual, etc.).

 

Sign in through your Twitter account, and then on the right side, you can opt to see the analysis for your account or any Twitter handle you choose.

 

The tool will determine how many tweets to analyse. It’s usually a high number, often in the thousands, though the account’s activity level will determine how far back in time it goes. If the account doesn’t tweet very often, the analysis will cover a longer time frame, sometimes up to a few years.

 

  • Facebook Insights:

Available for all users, Facebook Insights show you the full stats behind your posts, your fans, and your reach. You can click on the “people reached” text at the bottom of any individual post in your timeline to see the full stats.

 

To get to Insights, click the Insights tab in the menu bar at the top the page.

 

The main reason for Google Analytics is for analysing website traffic data. You can dig into the referral stats on your social media marketing as well.

 

Click through to Acquisition > Social, and you can check out how many visits your site receives from each social network. If you’ve added goals to your Google Analytics you can see the direct impact of social on the goals.

 

  • Twitter analytics:

Twitter gives a 28-day overview of how your tweets have performed. You can export all the data and run reports. Clicking on any individual tweet in your list will show a complete breakdown of every element of engagement on the tweet, including clicks on URLs, clicks on your username, clicks on images, expanded details, and a bar chart for engagement over the first 24 hours and the past 24 hours.

 

  • Pinterest analytics:

On the Pinterest analytics dashboard, you can see insights into everything. The dashboard shows growth in impressions and followers, audience stats, and website engagement.

 

To access Pinterest analytics, log in to Pinterest and go to analytics.pinterest.com.

 

Social Report has an overview of all of your activity on 19 supported social networks, you can also track new topics, ROI, and export the data into a report.

Free 30-day trial and plans starting at $9/month.

 

The popular Moz comes with a built-in social media analytics tool. Their social dashboard tracks network size, engagement. Free 30-day trial and plans starting at $99/month.

 

Let us know how these tests work for you or leave a comment on any other tests methods you’ve tried in the past.

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How to pick the right social networks for your business

Social Networks are an amazing advancement in communications technology. With a huge volume of people connected and engaged with in social circles, no matter where you are in the world.

For the business world this is a lip smackingly tasty opportunity to get your teeth into markets that previously was not financially viable. These social channels offer many potential opportunities to present your brand, service or products slap bang in their faces. But like any marketing strategies you need to assess the value that it will have to your business and see if it is worth the investment. Often businesses jump in neck deep and sign up to every social networks firing content off in all directions hoping to catch the eye of potential customers. Unfortunately, the social market is far more clued up to the obvious and frankly boring methods of advertising, so the methods and platforms you choose must be carefully considered.

So to help launch you in the deep ocean of Social channels and to keep your head above water and not drowning in endless amounts of posting, tweeting, blogging, commenting, analysing, research (the list goes on). Here are my top Pros and Cons of the most popular social networks and the best way to use them…

Twitter social networks

Twitter:

Twitter, a heavyweight in social media, packing more punch and more bite than Mike Tyson. But you don’t have to chew their ear off to get the message home. To make Twitter work well for your business you must make your content relevant, give it personality and brevity. By posting frequent status updates you can cut through the other messages and get your voice heard.

Who’s on It:

Pretty much everyone except that has a smartphone.

Types of Business using it:

There’s lot’s of small businesses, SME’s, freelancers and many of the largest multinational corporations in the world on twitter.

Post Frequency:

Multiple times per day (not the same post and not all in one hit!)

What’s Being Shared:

Opinions, posts, articles, images and conversations. Allowing you to interact directly with brands and customers.

The Let Downs:

Twitter has an enormous user base that posts very frequently and people follow hundreds if not thousands of other users, which results in a very noisy environment to get your message heard.

TOP TIP:

Timing is of the essence, pick your moments by watching the trends for when your target audience/followers are most active. Make sure your tweet is relevant, short and offers value.

FB social networks

Facebook:

Facebook is the largest social network in the world and is primarily a social tool, but this hasn’t stopped businesses and Facebook themselves trying to piggyback on its vast communities. Facebook has introduced many new attractive methods for businesses to target and see the results pouring in, however much of this is misguided and worthless. ‘I reached 10,000 people on my last post all for £20 investment’, which is great, but don’t start counting the cash thinking you’re going to get those 10K beating your door down.

One of the biggest misconceptions with Facebook is a numbers game, the more you get the higher your chance of going viral… no, too many businesses have purchased follows rather than growing a valuable community which falsifies these numbers and your potential reach as many of these people aren’t real and bogus accounts.

One of the biggest challenges businesses face with posting to facebook is that people are looking for that emotional connection whether happy, funny, sad, trendy or aggravating, to share with their group. And this is the key, to encourage your audience to share your message and place your brand in their shop window.

Who’s on It:

Everyone…. (not my Nan though, but everyone else… probably!

Types of Business using it:

Nearly every type of business uses it

Post Frequency:

Once or twice per day, but one great post once a week is far better than making five posts for the sake of it.

What’s Being Shared:

All types of online content, Events, Ads and Videos

The Let Downs:

Two of facebook’s biggest let downs is its Algorithmic feeds which makes it harder to be seen as facebook recommends content to users they think they will like based on their algorithm. The other is boosting posts to reach more of your targets. This can really help if used right but most of the time it isn’t exploited. People normally focus on the number of people reached rather than the number of people that clicked or engaged. It might have reached these people but they did nothing with it which could mean they scrolled passed it like we all do.

Youtube video social networks

YouTube:

YouTube launched in 2004 and was bought by Google in 2006 for a whacking 1.65 Billion. This propelled the video network to what it is today, allowing broadcasters to make money from there videos and even for some make a full salary. Its great for SEO and as it’s owned by Google you’ll have no problem people finding you content in searches.

     

Who’s on It:

All sorts of people with wide interests, hobbies, etc.

Types of Business using it:

Any business can harness the power of YouTube, all you need are people to film it. Sometimes it doesn’t even have to be good which is the beauty of YouTube.

Post Frequency:

Once a month can do the job, but again depends on what you’re saying. For people looking to make a living from this once a day or once a week is imperative.

What’s Being Shared:

Shorts, films, how-to, spoofs, candid camera, reviews, you name it and you can probably find it.

The Let Downs:

Youtube is only as good as the content on it and there’s a lot. However there for a business there is simply no point just making a video and slapping it up there. You have to apply the right, tags, SEO, call-to-actions and promote the content to drive you audience to few it.

TOP TIP:

Keep it short, make sure the sound quality is good and apply all the necessary SEO techniques

social networks snapchat

Snapchat:

Snapchat started with the simple concept of pictures that disappeared after 15 seconds. Which was later found out to be a complete load of crap. Snapchat gives your message a direct personal, but in formal experience in a chat format. This allows brands to have a direct and interactive channel to post to their users mobile devices.

Who’s on It:

There are over 100 million people using it everyday. Snapchats key user base is between the ages of 13- 25 and 70% of them are women

Types of Business using it:

Publisher’s, celebrities and brands alike use Snapchat.

Post Frequency:

Once to four times per day

What’s Being Shared:

Fashion, short videos, funny images, competitions, new product previews, coupons ,behind the scenes, events and food

The Let Downs:

Snapchat is not for every business as it is more direct and could be a bit too personal for some brands. Also if you’re target audience is men 25+, then currently this is not for you.

Linkedin social networks

Linkedin:

Linkedin launched in 2002 as a business networking tool connects companies and professionals with the aim to encourage growth, share CVs, skills, opportunities and resource for individuals to access and exchange views and seek advice.

Who’s on It:

Most businesses, freelancers and professionals. If you’ve not on it, you should be.

Types of Business using it:

Businesses (especially B2B service providers), Recruiters and Job-Seekers

Post Frequency:

Two to four times a week

What’s Being Shared:

Job-postings, company descriptions, employer/employee research, case studies, whitepapers and portfolio of work.

The Let Downs:

I have always found that Linkedin has struggled to identify with what they are. Jumping from being an business base network, to being a jobs board, to being an online meet up tool. This left people confused and many asking what’s the main benefit of having a linkedin page.  Too many people have used i has a popularity contest which has undermined its value.

TOP TIP:

Don’t connect with every man and his dog and if you do connect with someone you don’t know get to know them rather than just clicking ‘connect’.

Pin social networks

Pinterest:

Pinterest is based around a mood board concept that reflects you likes, style, fashion and interests. The content on pinterest is very creative and you can find some really cool stuff . As a business if you have a lot of creative output and customer base that draws upon the creative industry then you can really need to harness this social network. Unlike some other social networks pinterest doesn’t shy away from CTAs or selling. Especially with fashion brands and ecommerce taking full advantage of this.

Who’s on It:

Most Business, freelancers and individuals

Types of Business using it:

Food, fashion, travel, design, DIY, and anything Creative. Pinterest’s audience this mostly female with about a 4:1 ratio.

Post Frequency:

Four to five times a day (minimum)

What’s Being Shared:

Everything visual that represent creativity, DIY, blog posts, cakes, make up this list goes on.  

The Let Downs:

The let down for most businesses is the post frequency as you have to post a lot of visual content daily to make the biggest impact on pintrest. If you’re in a creative industry you should have a lot of that stuff going out any way so what a better platform. However, if you’re not in that type of business that shares that much visual content it might not be the best thing to spend your valuable resources on.

G+ social networks

Google +

Google+ is a social network that took its time to grow but today is used by more than people think. Google+ is a very formal, more for professionals than most social networks. Which makes it a great platform for businesses to market themselves.

Who’s on It:

74% of users are male, 55% of users are from the US, 5% of users are from the UK and 18% of users are from India

Types of Business using it:

B2B Brands, B2B networking, bloggers and brands with a highly male target market.

Post Frequency:

Once or twice a day

What’s Being Shared:

More formal and professional than Facebook but not as business oriented as linkedin. Hashtags have major SEO value on Google’s search engine… surprise, surprise!

The Let Downs:

Google has changed there minds about what they’re doing with this social network a number of times which has impacted on users investing their time. It’s odd as they do have a good user base and it is growing but they just keep on changing their minds on what it’s for. Google has said recently they are going to listen to users and make it a free tool for them rather than trying to compete with the big three.

instagram social networks

Instagram:

Instagram is a mobile native photo based social network that allows you to post like and share photos from your phone. Bought buy facebook in 2012 the photo sharing app has grown leaps and bounds, with 400 million users worldwide already.

Who’s on It:

With Instagram having more than 75 million daily active users and almost a 50/50 gender split it’s a very well balanced channel. 41% of users being 16-24 years of age.

Types of Business using it:

Food, fashion, lifestyle, entertainment, bloggers, creatives, luxury goods and many more.

Post Frequency:

Once a day (minimum)

What’s Being Shared:

Animated GIFs, visual content, videos (short videos less than 15 seconds), quote, pictures, BTS pictures.

The Let Downs:

One of instagrams biggest let downs is its Algorithmic feeds similar to facebooks. You may be surprised to learn that people miss on average 70 percent of their feeds, it’s become harder to keep up with all the photos and videos people sharing. This means you have to fight to be seen, which for a lot of businesses does not offer a good enough return.

Yelp social networks

Yelp:

Yelp started back in 2004 and since then has grown to global popularity. Hitting a chord with customers, reviewers and local businesses alike with 2.8 million local business on its platform and the 102 million reviews to date.

Who’s on It:

Yelp gets 207.1 million global visits in a mouth and 70% of the page views come from mobile devices.

Types of Business using it:

B2C companies, retail, hospitality and tourism related or reviewers and bloggers

Post Frequency:

Before your business opens and whenever information changes.

What’s Being Shared:

Reviews and location-based business search

The Let Downs:

Yelp reminders me a bit of a glorified business directory with reviews and some social parts to it. Yelp is one of the most popular review and directory sites but with competition from other sites like Tripadvisor they need to constantly add more value to their site.

Meduiam social networks

Medium:

Medium is the latest project by Blogger and Twitter co-founder Evan Williams. There’s no complicated new tools to learn, and no widgets to get your head around or be distracted by, its all about your writing. On Medium you have the freedom to write something for the purpose of sharing ideas that might appeal to a broad audience. It gives you that ability to experiment with new subjects and themes not directly focused on your product, service or blog, a free writing space to explore and be experimental.

Who’s on It:

Big readers, researchers, writers, brand influencers, academic readers and bloggers  

Types of Business using it:

Publishers, reviewers, influencers, freelancers, writers and bloggers

Post Frequency:

Once to twice a week

What’s Being Shared:

Reviews, case studies, white papers, reports, articles, research and academic work.

The Let Downs:

If you’re a big writer or thinker that likes to talk about theories and loves to experiment with written content, Medium is perfect. But if your target markets don’t identify with academic written pieces, this is not for you.

Conclusion:

There you have it! My ten top social networks for business, I hope this goes some way to explaining these and you’ve found it useful. Of course there are so many more but i found these ones are the most relevant to mainstream businesses and have the most active user base to take advantage of. When you’re picking your social channels make sure to keep in mind the benefits of each and that social networks are just like any other tool, sometimes you need them sometimes you don’t.

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